Overcome Challenges With Your Reputation
I want you to think for a moment of what life looks like without a rock-solid reputation.
What does life look like for the person who isn’t known, isn’t trusted or isn’t clear?
Being without a reputation is one of the hardest and most difficult challenges that you must overcome in any business because when you’re not known, everything is a fight.
Everything is a struggle.
Everything is a push.
It’s a constant battle against the forces of competition, against your own disbelief, your own uncertainty about whether anything you’re doing is going to work. In the absence of reputation, we have nothing.
There is no asset that is more valuable than being known and being liked and being appreciated and being trusted to deliver a job well done.
If you don’t have a strong reputation, then what you have is a huge mountain ahead of you of overcoming challenges.
Grow Your Business With Who You Are
It’s going to be very hard to advance your career.
It’s going to be hard to get promoted.
It’s going to be hard to get new customers.
It’s going to be hard to be recognized in the media.
It’s going to be hard to be respected by your peers if you don’t have a reputation.
Building a reputation is important, but also being known and making sure that people are aware of your reputation.
It matters because it fundamentally drives your ability to generate new business growth, to serve more people, and to make a real difference in the world.
Make Yourself Known
The absence of reputation is loneliness.
You’re by yourself.
Nobody knows you.
Nobody trusts you.
Nobody can buy from you.
Nobody can follow you.
It’s critically important that you spend the time to figure out exactly what your reputation is all about.
What do you want to be known as? Who do you want to serve? Let me know in the comments below.