Over the years, we’ve helped hundreds of personal brands turn average sales pages into conversion machines.
A huge part of this work centers around bonuses, i.e. the special “treats” you offer prospects to incentivize them to not just buy from you, but to buy from you NOW.
The SEXI Way to Sell
I want to walk you through the most powerful incentive strategy we’ve ever developed.
We call it the SEXI Formula and it can boost your conversion rate if you use it correctly.
Let me break it down.
S is for Speed: Help Them Win Faster
One of the fastest ways to increase conversions is to offer your prospects speed.
People crave results, and they want them yesterday.
Whether you’re selling a course, coaching, software, or even a physical product, your bonus stack should include something that accelerates their path to success.
Think: tools, templates, fast-start guides, and anything that shortcuts the learning curve.
But don’t just build something that helps them move faster.
Name it in a way that screams “speed.”
Titles like “Quick Start Toolkit” or “90-Day Action Map” catch the eye and set the tone.
People will always pay for speed.
E is for Execution: Make It Pain-Free
If speed is about getting to the destination faster, execution is about eliminating the pain of the journey altogether.
The market is shifting.
It’s no longer enough to say “I’ll teach you how to do this.”
People want it done (or mostly done) for them.
Think about how you can reduce friction for your audience.
When someone attends my two-day Book Launch Mastery event, we give them our Bestseller Launch Plan Template.
It includes fill-in-the-blank scripts, pre-written emails, and talk tracks.
That way they leave with the work practically done.
Excellent “execution” bonus ideas: done-for-you templates, scripts, and plug-and-play frameworks.
X is for Exposure: Create a Platform for Others
This is the most overlooked (and arguably most powerful) incentive you can offer: exposure.
People don’t just want to learn from you, they want to be seen.
They want exposure and visibility.
Maybe you’ve got a podcast, a blog, a YouTube channel, or a stage.
Ask yourself: how can I offer access to my platform as part of my offer?
When we launched the audiobook for Wealthy & Well-Known, we created an affiliate program where anyone could promote the book.
The top affiliate earned a guest spot on our podcast.
No extra cost to us, but massive value to them.
This kind of exposure bonus is low-effort, high-impact.
I is for Intimacy: Proximity Equals Power
People are willing to pay a premium to get close.
Why?
Because proximity is power.
Relationships are the fastest accelerant to revenue.
And access to you or your network is a wildly effective incentive.
Inside Brand Builders Group, we structure our programs with increasing levels of intimacy: from self-paced virtual courses to live events to two-day 1-on-1 brand strategy sessions.
The more intimate the access, the higher the value, and the higher the price point.
But here’s the key: intimacy doesn’t just mean you.
It could mean access to your relationships.
For one of our recent book launches, we created a private event limited to 50 people, where we brought in our most high-profile clients.
The only way in was to buy a bulk order of the book.
Your network may be the most valuable bonus you can offer.
Make Your Offers SEXI
There you have it: the SEXI Formula.
If you want to create bonuses that actually drive sales and conversions, focus on these four principles:
- Speed: Help them succeed faster
- Execution: Do the heavy lifting
- Xposure: Give them the spotlight
- Intimacy: Offer access and relationships
This strategy works across every industry and offer type…coaching, courses, services, events, SaaS, e-commerce—you name it.
It’s especially powerful in one-to-many sales environments like webinars, live launches, and stage presentations.
If you’re serious about optimizing your offer strategy and building a profitable personal brand, this is where you start.
And if you’re ready to go a layer deeper, let’s talk.
At Brand Builders Group, we help people clarify their positioning, build their audience, and turn their expertise into revenue.
Schedule a Free Brand Call and let’s make your offer a whole lot more SEXI.
