I’m going to share with you some of my takeaways from my interview with Selena Soo about how you can get great publicity for your business.
Mainstream Media Isn’t for Everyone!
The first thing that she brought up is that if you don’t have a mainstream product, you don’t need mainstream media.
What I mean is that many of us think, “Oh, I wrote a book and now I want to be on Good Morning America or the Today Show.”
But in reality, you don’t!
Because the riches are in the niches. You’ll make more money and get more leads for your business by being in front of a smaller number of the right people.
If you don’t have a mainstream product, then that means it doesn’t apply to a lot of people].
So, if there’s a mass audience listening, 99% of the audience may not care about what you’re saying. That means it’s not serving you, your listeners, or the media outlet.
Views are Real People
The second takeaway is to think of your online audience as an offline room.
What does that mean?
It means when you get 14 views on your video, a lot of people would look at that and be like, “I can’t believe I got 14 views! I put all this work in for this 60 second video and only 14 people watched it.”
Yet, if you were going to stand up in front of a real room of 14 people, your heart would be racing.
What we tend to forget is that whether those people are online views or an in-person audience, those are all real humans.
And to be honest, you only need a dozen or two of your perfect customers every year to create a successful business.
So, think of your online audience as an offline room and that’ll give you a little more confidence.
Clicks Over Views
The third takeaway is that clicks are better than views.
Getting a media appearance on Good Morning America is not going to change your life.
You might think it will, but it’s not going to drive website traffic and you’re not gonna get a lot of opt-ins or sales.
But what can help is getting linked on a popular blog. THAT is going to get a lot of clicks.
The real value of mainstream media is how you repurpose it.
It’s putting their logos on your website or pulling clips to make shorter content.
At Brand Builders Group, we teach you exactly how to do that and give you the templates you’ll need to do it.
By the way, if you’re not a Brand Builders member, you should be.
Our stuff is legit!
Our systems and frameworks help people do viral TED Talks, book launches, and get their businesses to make 7- and 8- figures.
If you want a Free Brand Call with one of our personal brand strategists, click here.
3 Things you Need to Know Before you go on TV
If you want to get on TV, there are three things you need to do first:
1. Start Local
Start with a local TV channel.
Because there’s less competition and local channels look for local people.
You also get to practice in front of a smaller number of people.
You get to play in the minor leagues a little before you go to the big leagues.
I promise you don’t want your first TV appearance to be on the Today Show. You want to have practiced and be confident and clear on the message you’re there to deliver.
2. Make It Visual
If you’re trying to get on TV, think about how you can make it visual. Think of how you can put together compelling visual content that holds people’s attention.
Just the fact that you’re smart doesn’t necessarily make you a great guest for TV.
3. One Call to Action
Don’t send people to a thousand different places.
If you have diluted focus, you will get diluted results. Send them to one place, one URL, and say CTA over and over again.
Part of why I got hundreds of leads from interview with Ed Mylett is not because I said, “Check out my book over here.”
It’s because I said, “If you want to learn more about me and what I can help you with book a free call with our team of experts.”
Create a lead capture. A lead capture is a form of lead magnet where you give your lead value for free.
Selena has an incredible one!
She gives away a 12-Month Media Calendar in return for an opt-in.
She even got me!
So, give your lead value in return for them giving you their contact info. That’s the URL you should be sending your audience to, not your book on Amazon.
So, those were the 4 takeaways I got from my incredible conversation with Selena Soo!
If you enjoyed this, I’d love it if you shared it with someone else you think might enjoy reading this.
And remember, if you want to start implementing some of these techniques today, book a Free Brand Call with us!