When you first hear the words “wealthy” and “well-known,” it probably makes you think of money, fame, influence, power…all the external stuff the world tells us we need.
But for me and my wife AJ, our book Wealthy & Well-Known isn’t about that.
It’s a little bait-and-switch, on purpose and for a purpose.
The Truth Behind the Title
For most of my life, I believed wealth was about having money.
Later, I thought it was about having time and freedom to spend your days as you choose.
But today, I’ve realized wealth is actually about something far more valuable: peace.
Peace is the new profit.
And that peace doesn’t come from the number of zeros in your bank account or the number of followers you have.
It comes from something greater.
Real Wealth: The Power of Peace
Growing up, my curiosity about money came from living with a single mom who worked hard but always seemed short on cash.
I wondered: Why do some have so much while others have so little?
As I grew up, my understanding of wealth changed.
I began to believe that time freedom was the true currency.
But even that’s not quite right.
Now I know that true wealth is peace.
And here’s the real secret: peace isn’t something you buy or build.
It’s a gift.
It’s given freely by God.
You don’t have to wait until you’re rich, famous, or successful to have peace.
You can experience it right now, no matter where you are.
And even if you’re unsure where you stand spiritually, there’s peace to be found in serving others, living with purpose, and believing your pain has meaning.
That’s what we try to help people realize at Brand Builders Group.
It’s not just about building your platform, it’s about building a life that actually means something.
(If you want to explore this more, schedule a free brand call with us and we can chat about how your personal story can meaningfully impact the lives of others.)
You’re Already Known
Our world is obsessed with visibility.
Followers, likes, shares, downloads, lists, cars, clothes, the right zip code.
We look outward for validation.
But what if the truth is...you’re already known?
Right now, in this moment, you are fully known, fully loved, and deeply valued.
Not because of your platform, but because you were made for a purpose.
As messy, chaotic, or unfinished as you feel, you are seen.
You were created for this time.
For a reason.
For a person.
For people.
And all that hustle to become “well known” in the world’s eyes?
It’s not what makes you valuable.
You already are.
Your Pain Prepares You for Your Purpose
Here’s something else I’ve come to believe: your pain is never wasted.
Every hardship you face is preparing you for the purpose you were meant to fulfill.
You may not understand it now (we rarely do in the middle of it), but your challenges are shaping you for something bigger.
So whatever you’re going through, it’s not happening to you.
It’s happening for you.
And more importantly, it’s happening for others who will need your story, your courage, and your wisdom down the road.
That’s why building a personal brand isn’t selfish.
It’s service.
It’s about using what you’ve learned to make life better for someone else.
If you feel called to share your story in the service of others, book a free brand call with us at Brand Builders Group.
Your message matters.
