Selling Information Won’t Make You Rich, But This Will #128

A major misconception about making money is thinking people will pay you big bucks for access to information. 

They won’t.  

The internet is overflowing with free content, courses, and tutorials.

What people do pay for is application—someone who can take that information and help them implement it into their business or life. 

And that’s where your opportunity is. 

People Don’t Pay for Information—They Pay for Application 

If you want to make money, don’t focus on selling information alone.

Focus on providing transformation.

People will invest decent money into someone who can help them take action and get results. 

The Simplest Way to $10,000 a Month 

A lot of people get stuck thinking they need a massive audience to make serious income.

But let’s break this down. 

If your goal is to make $10,000 a month, you might think, Well, I need 10,000 people to each pay me $1.

That sounds simple, but in reality?

That’s tough.

Getting 10,000 people to buy anything is no small feat. 

But what if you could get 10 people to each pay you $1,000? 

That’s a totally different game.

Suddenly, you don’t need millions of followers.

You don’t need a massive email list.

You don’t need to go viral. 

You just need 10 people

So the question becomes: What skill do I have?

What knowledge or expertise could I use to radically change the lives of just 10 people?

Because if you can help them in a way that’s truly valuable, they will pay you. 

And by the way, this is the FASTEST path to cash because you’re delivering a high level of value to a small number of the right people. 

Why Moms Have an Unfair Playing Field—And How to Win Anyway 

Now, I need to take a moment and acknowledge something.

If you’re a mom, the challenge is even greater.

Running a family is running a business.

Period. 

You’re managing schedules, making decisions, handling emergencies, and keeping everything together.

And for many moms, you’re also working a job or building a business on the side.

That means your time is extremely limited. 

From my experience—both personally and working with clients at Brand Builders Group—I see this all the time.

About 60% of the clients we work with are women, and many of them are moms.

And what I’ve noticed is that it’s just harder for them because their time is more constrained.  

When my kids (who are five and seven) need something, they want mom.

When they’re hurt, they want mom.

When they’re sick, they want mom.

No matter how much I try to be present as a dad, the reality is, moms carry a different kind of weight. 

So if you’re a mom building a business, the question isn’t just How do I make money?

It’s How do I make money in the most efficient way possible? 

Because your time, energy, and focus are precious.

You don’t have time to waste on low-value tasks.

You need to be strategic and deliberate in how you build your business. 

And that’s why this model, focusing on serving 10 high-value clients instead of trying to reach thousands, is so powerful. 

What’s Your Fastest Path to Cash? 

So here’s the challenge for you: 

  1. Identify a skill or expertise you already have that could radically help 10 people. 
  1. Package that skill into a high-value offer—e.g. coaching, consulting, a service, or a done-for-you solution. 
  1. Focus on finding just 10 people who need what you offer. 

That’s it.

You don’t need millions of followers.

You don’t need to be famous.

You just need to solve a real problem for 10 people who are willing to pay for results. 

If you’re serious about making this happen and need help figuring out your niche, packaging your expertise, or creating a clear brand strategy, let’s talk.

At Brand Builders Group, we help experts, entrepreneurs, and business owners build profitable personal brands that create real impact. 

As I referenced above, making money isn’t just about having the right information.

It’s about knowing how to apply it.

And that’s where the magic happens.

Schedule a free brand strategy call with my team and we can help you apply this information to your (soon-to-be?!) business.  

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