So many people freeze up when it comes to selling.
The thought of “asking for the order” legit terrifies them.
But sales isn’t about pressuring people into something they don’t want.
It’s about helping them make a decision that’s best for them.
In fact, guiding someone to a clear decision is one of the greatest services you can provide.
And how do you, as the salesperson, guide your prospect to a decision they feel good about?
It all comes down to five questions.
These questions work in any industry, with any product, at any price point.
Use them in this exact sequence and you’ll be amazed at how naturally they move people toward a decision.
5 Questions to Close Any Sale
Question 1: The Open-Minded Question
This one happens early in the conversation.
All you ask is:
“If I could show you something that would help you [solve their problem], would you be open-minded to learning about it and potentially moving forward?”
It’s not a commitment.
It’s simply an agreement to be open.
That small step sets the stage for everything else.
Question 2: The Favorite Part Question
Toward the end of your presentation, ask:
“What’s your favorite part of what you’ve seen so far?”
This is gold.
If they’re leaning toward a yes, they’ll start selling themselves right here.
If they’re not, you’ll hear it in their answer.
Either way, you gain powerful insight into where they stand.
Question 3: The Alternative Question
Now give them a choice between two options.
For example:
“If you were going to move forward, would you choose Option A or Option B?”
It’s not about “if” anymore, it’s about “how.”
You can soften it with phrases like, “If you were going to…” or intensify it with something like, “It sounds like what you really want is ____, so should we go with Option A or Option B?”
Question 4: The Inverse Question
This is my favorite close.
It flips the dynamic:
“At this point, is there any reason why you wouldn’t want to move forward?”
If they say “no,” they’ve actually just agreed to the sale.
It’s casual, simple, and powerful.
Question 5: The Leading Question
Finally, you bring it home with a leading question in the form of a statement that ends with a small nudge:
“If I’m reading you right, it sounds like this is a good idea. Why don’t we go ahead and sign you up for Option A? Is that okay?”
Or:
“Don’t you think it makes sense that we just move forward with this today?”
By this point they’ve basically already said yes.
You’re just locking it in.
The Sales Flow That Works
Notice how these questions progress.
They start very light and non-committal, and by the end, you’ve naturally guided someone to make a clear choice.
It doesn’t feel pushy.
It feels helpful…because it is.
You might not know this about me, but I started an 8-figure sales training company in my first entrepreneurial venture and I’ve trained salespeople for over a decade.
If you put these five questions into practice, you will close more sales.
Period.
So give them a try in your next sales call.
And if you want more strategies like this (not just for sales, but for building influence and creating revenue from your personal brand) our team at Brand Builders Group can help.
We’ve worked with entrepreneurs, thought leaders, and business owners across industries to help them grow their brands and their bottom line.
You can request a free brand strategy call with our team here.
