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Facing Entrepreneurial Fears with Christy Wright – Episode 188 of The Action Catalyst Podcast

entrepreneurial

Christy Wright, both entertaining and inspiring, presents messages that educate and give hope to audiences nationwide. As the creator of Business Boutique and through her podcast and sellout live events, Wright has equipped thousands of women to successfully run and grow a business so they can make money doing what they love. Wright is a Certified Business Coach and Ramsey Personality. Since joining Ramsey Solutions in 2009, she has spoken to audiences across the country at women’s conferences, national business conferences and Fortune 500 companies. Her new book, Business Boutique, releases April 2017.

Show Highlights: 

  • When people know what selling really is, they can sell with confidence. @ChristyBWright
  • When you’re meeting people’s needs and solving their problems, the sale is natural. @ChristyBWright
  • Many people don’t have sales simply because they aren’t asking. @ChristyBWright
  • It’s easy for us to look in the rearview mirror of our life instead of through the windshield. @ChristyBWright
  • The best way to shift guilt is to focus on wherever you are at the moment. @ChristyBWright
  • My mom didn’t teach me persistence, she lived it. @ChristyBWright
  • More is taught than caught. @DaveRamsey
  • You’re not harming your kids by working hard, you’re helping them. @ChristyBWright
  • The number one thing that will hold you back is fear. @ChristyBWright
  • Fear isn’t a sign you’re doing something bad, it’s a sign you’re doing something bold. @ChristyBWright
  • The antidote to fear is action. @ChristyBWright
  • You always take the next affordable step. @TheSharkDaymond

Let Christy know you were listing by tweeting her at: @ChristyBWright.

Connect with her online at christywright.com or facebook.com/OfficialChristyWright.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Don’t just work hard. Do the hard work.

work

Working hard is not the key to success; it’s merely the price of admission. 

Hard work alone isn’t enough to bring you everything you want. 

Because if you’re working hard at the wrong things then they won’t take you to where you want to go. 

You have to work hard at the right things if you want to achieve your desired destination. 

Which introduces a second element to the equation. 

Because not only do you have to work hard, you also have to work hard at the right things. 

So what are the right things?

 Actually it’s usually pretty simple to identify them. 

Typically the right things, the best things, the most significant things you can do to achieve your goal are often the things you know need to be done but you most don’t want to do. 

They are the things that nobody likes to do. 

If you’re trying to build muscle, it means doing pull ups or leg day. 

If you’re trying to lose weight, it means cutting your alcohol, carbs, or sugar intake. 

If you’re in sales, it is prospecting. 

If you’re trying to get out of debt, it’s making and following a budget.  

In other words, it’s not enough to just work hard.  

You have to do the hard work. 

You have to do the things you don’t want to do. 

You have to do the things that other people aren’t willing to do. 

You have to do the things that you know are good for you, but they are hard. 

You don’t do them because the goal is to make life as hard as possible. 

Quite the contrary, you do them because they ultimately make life easier.

But that path is predicated on the unpopular truth that the shortest most guaranteed path to a more productive life is to do the hardest parts of things as soon as possible!

You don’t just work hard. You do the hard work. 

And if you that… 

If you work hard…

And you also do the hard work…

Then you will start to find that eventually things get easier and easier. 

The Myth of the “Lifestyle Entrepreneur”

entspannter-geschftsmann-sitzt-im-bro-mit-fen-auf-dem-schreibtisch-54936109

There is a false dream being overly sold today. 

It’s is the facade of The Lifestyle Entrepreneur. 

It typically includes messages like work from anywhere, set your own schedule, be your own boss, drive a Bentley, and make passive income without doing anything. 

It’s a damaging dream because it’s a lie. 

My problem is not with the promotion of all the things you can have, such as some of those listed above. 

All of those things can become true…eventually. And there are lots of different types of pay for performance business models that can yield them over time. 

My problem isn’t with the dream they are selling, my problem is the dishonesty about what it takes to get there. 

Because the reality is that anyone who has built a successful business has worked their freaking butt off with really long hours, for a really long time. 

They have sacrificed and saved, they have hustled and worked, and they have been beaten down over and over and over again long before they ever had any of those things. 

