How to Understand Prioritization

What is Priority Management?

There is nothing about prioritizing that creates more time.   

All we’re doing there is borrowing time.   

We’re just shuffling time, back and forth.   

And if you’ve ever felt like I just can’t get ahead, it’s because that’s what we’re doing.   

We’re just shifting focus.  

Lading back and forth between things.   

It’s not that the concept of prioritizing is bad.   

It’s that the application of it that has a diminishing return.  

Here is what’s interesting.    

What year do you think the book 7 Habits of Highly Effective People was written?   

The year is 1989.   

To this day, prioritizing remains the most pervasive paradigm is how in how we operate, and we use our time.   

But my question is, has the world changed since the year 1989?   

What are some things that exist today that did not exist in the year 1989? What are all the things that you can think of that affect our everyday modern life, how we work, how we communicate, and how we think?  

Technology, the internet, social media, iPhones, etc.   

iPhones didn’t even come on the scene until around 2005. Social media came on the scene in the early 2000s.  The internet was in the nineties. Email doesn’t catch flight until the nineties and then text messages came on the scene after the iPhone arrived.   

We live in a world of short, constant perpetual communication.   

And this is the problem: You can’t solve today’s time-management challenges using yesterday’s time management strategies.  

This is why we all feel busy, buried behind. And no matter how much we work; we never feel caught up. I sent one email out; two emails came back. Every time we complete a project, we have four more that show up.   

Then the question becomes then how do the most successful people today think in regard to how they choose to spend their time?   

And the reason this is important is that the next level of results requires the next level of thinking.   

Here’s the answer.   

While most people make decisions based upon only urgency and importance, what we identified in multipliers is that multipliers factor in a third calculation that almost nobody knows about or pays attention to, which is what we call the significance calculation.   

And the significance calculation changes everything.  

In other words, the significance is how is this going to affect tomorrow and the next day and the next day, etc.?  

It’s about thinking long-term.  

Understanding Time Management


Multiply your time.   

Yes, we’ve all been told time is the one thing that you cannot get more of.   

Inside of one day, we all have the same 24 hours, 1,440 minutes, or 86,400 seconds.   

But that’s exactly the problem.   

Most of us think in a paradigm of ‘one day’ and this is always true.  

Absence the significance calculation, we inadvertently outweigh the urgency calculation.   

Most people wake up and ask themselves what’s the most important thing they can do today?   

That is not how multipliers think. Multipliers don’t ask this question.   

Multipliers ask how can I use my time in a way today that makes tomorrow better and easier?  

You see, there is nothing that we can teach you to help you create more time today.   

But there are things that you can do today that create more time in the future which is why we would say ‘multiply time’.    

We’re not talking about marketing hyperbole. We’re not exaggerating.   

We mean it literally. We mean it pragmatically. We mean it scientifically.  

There is a way to multiply time and I can tell you how to do it in one sentence.    

Here is how it is possible to multiply time.   

In one sentence, you multiply time by giving yourself the emotional permission to spend time on things today that give you more time tomorrow.  

How are you multiplying your time today? I love to know. 

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