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What You Need to Know Before You Write a Book

What You Need to Know Before You Write a Book

Many people want to write a book.

I think it’s great.

Books are a fabulous way to document your philosophies, share your beliefs and experience, build credibility around your expertise, and drive leads for your business.

But there is one important realization that virtually all first-time authors completely overlook.

Before you write a book, you need to build an audience.

Before you create the book, you need to create the audience that is going to buy it from you.

Before you think about what your book is going to say, you should first think about how you’re going to sell it.

Every author loves to write but very few know how to sell.

And this creates a conflict because…

Writers write.

Editors edit.

Publishers publish.

Distributors distribute.

Retailers retail.

But no one actually ever SELLS the book!

And what good is all of the work of creating a book if it never gets sold and never gets into the hands of those it was intended for?

Which is a good reminder of why Robert Kyosaki said “Remember, it’s not called New York Times best writing author; it’s New York Times best SELLING author.”

And in order to sell it, you have to have someone to sell it to.

You have to build the audience for it.

You have to build a sales plan for it.

You have to do the work that most people aren’t willing to do.

You have to “Take the Stairs.”

So, before you start daydreaming of all the pearls of wisdom you’d include in your life’s work, spend some time thinking about how you would sell it.

Pretend for a moment that the book is done and you’re holding the first copy in your hands. Then what would you do?

Who would you tell about it?

How would you tell them?

What would you do to compel them to buy it from you?

If you don’t know how to sell, or are afraid to, then you might consider getting a sales coach.

If you have a book and you don’t know how to market it then you might like this free 1 hr training on doing book launches.

But if you’re an aspiring author, build an audience first.

Develop fans and followers first.

Construct a platform first.

Create a sales plan first.

And then once you have it, write the best book ever that captures everything you believe in and go out and sell it like crazy!

Playing Big, Being Scrappy, and How I became a New York Times bestselling Author with Terri Sjodin – Episode 160 of The Action Catalyst Podcast


TERRI L. SJODIN is the author of Scrappy and Small Message, Big Impact. She is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 companies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.

Show Highlights:

  • Scrappy and grit live on the same continuum. Nothing irritates the persistence person more than scrappy person finding a workaround.   @terrisjodin
  • You have to get access into the door to make things happen.  @terrisjodin
  • Execute scrappy effort before something can happen. @terrisjodin
  • Keep it classy and scrappy. @terrisjodin
  • Ordinary people that are rethinking the process. @terrisjodin
  • The effort will get you in the door but not going to get you the deal, you still have to do the work. @terrisjodin
  • A little bit of irritation creates the drive to action. @terrisjodin
  • Getting scrappy is a choice to play big in a way that fits you. @terrisjodin
  • What can I do that will have a really big impression each day?  @terrisjodin
  • Everyone has a scrappy spirit within them. @terrisjodin
  • Scrappy people don’t just try once. @terrisjodin
  • “Fail at what you don’t want so might as well take chance on what you love.” – Jim Carrey
  • 3 Things can result from a scrappy play:
    1.  It works
    2. Nothing happens
    3. Not received well
  • You don’t have to score on every play, just advance the ball. @terrisjodin
  • Rory shares his Scrappy moment that lead to becoming a New York Times bestselling author!
  • If you are willing to have the discipline than why not you? @rory_vaden
  • Once you get to the point of no longer waiting and wanting someone to save you everything changes. @rory_vaden
  • You are in charge of your life – You are responsible for your results. @rory_vaden
  • Find your dream and get scrappy. @rory_vaden

Visit to pre-order your copy of SCRAPPY today!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!