I grew up in a household without a lot of money.
I remember as a kid wanting things that other kids had in school and always getting that speech from my mom…we were just “different from the other families.”
We couldn’t afford those things.
While we always had a lot of love, it made me wonder: Why is it that some people have a lot of money and some people don’t?
Wealthy People Make 3 Key Investments
After years of observation and building multiple 8-figure businesses, I’ve identified three key investments wealthy people consistently make that others typically avoid.
Let’s take them one by one.
Investment #1: Education (The Ultimate Wealth Accelerator)
Wealthy people see education as a shortcut, not an expense.
They actively pay for knowledge that speeds up their progress, whether through books, coaching, courses, or conferences.
Interestingly, the wealthiest people are often sitting in the front row at events.
Why?
Because education compresses time.
It shortens the learning curve and accelerates revenue by helping you avoid costly mistakes and inefficiencies.
Ask yourself: Are you investing in your own education at a level that reflects the outcomes you want?
Investment #2 Employees (The Secret to Wealth Multiplication)
The second way wealthy people invest their money is by hiring great people.
They understand that scaling a business (or any meaningful endeavor, really) requires more than their own effort.
Every dollar spent on hiring the right team members pays dividends in time, capacity, and growth.
Instead of paying themselves first, successful entrepreneurs prioritize spending on their team.
They look for talented people who can take tasks off their plate, freeing them up to focus on higher-value work.
This investment in people becomes a profit driver because more team capacity leads to more output, more opportunities seized, and ultimately, more revenue.
If you’re holding off on hiring because it feels risky, consider that staying solo might be the bigger risk.
Investment #3: Experiences (The True Return on Wealth)
Possessions are cool, but experiences are better.
And wealthy people know that.
They know that memories, relationships, and moments of joy create deeper satisfaction than material things ever could.
Rather than hoarding wealth for “someday,” they use money as a tool to enhance life now (e.g. with travel, family adventures, or meaningful projects).
This mindset shifts spending from consumption to creation.
Each Investment Reinforces the Next
The more you learn, the better people you attract.
The stronger your team, the more resources you gain to create memorable experiences.
And the cycle repeats.
You keep learning, keep attracting good people, and keep making memories.
Because You Read This Far…
You know that wealth isn’t just about how much you make.
It’s about where you choose to invest.
If you’re serious about growing, learning, and building your team, here’s something to help: Brand Builders Group is offering a free personal brand strategy call where we’ll walk you through how to clarify your message, stand out in your space, and create a roadmap to grow your influence and income.
It’s a simple way to get expert insight on what’s working (and what’s next) for your brand.
