People often ask me how I’ve landed clients like Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, John Maxwell, Jasmine Star, Natalie Ellis…the list goes on.
The “secret” to my success boils down to one little thing I use every single day.
It has completely changed my career, my brand, and my life.
It’s also the exact same thing that got me booked on national TV, major podcasts, and the biggest stages in the world like Global Leadership Summit, LeaderCast, and the World Series of Sales.
So what is it?
It’s a spreadsheet.
Introducing: the Relationship Switchboard
I call it the Relationship Switchboard, a dead simple but wildly powerful tool that’s allowed me to not only grow my personal brand but build genuine, lasting relationships with some of the most influential people on the planet.
Imagine one of those old-school telephone switchboards where operators manually connected calls by plugging cables into a board.
That’s exactly what I’m doing with this spreadsheet: connecting people to each other, deliberately and intentionally.
Across the top, I list the names of influential people I’ve met or want to meet.
Down the side, I list the same names.
It forms a grid that lets me ask one simple question: Who can I introduce to whom?
The Greatest Secret to Building a Personal Brand
I don’t get paid to connect people.
There’s no affiliate link or hidden agenda.
Just a sincere desire to help.
And that, right there, is the secret to building a personal brand: add value first.
At Brand Builders Group, we teach that a personal brand isn’t your logo or your website.
It’s not your follower count or your talent.
Your personal brand is your character, your trustworthiness, and your values.
The Relationship Switchboard is the tactical execution of that philosophy.
By connecting two people who can mutually benefit from knowing each other, I’m not just helping them, I’m also staying top-of-mind in a way that’s authentic, human, and helpful.
I don’t need to run ads or constantly push content.
I just need to serve.
How the Relationship Switchboard Works in Real Life
Let me give you an example.
When I first met Lisa Bilyeu, I didn’t ask for anything.
Instead, I asked myself, “How can I help her?”
I looked at my Relationship Switchboard and thought, “Who would be valuable for Lisa to meet?”
Maybe Success Magazine.
Maybe another client or contact.
And I made the introductions (with her permission and theirs, of course).
That simple gesture deepened the relationship.
Not because I pitched her something, but because I added value.
Reputation precedes revenue.
Relationships are an accelerant to revenue.
If you want to grow your income, grow your impact.
If you want more business, build more trust.
And the fastest way to build trust is to be the one to give value first.
This One Habit Changed My Life
This approach is how I went from being a kid raised by a single mom without much money to becoming a personal strategist and advisor to some of the most successful people on the planet.
It’s how I’ve built a life and a career I love…by building bridges between other people.
That’s it.
No fancy software or viral TikToks.
All it takes is a spreadsheet, a genuine heart to serve, and the courage to make the first move.
If you’re someone on a mission to make the world a better place, we’d love to walk alongside you.
It’s what we do at Brand Builders Group—help mission-driven messengers clarify their voice, build their influence, and grow their impact.
If that sounds like you, consider this your invitation to schedule a Free Brand Call with our team.
