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Welcome to Rory Vaden’s personal blog about the psychology of Influence

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Over the years, we’ve helped hundreds of personal brands turn average sales pages into conversion machines. A huge part of this work centers around bonuses,

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Sales is about psychology. And one of the most common mistakes I see salespeople making (yes, even the seasoned pros) is so simple that fixing

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Cold calling can feel like stepping onto a battlefield with nothing but a smile and a script. But after knocking on over 20,000 doors in

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Selling high-ticket? Here’s what you need to know.   There’s no such thing as expensive or inexpensive. People don’t buy based on what something costs, they

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You might not know this about me, but before I built Brand Builders Group, I started an 8-figure sales training company and spent over a

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A major misconception about making money is thinking people will pay you big bucks for access to information.  They won’t.   The internet is overflowing with

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If you’ve got a passion and an audience (of any size), there are exactly five ways to turn that audience into income. That’s it. No

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I became a New York Times bestselling author at age 29, have written two traditionally published books and two self-published books, and my first hybrid-published

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Sitting here in the Bahamas, celebrating my wife and I’s 14-year “date-iversary,” I’ve been struck by a powerful lesson in the difference between good service

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“How do I get people to buy my offer?” When you’re starting your business, it’s overwhelming to know where and how to get your first

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