Introduction: The Strategy That Defies Conventional Wisdom
Would you dare to give away your expertise for free?
It might sound counterintuitive, but it’s precisely what I recommend and what has worked wonders for us at Brand Builders Group.
Forget the skepticism that giving valuable content for free devalues your brand or puts you out of business.
Let’s delve into a content marketing strategy that educates your audience and turns them into your biggest advocates.
Teach Everything You Know for Free—Yes, Free!
Why Free Doesn’t Mean Worthless
We often hear, “If I teach everything I know for free, why would anyone pay me?”
The answer to this lies in understanding what your audience actually pays for.
They don’t pay for information.
They pay for organization and application.
They’re essentially hiring you to guide them in applying what they’ve learned to their business or life.
The Random Order Philosophy
Teaching in a random, miscellaneous order is a strategic move.
It adds another layer of value to your paid content by offering structured, organized information.
This makes the paid content easier for your audience to apply.
The Three E’s: A Tactical Approach to Content Creation
Is your content designed to make people laugh, cry, or simply pass the time?
If you have a knack for creating captivating stories or cracking jokes, this is your playground.
Viral videos often fit into this category.
Sometimes, people just need a pat on the back or a motivational push.
Speak directly to your audience’s challenges, fears, and hopes.
Encourage them as you would a friend in need.
This heartfelt connection can be powerful.
This is the cornerstone for many of us at Brand Builders Group.
Take your expertise and break it down into digestible lessons.
Think of educating as empowering your audience to overcome obstacles and achieve goals.
Transforming One Asset into Many: The Content Diamond
Starting With a Main Asset
The first step is creating a core asset, usually a 5-10 minute video.
This is your raw material for a plethora of content forms.
Text and Imagery Assets
Transcribe the video and turn it into a full-length article.
Post this on platforms like LinkedIn Pulse or Medium.
From this, extract powerful points and create image quotes or carousels.
These become standalone assets that you can share across various social media platforms.
Video and Audio Assets
Take the same video and edit it for YouTube, adding elements like B-roll and music.
Strip the audio and voilà, you have a short-form podcast.
Cut it down further into 60-second clips for TikTok, Reels, and other short-form platforms.
The Final Layer: Your Personal Brand’s Home
All these micro-assets lead back to one place: your blog.
This is where the audience can consume your content in all its various forms.
It’s also where they can engage with you, ask questions, and gradually build trust—until they’re ready to become paying customers.
Conclusion: The Brand Builders Group Way
Yes, you’ve guessed it right.
Everything I’ve just shared is not just my strategy; it’s what we preach and practice at Brand Builders Group.
Want to build your brand while also expanding your digital footprint in a highly effective way?
We can help guide you through each step, offering the organization and application that turns your expertise into a profitable personal brand.
So, if you’re intrigued by this approach and looking for structured guidance, don’t hesitate to schedule a Free Brand Call!
We’ve helped many take their personal brands to heights they never imagined, and we can do the same for you.