I was so busy chasing success that I didn’t have time to be peaceful.
Sound familiar?
We push ourselves to achieve, to earn, to build influence, thinking that somewhere on the other side of it all, peace will be waiting.
But after working with some of the biggest influencers and business leaders in the world through Brand Builders Group, I’ve realized something crucial: success alone will never fill that hole in your heart.
We chase money.
We chase followers.
We chase recognition.
But what we really want is peace.
We want to know that what we’re doing matters.
That our teams are strong.
That we don’t have to do everything ourselves.
That our work is meaningful.
But let’s be honest—there’s always conflict, turnover, unexpected crises, and stress.
Success doesn’t remove those things.
If anything, it often amplifies them.
I used to believe that success was the path to peace.
But I was wrong.
The Real Path to Peace
After years of studying leadership and working alongside incredible mentors like John Maxwell, I’ve learned that the real path to peace isn’t success.
It’s service.
Peace, joy, fulfillment—all the things we’re really searching for—are found in serving others.
Success isn’t bad, but when we chase it for the wrong reasons, we become self-centered without even realizing it.
I know I did.
I was ambitious, self-motivated, and driven.
But in the process I became self-focused.
And that self-centeredness was holding me back—not just in my personal life, but as a leader.
The Difference Between Self-Centered and Service-Centered Leaders
I created a checklist to keep myself in check.
It’s a simple guide to remind me of the difference between self-centered leaders and service-centered leaders:
- Self-centered leaders try to be right. Service-centered leaders try to do right.
- Self-centered leaders blame and deflect. Service-centered leaders own and resolve.
- Self-centered leaders focus on respect. Service-centered leaders focus on results.
- Self-centered leaders take credit. Service-centered leaders share credit.
When I saw this contrast, I realized that my old way of thinking had been wired into my brain.
And just like any bad habit, it needed to be rewired.
When You Serve, You’re Always Winning
For so long I pursued achievement.
And achievement is great!
But achievement comes with wins and losses.
It’s a rollercoaster.
Service, on the other hand, is only wins.
When you focus on serving others (your team, your clients, your audience) you never lose.
Because no matter what, you’re making an impact.
And that’s what real leadership is about.
From Profit Maximization to Impact Maximization
Too often, businesses are built around profit maximization.
But here’s the truth: you can have all the profit in the world and still feel completely overwhelmed and stressed.
In fact, sometimes making more money actually creates more stress.
But when you build your business around impact maximization, everything changes.
If your goal is to make a difference, you always win.
You create a business that’s built to serve, and in return, it serves you.
That’s how you build a company with lasting success—one that doesn’t just generate revenue, but creates real fulfillment.
This is what we focus on at Brand Builders Group.
We help leaders, entrepreneurs, and influencers build businesses that truly make an impact.
If you’re looking for a way to turn your success into something more meaningful, something sustainable, let’s talk.
Because peace is the new profit.
And it’s only found through service.
