When it comes to money, there are four principles I live and breathe by.
These principles may seem simple in theory, but in practice they will bring you tremendous financial stability, peace, and freedom.
Let’s dive in.
1. Be Debt-Free: Peace Is the New Profit
I know you’ve heard it before, but the power of being debt-free can’t be overstated.
When you’re debt-free, the weight of financial stress lifts off your shoulders.
Sure, you might not drive the nicest car, have the biggest house, or go on the grandest vacations.
But the peace you gain in return is priceless.
And peace is the new profit.
I’ve met people who are incredibly wealthy but lack peace because they are constantly stressed about their financial commitments.
On the other hand, I’ve also seen people with modest incomes live with a profound sense of calm because they have no debt.
Debt forces you to work to meet deadlines, which creates unnecessary stress.
When you’re free from debt, you’re free from those pressures, and your financial life becomes much more manageable.
Think of it this way: if your financial ship has a hole (debt), your hard-earned money is constantly flowing out.
Plug that hole, and even if you’re making a little, you get to keep it—and watch it grow over time.
2. Spend Money to Save Time
This principle separates wealthy people from everyone else.
Wealthy individuals spend their money to save time, while most people spend their time to save money.
This might look like paying for premium parking instead of walking for an hour, or hiring help instead of doing everything yourself.
Here’s the deal: if you can delegate tasks that take up your time, you free yourself up to focus on higher-income-producing activities.
One key to growing your wealth is learning to value your time more than money.
If you’re running a business and doing everything yourself, you’re earning the equivalent of an assistant’s wage.
By hiring help, you can focus on tasks that move the needle—like sales or business strategy—and ultimately make more money.
(If you haven’t already, check out my free training on High Earner Habits, which teaches the psychological shifts you need to think like the wealthy.
You’ll learn to flip the script and start spending your money to get more time.)
3. Choose to Be Paid for Results, Not Time
One of the most transformative shifts you can make is moving away from being paid for your time and instead being paid for your results.
Many people, even in high-level positions, are still trading their time for money.
While there’s nothing wrong with that, if you want to build serious wealth, you need to find ways to decouple your income from the hours you work.
This is why commission-based sales positions or entrepreneurial ventures often lead to more wealth.
You get paid based on what you produce, not how many hours you put in.
Yes, it’s risky, and yes, it can be terrifying at first.
But mastering the skill of creating results without being tethered to an hourly rate is the key to scaling your income.
The wealthiest individuals in the world are paid not for how long they work, but for the impact they make.
Whether through sales, consulting, or entrepreneurship, your income potential increases dramatically when you focus on outcomes, not hours.
4. De-Risk Your Own Business by Investing in People, Products, and Processes
Starting and running your own business is the fastest way to make significant money, but it’s also one of the riskiest paths if you don’t de-risk your business.
How do you do that?
By investing in the three P’s: People, Product, and Processes.
- People: The success of your business depends on the team you build. Invest in recruiting, training, and retaining the best people. At Brand Builders Group, our biggest expense is our people because we know they are the key to delivering great results and growing the company.
- Product: Whether it’s a physical product or a service, your offering needs to be outstanding. Continually invest in making it the best it can be, so your customers feel they’re getting exceptional value.
- Processes: Better processes reduce risk. When your business has well-documented, efficient processes, you can scale more easily and maintain consistency even when team members leave. Invest in technology, equipment, and systems that streamline your operations and make your business run like a well-oiled machine.
De-risking your business by focusing on these three areas will make it more stable and allow it to grow in a sustainable way.
Your company becomes a machine that produces income for you, and the more you invest in improving it, the more wealth you can generate over time.
Four Financial Principles to Change Your Life
These four principles—becoming debt-free, spending money to save time, being paid for results, and de-risking your business—are actionable steps that can completely transform your financial future.
If you want more insight into the strategies wealthy people use to create financial freedom, I highly recommend checking out my free training, High Earner Habits.
It’s packed with lessons that will help you take control of your financial life and get on the path to long-term wealth.
Start implementing these principles today and watch your financial life shift.
You’ll not only make more money but, more importantly, you’ll experience the peace and freedom that comes from controlling your own destiny.
