You know you should be creating more video content for your brand.
But you DREAD being in front of a camera.
You know video content greases the sale, but you’re self-conscious about how you look and sound on screen.
You know your audience trusts you more when they see your videos, but you’re confused about what to say.
I get it.
Creating video content of yourself is intimidating.
I’ve been there before and so have HUNDREDS of my clients.
Here are the 4 things I tell them to feel more confident on camera and create video content their followers will love.
(Can you guess why the fourth tip is my absolute favorite?)
1. Talk to One Person, Not an Audience
One of the biggest mistakes we make when we step in front of a camera is thinking we’re talking to a massive audience.
That pressure can be overwhelming, which makes it hard to relax and be ourselves.
But here’s the secret: Don’t talk to a crowd.
Talk to one person.
When I was writing my first book, Take the Stairs, I was under immense pressure to create something world-changing.
But everything I wrote felt flat.
Then one night, after a phone call with my brother, I accidentally stumbled upon a technique that changed my writing—and later, my approach to video.
I started writing as if I were speaking directly to my brother.
That personal touch turned into one of the most impactful chapters in my book.
The same applies to video, too.
Imagine the camera is a friend, someone you care about and want to help.
Look into the lens like you’re looking into their eyes.
2. Don’t Focus on Being Good, Focus on Being Useful
Here’s why a lot of content creators feel pressure: they think they have to be the best, the expert, the guru.
That mindset just cranks up the anxiety.
The truth?
You don’t have to be perfect, you just have to be helpful.
When you’re focused on being “good,” your thoughts become self-centered.
“Do I look okay? Am I saying the right thing? Is my lighting perfect?”
All of that takes you away from your true purpose, which is to serve your audience.
Instead, focus on being useful.
Think, “How can I help the person on the other side of the camera?”
When you shift your mindset from perfection to service, a lot of the pressure melts away.
3. Speak About What You Know
This might sound simple, but many creators mess this up: talk about what you know.
If you find yourself struggling to memorize a script, you’re probably doing it wrong.
You should ideally be internalizing the message.
In my 20s, I competed twice in the World Championship of Public Speaking, making it to the top 10 both times.
One of my speech coaches gave me a piece of advice that I’ve carried with me ever since: “Don’t memorize; internalize.”
When you memorize, you’re delivering from your head.
But when you internalize, you’re speaking from the heart.
You’re sharing something that’s a part of you, something you’re passionate about.
When you talk about things you deeply understand or care about, you can never really forget the core message.
It’s part of who you are, and that makes you a much more compelling and confident speaker.
4. Eliminate the Starting Point
And now my favorite tip: eliminate the starting point.
Why is it that hitting “record” feels so daunting?
It’s that moment when the camera starts rolling, and suddenly, you feel like you’re on live TV with the whole world watching.
That’s a lot of pressure, and it’s why so many people procrastinate or freeze on screen.
My recommendation?
Hit record before you’re ready.
Start recording while you’re setting up the camera, adjusting the lighting, or even just thinking about what you’re going to say.
This way you eliminate that high-pressure moment when you feel like you have to “perform.”
Just let the camera roll and start talking when you’re ready.
Edit out the early parts when you’re done.
This approach allows you to ease into the recording session naturally, without the pressure of a formal start.
Plus, it helps you get comfortable with the camera being on.
No matter what the medium, people want authenticity.
They want to see you.
So use these four tips to become more confident on camera and create better video content for your audience.
If you’re on Instagram, hang out with me over there and let me know which of these tips resonated with you the most.
