What it Means to be a Bestselling Author (and How to Become One!)

As someone who’s been through the journey of becoming a New York Times bestselling author, I’ve seen firsthand how many misconceptions there are about what it really takes to reach this prestigious goal.

This year, we celebrated over 25 Brand Builders Group clients becoming a national bestselling authors!

It’s an incredible achievement, and it’s given me some insights into the reality of becoming a bestselling author that I want to share with you. 

1. PR and Social Media Aren’t the Golden Ticket 

Many authors, even seasoned ones, believe that publicity and social media are the keys to selling books.

While these elements are important, they’re often not the primary drivers of book sales.

For instance, even appearances on major shows like Good Morning America or Today might only move a few hundred units – far from the thousands needed to hit bestseller status. 

The real secret lies in offline strategies: cultivating deep relationships, leveraging personal networks, and getting support from those who know and love your work.

It’s about human connections and the power of word-of-mouth, which can’t be underestimated. 

2. It’s About the Team, Not Just the Author 

There’s a saying at Brand Builders Group: “There’s no such thing as a bestselling author, only a bestselling team.”

To hit those bestseller lists, you need a collective effort – from literary agents and publishers to strategists and marketers.

It’s a team sport, and at Brand Builders Group, we specialize in coordinating these efforts to make your dream a reality. 

3. Bestselling Status Isn’t a Magic Wand 

Achieving bestselling status doesn’t automatically transform your life overnight.

The day after hitting the list, life goes on as usual.

However, it does open doors.

It can move you from the ‘no’ pile to the ‘maybe’ pile for podcast interviews, speaking engagements, and other opportunities.

It’s a significant credibility marker that can set you apart in a crowded field. 

4. The Impact of Your Book Matters More Than the Title 

While the title of ‘bestselling author’ is prestigious, what truly matters is the impact of your book.

It’s about spreading your ideas, making a difference, and touching lives.

The real measure of success is not just in sales numbers but in how your book changes the world, even in small ways. 

In Conclusion 

Becoming a bestselling author is a dream for many, but it requires clear understanding, hard work, and a dedicated team.

At Brand Builders Group, we specialize in helping authors navigate this journey.

If you’re an aspiring author or looking to make your next book a bestseller, consider scheduling a Free Brand Call with us.

We can provide the guidance and support you need to not only reach bestseller status but to make a lasting impact with your work. 

Are you ready to write your success story?

Join us at Brand Builders Group and let’s turn your vision into a bestselling reality.

Schedule your Free Brand Call today

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