Your Clients Are You
Where do you find your ideal clients both online and offline?
If you know where they are, then you can go and build relationships with them and then start doing business with them
I’m going to share with you the eight top ways to find where your perfect clients are.
The first one is to look where you would hang out a couple of years ago.
One of our fundamental core beliefs at Brand Builders Group is that you are always most powerfully positioned to serve the person you once were.
The people that you are best suited to help and make a lot of money from are the people who are like you were a few years ago.
That is who you’re most divinely equipped to help support, the person you were 5 or 10 years ago.
So, ask yourself these questions:
- Where do you hang out?
- What are the magazines that you read?
- What are the conferences that you go to?
If you can answer these questions then you’ll be able to efficiently focus all your efforts and resources in the right direction
The second thing is to ASK your current clients where they hang out. Shoot them an email.
Send them a survey.
Include questions like:
- What books do you read?
- What are the magazines you’re subscribed to?
- What are the podcasts that you listen to?
- What conferences do you go to?
- What associations are you involved with?
- Who do you follow?
This is one of the best ways to find new pockets of clients that you’re not aware of.
Get To Know Your Industry
This brings us to tip number 3, which is to follow other industry leaders.
One of the biggest mistakes that personal brands make is that they forget that to be a great teacher, you must first be a great student.
You should be following other industry leaders or other leaders who are in your space, not because you’re going to copy them or steal their stuff, but because you’re going to learn from them.
They’re going to point you to resources and talk about people, events, tools, media outlets, and groups that you can be plugging into.
Number four is listening to the podcasts in your industry.
They’re going to interview and feature other guests who are world-renowned leaders in your space and we want you to get interviews with those people.
Once you do that you’ll become a renowned authority in your industry.
Number five is to use the “search bar.”
Not just Google, but use YouTube, Twitter, Facebook, and TikTok search, to search for key search terms in your industry.
This will introduce you to dozens of industry leaders and niche groups and help you apply tip number three.
Number six is to follow popular industry hashtags.
You’ll get introduced to more industry leaders and possibly even find potential clients.
Tools That Will Help
Number seven is Google Alerts.
Google Alerts is one of the oldest features of Google, yet a lot of people still don’t know about it.
You can take any term that you would ever type into a Google search bar, and you can set an alert for that term.
Google Alerts automatically emails you anytime that term shows up in a newly published article or is mentioned somewhere online.
You should at least have a Google Alert for your name because you want to know when people are talking about you and writing about you online.
Number eight, my favorite, is a tool called SparkToro. SparkToro allows you to type in a title and will tell you who are the leading authorities on that topic.
Once you know them then you can follow them all.
We’ll include an art affiliate link to SparkToro, but it’s a free tool.
You get so many free uses of it per month.
Try it out and let us know what you think.