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Welcome to Rory Vaden’s personal blog about the psychology of Influence

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According to data, 62% of Americans say the single most influential marketing that will cause them to buy is testimonials.   They didn’t say ads.   They

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Sometimes I respond to emails slower than people would like. Why?   Because behind the scenes, life is happening. Kids are running around the house, the

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If you’ve spent any time online, you’ve likely heard the stupidest advice on the internet:    “You need multiple streams of income.”    Do a mastermind. And

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A few years ago our oldest son, Jasper, had a big decision to make: his Halloween costume.   He wanted to be a firefighter because he

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When it comes to sharing your price, the number itself almost doesn’t matter. What matters is what that number is compared to. Today I want

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What problem do you solve in one word?  That question might sound simple, but it’s the foundation of becoming known as the go-to, trusted source

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Success isn’t random. It leaves clues. And over the years I’ve noticed consistent patterns in top performers across industries, geographies, and income levels. If you

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If you want to be remembered as “the most amazing speaker” your audience has ever seen, you can’t leave your ending to chance. Truth is,

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Most people build (or try to build) their personal brands backward.  They start by chasing traffic: posting on social, starting a podcast, growing their coveted

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Sales is not about pushing. If done correctly, it’s about serving. And most people get that completely backwards.  For years I’ve watched business owners shy

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