There are a few truths about success that we don’t hear enough about.
They’re not glamorous.
They don’t sell well on Instagram.
But they are what separates the people who make it from the ones who give up too soon.
The 3 most gritty truths I want to highlight today are:
- Crushing it where you are
- Banking trust before transactions
- Building a brutal threshold for adversity
Let’s take them one by one and see how much you resonate with them.
1. Crush It Where You’re At
It’s become trendy to talk about leaving your 9-5, starting your side hustle, chasing your dreams, or manifesting your vision board.
And hey, I’m all for vision!
But I think we’ve lost sight of something crucial: the best way to prepare for the next big thing is to be excellent at the thing you’re doing right now.
So many people fall for the lie that once circumstances change (e.g. once it’s your business, your schedule, or your dream job) then you’ll be willing to make the sacrifices success requires.
But if you’re not doing it now, you likely won’t do it later either.
Excellence is not situational.
It’s not reserved for dream scenarios or perfect conditions.
It’s a character trait.
Winners win because they commit to winning no matter where they are or what they’re doing.
Whether you love your job or you’re just grinding through it, do it with excellence.
That habit of winning is how you make the leap from one mountain top to the next instead of having to start from the bottom every time you pivot.
Success isn’t just about your skills, it’s about your standards.
Show up.
Deliver excellence.
Crush it where you’re at.
2. Trust Must Take Place Before There’s a Transaction
Want to know the real reason some people sell out their courses, hit bestseller lists, or grow audiences overnight?
It’s not just because they used a great launch strategy or had a killer marketing plan.
It’s because they had years of trust built up with their audience before they ever asked for anything in return.
We saw this firsthand with clients like Ed Mylett, Amy Porterfield, and Lewis Howes.
Yes, we helped them launch.
Yes, we brought strategy and relationships to the table.
But what made the biggest difference?
The trust they’d already deposited into their audiences over time.
That’s why at Brand Builders Group, our entire content marketing strategy is simple: Teach everything you know for free, in small bite-sized chunks, in random order.
(We call this “automating trust.”)
Because here’s the truth: people don’t pay for information, they pay for application.
And they don’t buy from strangers.
They buy from people they trust.
So if your last launch didn’t go how you hoped, it doesn’t mean you failed.
It likely just means you’re early.
Keep showing up.
Keep adding value.
Keep giving.
Build the trust first and the sales will follow.
(And if you’re wondering how to do this for your own brand, let’s talk.
We’ve helped 13 clients hit major bestseller lists…but not because of secrets.
Because of systems that build trust.)
3. Success Belongs to the Ones Who Keep Coming Back
Let me say this as clearly as I can: most of success is just not quitting.
That’s it.
We glamorize entrepreneurship, but here’s what it really takes: You have to be willing to get kicked in the face (daily) and keep showing up.
This game will test you.
You’ll lose money.
People will ghost you.
Vendors will disappear.
Clients will back out.
Life will punch you in the gut.
You’ll have personal chaos happening while you’re trying to build something meaningful.
And guess what?
That is the job.
It’s not just about building systems or mastering marketing or being amazing at sales.
All of that helps, but none of it matters if you don’t stay in the game long enough to let those things work.
Success isn’t just about strategy, it’s about stamina.
So if you’re in the thick of it right now, if it feels like everything is going wrong, you’re not off track.
You’re on it.
This is what it looks like to build something that matters.
The Call on Your Life Is Bigger Than the Pain You’ll Face
If you’re still reading this, I believe something about you.
I believe you’re called to something big.
I believe your purpose is so significant that it will outweigh the pain it takes to get there.
I believe that your future success will be worth every single moment of discouragement, doubt, and delay.
So wherever you are in your journey, whether you’re launching something new, struggling to gain traction, or wondering if it’s all worth it, remember these three things:
- Crush it where you’re at.
- Bank trust before you ask for the sale.
- Build the resilience to keep showing up.
And if you’re ready to take your personal brand, message, and impact to the next level—we’re here for you. You can schedule a free strategy call with our team to see how we can help you grow your revenue, reach, and reputation.
Because you do have what it takes.
And you’re not in this alone.
