Sometimes I respond to emails slower than people would like.
Why?
Because behind the scenes, life is happening.
Kids are running around the house, the noise level is off the charts, and I’m trying to balance being present at home with being productive at work.
And honestly, that’s real life for so many of us.
Which means that if we’re serious about breaking through and becoming well known, we can’t afford to spread ourselves thin.
We must find our One Thing.
And today I want to show you how to do just that.
Finding Your One Thing
One of my early mentors, Larry Winget, said it best: “The goal is to find your uniqueness so that you can exploit it in the service of others.”
Think of it like breaking down a wall.
If you want to get through it, you don’t tap at random spots hoping it will eventually crumble.
You pick one place and hit it over and over and over again.
Eventually, you break through.
And when you do, the whole wall comes crashing down.
That’s how personal brands break through too.
Not by trying to do everything, say everything, and solve everything, but by doing one thing consistently and doing it better than anyone else.
Concentration Beats Diversification
We often think success comes from juggling multiple things at once.
But here’s a counterintuitive truth you should know:
Concentration is greater than diversification.
Diversification is something you do once you’re already successful.
It’s not how you get there.
The wealthiest people in the world didn’t get rich by doing dozens of things.
They focused on one.
- Jeff Bezos? Amazon.
- Bill Gates? Microsoft.
- Sara Blakely? Spanx.
- Elon Musk? PayPal (before all the other ventures)
Focus first.
Diversify later.
Otherwise diluted focus will give you diluted results.
So Where Should You Focus?
Now the fun part: how do you actually decide where to focus?
It starts with one simple but powerful question:
Who do you serve?
Too many people try to differentiate themselves based on what they do.
But here’s the problem: most clients don’t need you to do something wildly different.
They need you to do what they expect and do it well.
You should differentiate yourself by who you serve.
Specialize. Get specific.
(Because the more specific you are, the more terrific you become! 😉)
When you know exactly who you serve, every decision becomes easier:
- What to say
- How to dress
- Where to advertise
- Who to network with
- What problems you solve
Without clarity, you end up chasing everyone and pleasing no one.
That’s why at Brand Builders Group, we don’t just ask people to start with “why.
” We push you to start with “who.”
Once you nail that, the rest falls into place.
How to Breakthrough and Become Well-known
If you feel depleted because you’re spreading yourself thin but still struggling to stand out, your breakthrough won’t come from doing more.
It’ll come from doing less but with greater intention.
Find your uniqueness.
Commit to concentration.
Decide exactly who you serve.
And then keep showing up with consistency until the wall comes crashing down.
If you want help getting clear on your uniqueness and building a strategy to stand out, that’s exactly what we do at Brand Builders Group.
I’d love for you to schedule a Free Brand Call with our team.
This might just be the moment you stop chasing opportunities and start attracting them.
