Using Speed as a Competitive Advantage

In today’s fast-paced world, speed is not just a luxury, it’s a necessity.

I’ve always been intrigued by money and the principles behind making it.

A principle that stands out is “money loves speed.”

This concept isn’t just about making money; it’s a broader strategy that can be pivotal in personal branding and business growth.

My recent podcast with Jay Baer, a long-time friend, mentor, and an author of paradigm-shifting books, reaffirmed this belief. 

Embracing Speed as a Strategic Edge 

Jay’s latest book, “The Time to Win,” revolves around using speed as a competitive advantage.

It’s about being faster in delivering solutions to clients.

This is particularly resonant with our mission at Brand Builders Group.

Our journey evolved from survival mode to streamlining our operations, and now, our entire focus is on helping our clients succeed faster. 

Speed: The New Consumer Demand 

An astounding insight from Jay’s book is that two-thirds of consumers value speed as much as price.

We live in an era where speed equates to caring, and responsiveness translates to respect.

This is especially true in my personal experience – both as a consumer who values speed over price and in the professional realm where AJ, my wife and CEO of Brand Builders Group, views responsiveness as a sign of respect. 

Integrating Speed into Brand Builders Group 

At Brand Builders Group, we’ve always been a strategy firm at heart, but now, we’re creating tools and templates to help our clients achieve results faster.

This includes our “Instant Automation Toolkit” and opportunities for clients to work directly with me through programs like Brand Mastery.

These offerings are akin to a Fast Pass, enabling clients to achieve their goals more rapidly, a concept that’s increasingly appreciated in today’s market. 

The Impact of Speed on Money and Time 

Money’s relationship with time is intriguing.

The sooner you have access to money, the more time it has to grow through compounding interest.

Recognizing this, we introduced a pay-in-full feature at Brand Builders Group, offering clients a discount for upfront payment.

This approach benefits both parties – clients enjoy a financial incentive, and we gain immediate access to funds for reinvestment. 

Setting and Exceeding Time Expectations 

A critical lesson from Jay’s insights is the importance of managing time expectations.

It’s not just about how long something takes, but how that duration aligns with customer expectations.

By making a time promise and exceeding it, you transform customer satisfaction.

This principle is also true for pricing – it’s always about the value relative to the cost. 

Speed as a Respectful Business Practice 

Speed in business is more than a strategy; it’s a form of respect and care for your clients.

By incorporating a Fast Pass concept, managing and exceeding time expectations, and understanding the value of speed relative to cost, you can significantly enhance your personal brand and business success.

As we continue to evolve at Brand Builders Group, our focus remains steadfast on helping you achieve your personal branding goals faster and more efficiently. 

If you’re looking to accelerate your personal branding journey and achieve your dreams faster, schedule a Free Brand Call with Brand Builders Group.

We’re here to guide you every step of the way. 

And remember, speed isn’t just about haste; it’s about respect, care, and efficiency in today’s fast-moving world. 

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