If you need money quickly, there’s a very specific formula I follow (and that our clients follow) to generate fast cash.
It’s what actually works in real life when you’re trying to build something meaningful while simultaneously trying to survive.
How I Make Money Quickly When I’m in a Pinch
First, I just want to say that I get it.
AJ (my wife) and I have started six different multimillion-dollar businesses from scratch.
Six times we’ve gone from zero to multimillions.
Six times we’ve dealt with the anxiety, the stress, the fear, the scrambling, the late-night “oh no” moments where you’re staring at your bank account wondering how you’re going to make payroll.
That’s why I always compare early-stage entrepreneurship to being chased by a bear.
You head into the woods with a dream — freedom, independence, building something beautiful — and then suddenly a bear pops out of nowhere and you’re sprinting for your life.
Your shoe’s untied.
Your shirt’s on backward.
Your socks don’t match.
But you can’t stop.
Not yet.
And when you’re in that season, your mission isn’t to build the perfect campsite.
Your mission is survival.
Cash flow is survival.
That’s why I created this Fast Cash Formula.
It’s not to replace the long-term Brand Builders Group methodology, but rather to give you breathing room so you can go back and build the empire.
(And if you’ve never gone through our framework at Brand Builders Group, it’s the single best way to go from survival mode to industry leadership. But for now, let’s get you some oxygen.)
Part 1: Offer Structure — What to Sell When You Need Cash Now
The first part of the Fast Cash Formula is deciding what, exactly, to sell.
Before you decide on an offer, you have to know who you’re selling to.
There are only two categories:
- B2C, or Business to Consumer: You’re selling directly to individual humans who make individual decisions. They’re buying for themselves, their body, their life. One buyer, one decision.
- B2B, or Business to Business: You’re selling to companies where multiple people influence the decision. It affects an entire organization. Think keynote speaking, SaaS platforms, corporate trainings, company-wide solutions.
Both models work, but your offer must match your audience.
Most people overcomplicate this.
When the bear is chasing you, your offer should be simple, fast to deliver, and easy for your audience to say yes to.
You don’t need a 38-module course or a perfectly polished group program.
You need a clear, immediate solution people can buy today.
This alone is where most entrepreneurs get stuck.
They’re too busy trying to tie their shoes instead of running.
Part 2: Sales Strategy — The Path of Least Resistance
Once you know what you’re selling, the next question becomes: How do I sell it quickly?
This is where entrepreneurs often drift into “pretty” instead of “profitable.”
They fuss with branding, websites, systems, funnels…all while the bear is gaining ground.
A fast-cash sales strategy focuses on:
- Talking directly to the people most likely to buy
- Making a clear, compelling invitation
- Removing friction
- Prioritizing conversations over complicated sales machines
This is how we’ve helped clients become bestselling authors, Hall of Fame speakers, and even increase their revenue by a million dollars a year or more.
Those big results don’t come from shiny marketing tricks.
They come from communicating clearly and selling the right offer the right way.
(If you don’t know how to do this effectively, this is exactly what we coach inside Brand Builders Group.
Our whole purpose is helping mission-driven messengers monetize their expertise in the smartest, fastest, and most sustainable ways.)
Part 3: Traffic Sources — How to Get People in the Door
If you’re in survival mode, the goal isn’t to build a massive audience.
It’s to generate enough traffic to get your first (or next) clients in quickly.
You don’t need an audience of 100,000.
You need an audience of the right 10–20 people who actually buy.
When you’re just starting, this often comes from:
- Relationships
- Referrals
- Direct outreach
- Conversations
- Borrowed audiences
- Small pockets of high-intent traffic
Yes, you’ll build the big brand.
Yes, you’ll develop systems, automation, and content engines.
But not while the bear is five feet behind you breathing down your neck.
First you survive.
Then you stabilize.
Then you scale.
The Fast Cash Formula is about helping you survive.
And if you want help building the second and third stages (the real empire, the kind where your brand becomes a force in your industry) that’s where Brand Builders Group comes in.
Schedule a Free Brand Call with my team and we can show you how to move from survival to scale.
