How I Get So Many Referrals for My Business (Without Being Annoying or Awkward) #164

Your revenue is low (maybe even zero) and you need to get your business off the ground. What should you do? 

Ask for REFERRALS.  

Because referrals are the fastest path to cash. But they can be awkward to ask for…until you learn how to get referrals in the way I’m going to teach you today. 

The Non-Awkward Way to Get Referrals for Your Business  

I used to get awkward when I would ask people for referrals.

But then I tried something: I stopped thinking about it as asking and started thinking about it as giving.

“Giving” because I would provide people with a freebie resource that I created that they could GIVE to their friends and family if they believed it would help them. 

Suddenly I wasn’t imposing on them, I was helping them because I was giving them a gift.

And when you make that psychological shift, asking for referrals becomes the easiest, most natural part of your business. 

The Most Valuable Referral Freebie We’ve Ever Created 

At Brand Builders Group, the most valuable referral freebie we’ve ever created is our New York Times bestselling book, Wealthy and Well-Known.

It’s the culmination of seven years (really, a lifetime) of research, coaching, and real-world experience. 

Even people who’ve been part of our community for years tell us that reading the book brought them a new level of clarity.

It’s the essence of what we teach distilled into one powerful guide.

And we give it away for free. 

Yep.

Free.

Anyone can access the entire audiobook.

There’s no catch.

And in fact, we believe so strongly in the value of Wealthy and Well-Known that we’ll actually pay you to share it. 

Behind the Scenes of Our Referral Portal  

Inside the BBG app, we created something called the Referral Partner Portal.

It’s a simple way for you to give Wealthy and Well-Known away to your friends, audience, or followers while earning commissions along the way.  

Here’s how it works: 

  1. You get your own unique referral link through the BBG app. 
  1. You share that link anywhere: social media, podcasts, email, text messages, even from a stage. 
  1. When someone downloads the book through your link, they’re tagged to you forever in our system. 
  1. As they listen to the audiobook, learn more about our mission, and explore Brand Builders Group, they might eventually schedule a free brand call and become a member. 
  1. When they do, you get rewarded. 

It’s that simple.

Create something that’s genuinely valuable, something that people will WANT to share with their friends and family.

Then, don’t (awkwardly) ask them to introduce you to people who are a good fit for your business.

Ask them to share your free resource and watch the referrals pour in.  

When you believe in the value of what you’re giving away, you’ll never feel like you’re “asking” again. 

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Personal Branding Isn’t Optional #169

One of the biggest questions I get is, “Who actually needs a personal brand?”  Most people hear the term personal brand and think of influencers, social media, podcasts, books, courses, or memberships.  

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