The 3 Core Elements of Any Brand Strategy
I’m going to share with you the three fastest ways to create distinction and uniqueness for your brand.
We call these the “Three M’s.
Each of these M’s represents a different component of uniqueness.
It also represents the different components of your overall personal brand strategy.
A lot of times people think of strategy as just one component, but there are lots of sub-elements including the “3 M’s.”
If you can create distinction in each of all three, then you’ve uniquely positioned your brand.
Who Does Your Brand Serve?
The first “M” stands for market which is who you serve.
Right out of the gate, you can create distinction and uniqueness with your brand just based on who you choose to serve.
Here, at Brand Builders Group, we don’t work with companies.
If Apple or Google called and said, “Hey, will you come create a brand strategy for us,” we would have to say no.
On the other hand, if they said, “Hey, we have an executive who wants to launch a book or build a speaking career so that they can build Google’s image,” we would help them.
We only work with personalities, not companies.
So we immediately create separation and distinction from the hundreds of thousands of other companies that do branding for large companies.
Why do several of the biggest personal brands in the world work with us?
Because we are the experts in that specific field.
You’re purposely shrinking the pool where you are going to be the big fish in the small pond and creating uniqueness based on WHO you serve.
What Are You Serving Your Audiences?
The second “M” stands for model.
If the market is WHO you serve, then the business model is HOW you serve.
A lot of people don’t realize that a huge part of uniqueness and distinction and differentiation happens in the business model selection.
For example, if the majority of your competition sells courses then try to sell one-on-one training.
This applies to any industry you’re working in.
Study the competition’s business model and create one of your own.
The third “M” stands for method.
WHAT are you going to provide?
In every industry, there’s always one dominant business method.
If you’re just starting out, then copying that exact method isn’t the right step for you.
Choose a method that is totally different if you truly want to stand out in a crowded industry.
Offer your audience something they’ve never seen before.
Teach them something different.
Create unique and distinct content.
We all know that the more crowded an industry is, the harder it is to stand out.
And that’s exactly why I’m giving you these three techniques that, if you implement them correctly, will make your brand shine like never before.
Let me know what you think in the comments!
