How to Create Content That Cuts Through the Noise

Why is Your Content Not Getting the Results it Deserves

“Why isn’t my online presence increasing?”

Unfortunately, there is a lot of noise on social media that’s making it super hard for creators to get the attention of your target audience 

Everyone is just constantly bombarded with videos and pictures and can’t focus on one thing. 

How do you create content that cuts through that noise? 

How do you create content that grabs people’s attention? 

You’re not just competing against other people who do what you do, you’re competing against everything that competes for people’s attention. 


If you focus on your niche and create truly unique and valuable content, then you cut through all that noise and increase your reach.

How to Increase Your Online Performance

The 3 most successful strategies for increasing your performance online can be summarized into the “3 Es.”

The first “E” stands for entertainment.

You’ve got hundreds of options when it comes to entertaining content: TikTok dances, shocking stories, weird footage, etc 

If you’re creative, funny, and create content that’ll make people happy and engaged, then entertaining content is for you.

rory vaden quote

The second strategy you can use to create unique content is to be encouraging. So many viral videos are members of the military coming home and seeing their family for the first time in years or somebody helping somebody in need.

The reason this type of content is so successful is because it relates to almost everyone. It makes us feel good and reminds us what it means to be a human. 

Using this strategy increases your average viewer duration and the likelihood that people will share it. 

The third “E” stands for educational content. At Brand Builders Group we work with experts that have mastered a specific skill set.

It could be cooking, professional sports, surgery, or financial advising. 

A large portion of people would rather watch a video of “The Rock” than watch educational videos, but educational content also helps people make money and achieve their goals.

So, if you target the right audience, educational content can be a game changer.

I’ll let you in on a secret that is a large part of my success story and a lot of my clients’ as well.

The Secret to Success

Use the best content you have first. 

What is the most valuable thing you have to offer? 

Teach that first. 

Now you might freak out and go, ”but Rory Roy, what would I sell people if I taught everything I know for free and gave away the best for first, why would anyone buy?” 

But, that isn’t the case.

People don’t pay for information because they can get it anywhere on the web.  

What they are going to hire you for is the organization of that information, getting it delivered to them right when they need it, and the application of that information. 

Here’s the three best questions that you should ask yourself when you’re creating content underneath “the best for first” philosophy.

1. What is their biggest challenge?

Create content that addresses your audience’s biggest and most painful struggle.That’ll create a relationship between you and your audience and cause them to create a

2. What are their most common questions?

If you create content that addresses their most common questions, your online performance will shoot through the roof. Your content should really just be a giant FAQ. Figure out what questions your audience has and answer them one at a time and do tha repeatedly. 

3. How can you help them get results the fastest? 

 How can you help them make money the fastest or grow their following the fastest or lose that weight? 

If you can answer their most common questions, and address their biggest problems, you’re going to build trust. 

They’re going to start seeing changes and transformation in their life from you.

So when they want to take it to the next level, who do you think they’re going to call to hire? They’re going to call YOU.

If cutting through the white noise of social media, then these strategies are for you.

Try them out and let me know what you think.

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