Your Highest Obligation to Others
We are all about service here at Brand Builders Group.
It’s part of our core message.
Exploit your uniqueness in the service of others.
There’s an important battle here of the psychology or the emotional part of that multipliers have figured out and many of us have not.
Which is this ability to say no to other people -not out of selfishness but out of service.
Saying no to other people happens, not out of selfishness, but out of service sometimes.
It is this ability to protect my time and priorities.
Not because you’re a bad or a selfish person but because your highest obligation to others is to become your highest self.
When you get that time, you’re a better mom.
When you get that time, you’re a better dad.
When you get that time, you’re a better spouse.
When you get that time, you’re a better leader.
When you get that time, you’re a better salesperson.
The permission to protect is about multiplying.
Become Your Highest Self
It is realizing that there is this window of things that I must be able to protect, not out of selfishness, but out of service.
And if you don’t grasp or get this, then you will constantly put other people’s needs first and yours will be second.
And as that happens over time, your ability to serve other people will decrease, not increase.
If you’re constantly putting other people’s needs first when you look through the significance calculation over time, your ability to serve other people will decrease, not increase.
Whether you think of it as service or you think of it as selfishness, it doesn’t matter either way.
You must do it. You have to protect. There are certain things that you must concentrate on.
If you don’t do these things, then everything will start to fall apart.
Your highest obligation to others is to become your highest self.
