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Welcome to Rory Vaden’s personal blog about the psychology of Influence

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When it comes to sharing your price, the number itself almost doesn’t matter. What matters is what that number is compared to. Today I want

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Most people build (or try to build) their personal brands backward.  They start by chasing traffic: posting on social, starting a podcast, growing their coveted

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Sales is not about pushing. If done correctly, it’s about serving. And most people get that completely backwards.  For years I’ve watched business owners shy

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When I talk about a “revenue engine,” what I really mean is a relationship engine.  The term “revenue engine” grabs attention because it sounds like

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Over the years, we’ve helped hundreds of personal brands turn average sales pages into conversion machines. A huge part of this work centers around bonuses,

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Sales is about psychology. And one of the most common mistakes I see salespeople making (yes, even the seasoned pros) is so simple that fixing

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Cold calling can feel like stepping onto a battlefield with nothing but a smile and a script. But after knocking on over 20,000 doors in

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Selling high-ticket? Here’s what you need to know.   There’s no such thing as expensive or inexpensive. People don’t buy based on what something costs, they

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You might not know this about me, but before I built Brand Builders Group, I started an 8-figure sales training company and spent over a

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A major misconception about making money is thinking people will pay you big bucks for access to information.  They won’t.   The internet is overflowing with

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