Growing up I thought financial security was just about the numbers in a bank account.
But over the years, I’ve come to realize that financial security is about so much more than just pure cold money.
And today I want to share five keys to being financially secure as an entrepreneur — distilled from my experience, conversations with mentors, and lessons learned along the way — so that you can live a more profitable and peaceful life.
1. Get Debt-Free to Own Your Freedom
The foundation of financial security starts with getting debt-free, which is really about buying your own freedom.
When you don’t owe anyone, you can make decisions from a place of confidence, not fear.
I credit Dave Ramsey and his Financial Peace program for instilling this principle in me nearly 20 years ago.
Yes, there are people who argue that certain kinds of debt can be leveraged to generate more wealth, but here’s what’s always true: debt creates stress.
When you’re debt-free, you’re no longer a slave to the lender (as the Bible says).
You can focus on building your dreams instead of worrying about interest rates, monthly payments, or juggling creditors.
This freedom allows you to make decisions with clarity, whether it’s pivoting your business or taking risks without the constant pressure of financial obligations looming over you.
As you grow financially, you’ll realize that what you truly need isn’t more money, it’s less stress.
Peace is the new profit.
2. Invest in Yourself First
If you’re looking for the best ROI, look no further than your own growth.
Many people jump straight to investing in stocks, real estate, or other flashy assets, but the most valuable investment you’ll ever make is in yourself.
Strengthening your mind, honing your skills, and surrounding yourself with people who push you to grow will pay dividends far greater than any traditional investment.
When you invest in yourself, you’re not just increasing your earning potential, you’re building confidence, knowledge, and the ability to create opportunities.
After that, the next best place to put your money is into your business.
If you can create a business that consistently generates 15–20% profits, you’ve built an investment machine you control.
Why place your money in someone else’s hands when you can invest in the business you run and understand better than anyone else?
3. Have a Boring Investment Strategy
You might now want to hear it, but I’m going to say it: boring is beautiful when it comes to investing.
Too often, people chase the “next big thing,” whether it’s a hot stock, cryptocurrency, or trendy investment.
But the truth is, slow and steady wins the race.
Stick to simple, proven strategies like growth stock mutual funds or index funds tied to the S&P 500.
These investments may not make you a millionaire overnight, but they’ll help you build long-term wealth with minimal stress.
If you don’t fully understand an investment, don’t make it.
Complexity often masks risk, and if something sounds too good to be true, it probably is.
The happiest, most financially secure people I know keep things simple.
They focus on strategies they can explain in plain language and avoid getting swept up in the hype.
4. Choose Abundance Over Scarcity
One of the most harmful mindsets in business is scarcity—the belief that there’s only so much success, money, or opportunity to go around.
Scarcity thinking leads to hoarding resources, holding back from helping others, and making fear-driven decisions.
Abundance, on the other hand, is the mindset that there’s enough for everyone.
When you invest in others, whether it’s through mentorship, collaboration, or sharing resources, it comes back to you tenfold.
Wealthy people don’t fear losing money because they trust in their ability to generate it again.
They use money as a tool, not a shield.
They invest in people, businesses, and ideas that align with their goals.
And when you shift your focus from protecting what you have to creating more for everyone, you’ll be amazed at how quickly opportunities start flowing your way.
5. Become Great at Helping Others Make Money
Here’s a principle not enough people talk about: the more you help others make money, the more money you’ll make.
People love being around others who contribute to their success.
If you can help your team, clients, or partners achieve financial wins, they’ll naturally want to work with you more, refer you to others, and share the wealth.
This applies to every level of your business.
We strive to pay our team members well because we want them to thrive.
We aim to create value for our clients, knowing their success will lead to ours.
And we make an effort to support our affiliates, knowing that when they succeed, it elevates all of us.
By focusing on others’ success, you create a ripple effect that leads back to you.
Proximity is power, but proximity is also profit.
Surround yourself with people who have the capacity to create wealth, and look for ways to help them win.
The rising tide truly lifts all ships.
Peace Is the New Profit
Financial security isn’t about having tons of money in the bank.
It’s about having peace of mind.
You probably don’t need more money, you just need less stress and less complexity.
So start with these five keys:
1. Get debt-free and own your freedom.
2. Invest in yourself and your business first.
3. Stick to a boring, proven investment strategy.
4. Choose abundance over scarcity.
5. Become great at helping others make money.
As entrepreneurs, we have the incredible opportunity to build lives that align with our values and goals.
And if you want to grow your personal brand, build your business, and create more financial freedom, but maybe you’re not sure where to start, schedule a Free Brand Call with Brand Builders Group.
We can help you find more freedom, simplicity, and abundance.
