I want to share some valuable insights on becoming a bestselling author.
At Brand Builders Group, we’ve had the privilege of helping 14 of our clients achieve the incredible milestone of becoming New York Times or Wall Street Journal bestselling authors.
And let me tell you, we’ve learned a lot about selling books along the way.
The Power of Selling Books
Now, here’s the thing—I want to let you in on a little secret.
Becoming a bestselling author is not just about writing a well-crafted book.
It’s about selling books.
Sure, writing is important, and a brilliantly written book can definitely make an impact.
But the truth is, hitting those bestseller lists requires a strong sales strategy.
We’ve seen it time and time again.
When I co-hosted a mastermind of bestselling authors, we discussed the importance of selling books and how it falls on you—the author, the messenger—to make it happen.
The Bestseller Launch Plan
At Brand Builders Group, we’ve developed a curriculum that includes 14 classes aimed at helping personal brands achieve their goals.
One of our most popular classes is the Bestseller Launch Plan.
Through this program, we’ve seen 14 clients reach the pinnacle of becoming bestselling authors.
From household names like Lewis Howes, Amy Porterfield, Ed Mylett, Eric Thomas, Tom and Lisa Bilyeu, and even lesser known everyday people, our strategies have worked wonders for them.
The big epiphany that authors need to have is this: to become a bestselling author, you have to sell well.
The First Week Phenomenon
Now, let’s talk about the first week of a book launch.
It’s a fascinating phenomenon.
We’ve analyzed the data and discovered that a whopping 98% of books that hit the New York Times bestseller list on the advice how-to category do so in the first week.
It’s not because people have read the book already—it’s all about the pre-sales.
We’ve developed legitimate and ethical strategies to generate excitement and pre-orders, making that first week count.
It’s a crucial aspect of our Bestseller Launch Plan, and it dispels the myth that hitting the bestseller list is solely about writing a great book.
The Role of Social Media and PR
You might be wondering about the role of social media and PR in selling books.
Well, here’s the truth: while they have their place, they are not the ultimate game-changers.
In fact, social media and PR rank quite low on the list of effective strategies.
It’s an interesting shift we’ve observed, where publishers are now referring authors to us because of our proven system.
Sure, social media and PR shouldn’t be ignored—they still play a part—but their impact on book sales is relatively minor.
We’ve found that offline mechanisms, building relationships, and live events have a far greater impact.
Bestseller Lists vs. Impact
Now, let’s talk about bestseller lists.
They certainly hold significance within the industry.
Being a bestselling author can lead to higher speaking fees, invitations to exclusive groups, and more opportunities.
But here’s the thing—the average reader doesn’t really care about bestseller lists.
To them, what matters most is how your book can help and serve them.
In our extensive research study, Trends in Personal Branding, we discovered that the general public doesn’t differentiate between self-published, traditionally published, Wall Street Journal bestselling, or New York Times bestselling books.
What truly matters is the value and transformation your book offers.
The Ultimate Goal? Changing Lives.
While hitting the bestseller lists is an impressive achievement, it’s important to remember that the true purpose of writing a book goes beyond rankings and sales numbers.
As an author, your words have the power to change lives.
Even if you don’t hit the coveted bestseller list, the impact you can make on your readers is immeasurable.
Your book has the potential to inspire, educate, and transform the lives of those who read it.
That being said, if you have a burning desire to become a bestselling author and maximize your reach, our Bestseller Launch Plan can significantly increase your chances of success.
With our strategies and expertise, we’ve helped numerous authors achieve remarkable results.
We understand the complexities of book launches and have developed a comprehensive plan that will guide you through the process.
So, if you’re ready to take your author career to new heights and increase your chances of becoming a bestselling author, I encourage you to sign up for a Free Brand Call with us.
During this call, we’ll explore your specific goals and discuss how our Bestseller Launch Plan can help you reach them.
Sign up for a Free Brand Call and let’s start your journey towards becoming a bestselling author who truly changes lives!
