Social media is flooded with people preaching the gospel of “multiple streams of income.”
You hear it everywhere.
Millionaires supposedly have seven streams, billionaires have even more.
But “you need multiple streams of income to get rich” is a lie.
And if you believe it, you’ll have an excruciatingly difficult time amassing wealth.
Let’s look into why that is.
The Lie Behind “Multiple Streams of Income”
The idea that wealthy people got rich by juggling multiple income streams is a myth that’s been pushed by people selling investment strategies and financial programs.
Where’s the original, verified source of this claim?
If you try to trace it back, you’ll usually find it tied to someone selling a course, a stock-picking strategy, or some other financial product.
That should be a huge red flag.
But let’s just assume, for the sake of argument, that the statistic is true—that most millionaires do have multiple streams of income.
The real question is: But did they get rich that way?
How Wealth Is Actually Built
Look at the wealthiest people in the world.
They didn’t start by spinning ten different plates at once.
They went all in on one thing.
- Ed Mylett built his wealth in insurance.
- Sara Blakely became a billionaire by creating Spanx.
- Elon Musk didn’t start off running Tesla, SpaceX, and Twitter—he made his money with PayPal.
- Jeff Bezos got rich from Amazon.
- Bill Gates built Microsoft before anything else.
- The Rock was a wrestler before he became an actor and entrepreneur.
- Oprah built her empire through television first.
The pattern is clear: Wealth is built through concentration, not diversification.
The Power of Focus
The reason so many people struggle financially is because they’re too scattered.
They dabble in five different business ideas, chase every new side hustle, and never master any one thing.
But true success requires going deep, not wide.
If you have 10 units of energy—whether it’s time, money, or attention—and you spread them across 10 different income streams, each one only gets 10% of your effort.
But if you put all 10 units into a single pursuit, you dramatically increase your chances of breaking through.
You can’t compete with the best in the world if you’re only giving partial effort.
The top people in any field (be it in business, sports, or entertainment) didn’t get there by half-committing.
They went all in.
When Does Diversification Make Sense?
Does this mean you should never have multiple streams of income?
No.
But you need to build wealth first before you start diversifying.
Once you’ve mastered your craft, built a successful business, or created significant wealth, then you can expand.
That’s why you see someone like The Rock moving from wrestling to movies to tequila brands.
Or why Elon Musk now runs multiple companies.
But they didn’t start that way.
The Path to Real Wealth
If you want to build wealth, stop chasing every new opportunity.
Stop thinking that investing in five different side hustles will make you rich.
Find your one thing.
Go all in.
Become the best in the world at it.
This is exactly what we help people do at Brand Builders Group.
We teach people how to identify their unique expertise, focus their efforts, and build a personal brand that drives real income.
If you’re serious about growing your business and want to learn how to apply these principles, schedule a free brand call and let’s build something great together.
