You might not know this about me, but before I built Brand Builders Group, I started an 8-figure sales training company and spent over a decade coaching people on how to close deals.
One of the biggest misconceptions people have is that being good at sales means manipulating someone to buy from you.
It’s not.
It’s about helping people make the best decision for them.
If you feel pushy, awkward, or unsure about what to say to someone during a sales conversation, keep reading to learn 5 questions that can help you close any sale.
No matter what you’re selling, where you’re selling, or at what price point—these five questions will consistently lead people to a decision they feel good about.
5 Powerful Questions to Close Any Sale
1. The “Open-Minded” Question
The first question happens early in your conversation, before you even get to your offer.
👉 “If I could show you something that would help you [achieve a desired result], would you be open-minded to learning about it and potentially moving forward?”
This question is crucial because it gets conceptual agreement upfront.
You’re not asking them to buy yet.
You’re simply asking if they’re open to the idea.
That’s a huge step.
If someone agrees to be open-minded in the beginning, they’re much more likely to say “yes” at the end.
2. The “Favorite Part” Question
Now fast-forward to the end of your presentation.
Before you even think about asking them to buy, you ask:
👉 “What’s your favorite part of what you’ve seen so far?”
This is an open-ended question with no wrong answer.
If they liked your offer, they’ll naturally start selling themselves on why it’s a good fit.
If they’re not interested, they won’t have much to say—and that tells you they might not be ready.
The key here is that great salespeople aren’t smooth talkers.
They’re master question askers.
This question gives you insight into what they care about most, and it gets them thinking about the value of what you’re offering.
3. The Alternative Choice Question
Now that they’ve expressed interest, you narrow the focus with a choice between two options:
👉 “If you were going to move forward, do you think you’d do it with option A or option B?”
This technique is widely used in sales because it’s so effective.
Instead of asking, “Do you want to buy?”—which invites a yes or no answer—you present two options.
There are two ways to phrase this:
- A softener: “If you were going to buy, which option would you choose?”
- An intensifier: “It sounds like option B is the best fit for you. Should we go with that?”
By giving them a choice rather than an open-ended question, you move the conversation toward a decision.
4. The “Inverse” Question
This is my personal favorite closing question.
It’s structured in a way that if the prospect says “no,” they’re actually saying “yes” to the sale.
👉 “Is there any reason why you wouldn’t move forward?”
This simple question is powerful because it assumes the sale while giving them an easy way to express any last-minute concerns.
You can make it even stronger by adding an intensifier: “Is there any reason why you shouldn’t go ahead and sign up today?”
If they say, “No, I don’t think so,” then they’re essentially giving you the green light.
5. The Leading Question
Now it’s time to lock it in.
You make a confident statement, then add a simple question at the end:
👉 “Well, if I’m reading you right, it sounds like this is a good fit. Why don’t we go ahead and get you started? Does that sound okay?”
This is called a leading question and it’s so persuasive that lawyers aren’t even allowed to use them in court!
You’re not asking if they want to buy, you’re leading them toward the next step.
Other examples of leading questions:
- “Don’t you think it makes sense to move forward with this?”
- “Wouldn’t it be great to get started today?”
By this point, if you’ve followed the sequence, the prospect has already said yes in their mind.
This question just seals the deal.
The Power of These Five Questions
These five questions are designed to move someone naturally through the decision-making process.
📌 Start with a low-commitment question.
📌 Get them to express what they like.
📌 Give them two choices to narrow their decision.
📌 Ask an inverse question to eliminate objections.
📌 Finish with a confident leading question.
When you use these five questions in order, you’ll close more sales effortlessly without feeling pushy or uncomfortable.
Want to Sell More? Let’s Talk.
If you’re serious about growing your business and closing more sales, you need a clear brand strategy.
At Brand Builders Group, we help experts, entrepreneurs, and personal brands monetize their influence and increase their revenue.
Want to learn how? Schedule a free call with our team here.
