What problem do you solve in one word?
That question might sound simple, but it’s the foundation of becoming known as the go-to, trusted source in your space.
When people recognize you as the ambassador of a specific problem, they naturally gravitate toward you.
Identifying Your One Word
When it comes to growing your business and brand, it’s not just about selling your solution.
It’s about owning the problem you help people overcome.
And if you’ve ever wondered if there’s a shortcut to finding your One Word, the answer is yes.
After working with hundreds of people through our process at Brand Builders Group, we’ve discovered a pattern:
You are most powerfully positioned to serve the person you once were.
That truth is where personal purpose and professional branding intersect.
The Heartbeat of Personal Branding
You might think (like many people) that personal branding is about vanity or chasing followers.
But here’s the reality: Personal branding is not about you.
It’s about the people your brand serves.
At Brand Builders Group, we call our clients “mission-driven messengers.”
Sure, they want to be wealthy and well-known, but not for selfish reasons.
They want to make a greater impact, find deeper fulfillment, and live with peace and joy.
Hence why we say:
A great personal brand isn’t self-centered, it’s service-centered.
Serving the Person You Once Were
So let’s jump back to the question I posed at the top.
What problem does your brand solve in one word?
If you’re wondering how to answer this question, ask yourself:
- What challenges have I conquered?
- What setbacks have I survived?
- What obstacles have I overcome?
- What tragedies have I triumphed over?
Inside those answers lies both your purpose and your personal brand.
Right now, someone out there is searching, praying, and pleading for answers to questions you already know like the back of your hand.
They need you more than you need them.
And if it scares you to put yourself out there, remember this truth: there is no fear when the mission to serve becomes clear.
Taking the Next Step
One of the things I love about building a personal brand isn’t growing my influence…it’s finding peace by living out my purpose.
I want that for you, too.
If you feel the calling to share your story, your expertise, or your message with the world, how about taking the next step to make that happen?
Request a free call with one of our Brand Builders Group strategists.
We’d love to hear your story and your passion and provide clarity on how to build a brand that truly impacts lives.