Real achievers have tried and failed. They started over and got slammed. They kept at it when it never looked like they would make it. But they stayed committed, they fought, they bounced back and went through piles and piles of muck and mounds of setbacks. 

They’ve had a thousand opportunities to embrace any number of justifiable excuses that would have been accepted by any other reasonable person – yet they turned their back on those “outs.”

Every “Lifestyle Entrepreneur” I know that has actually made it is someone who has worked relentlessly to get where they are and they make no mistake about what it’s taken to get there.  

The people who have successfully built businesses are easy to spot because they are the ones who are talking about the truth. 

They are talking about how hard you have to work to get there. They are talking about all of the rejection you have to endure. They are talking about how many times they failed. 

Successful people have unmistakably learned that you do what you have to do until you’ve earned the right do what you want to do. 

So while they may have some shiny toys, big brands, and large followings, they would never promote how easy it is to get there because they know full well that it’s a lie. 

Robert Herjavec from the Shark Tank said it pretty well when he said, “If you are under the illusion that you can start a business and run it at your life’s schedule, you are mistaken. The business is like a starving puppy-when it needs to eat, then it needs to eat regardless of what you have going on personally.”

Gary Vaynerchuk also captured it nicely when he dropped this truth bomb, “people leave companies to start their own business thinking that it will somehow be easier. They are badly mistaken. What they will quickly realize is that if you thought your old boss was bad, in order for your own business to succeed, your new boss had better be a slave driver.”

So if you’re allowing yourself to be convinced that there is some easy path that you’ve missed out on – don’t be. 

If you’re scrolling through social media looking at the manicured versions of other people’s lives thinking they’ve figured out something that you haven’t – quit that. 

If you’re selling yourself that if you’re being asked to work hard you’re in the wrong business – stop it. 

Because chances are that if you’re doing anything that is hard, then it probably also has integrated into it a path to many of the great things you want. 

But it won’t come easy. 

And it won’t come fast. 

And it sure isn’t going to come from jaunting gleefully around the world working only 20 hours a week. 

Quit buying into the lies. 

Quit allowing yourself to be deceived. 

And instead, put your head down and go back to work. 

When you get tired, suck it up and go back to work. 

Then, when you’re ready to quit, go back to work. 

After you’re sure you can’t take anymore go back to work. 

Once you’re completely empty, keep going back to work. 

And one day, after you’ve done that, in one direction, for a really long time, you’ll look up and realize that the “Lifestyle” you thought you missed out on became your actual reality.  

Enjoying it isn’t a requirement of doing it

Woman using laptop computer

There’s going to be days that you don’t love it.

There’s going to be days that you don’t want to do it.

There’s going to be days when you feel annoyed and pestered by the monotony of just keeping up with the endless routine of things that need to be done.

That’s fine.

You still need to do it.

Because enjoying it is not a requirement of doing it.

There is no promise in this life that you’re supposed to enjoy every part of pursuing your goals.

There is no guarantee that you won’t have tough days.

And honestly, enjoying something isn’t a necessity for being successful at it.

Doing it, is what has everything to do with being successful.

The 2 concepts are independent of one another.

It’s great if you can enjoy your job, your career, your profession, or the path it takes to achieve your goals.

It’s great if you can enjoy your work but you don’t have to enjoy it to do it.

You can just do it.

That’s what the greats do.

They know there will be good days, great days, and tough days.

But they know that regardless of what type of day it is, the work needs to get done.

Because the greats know that if you find a way to do the work consistently day in and day out, then over time it gets easier and you’re going to win more often.

And when that happens you’ll look back and realize that actually you enjoyed it just fine.

The Unpopular Problem with Pursuing Passion

DOn't wish for it

There is a lot of fluff going around about pursuing your passion, following your purpose, and chasing your dream. But that’s not really how it works.

Passion is great but it’s not always what you get to start with.

Purpose is a luxury; not a necessity.

And I’m all for chasing your dream, but there is something you need to know first.

The cold and hard truth of any successful person is this: you do what you have to do until you can do what you want to do.

You have passions? Great! Maybe some of them will intersect on your journey.

You have a purpose? Awesome! Hopefully what you’re doing now is fulfilling.

But the bottom line is that you don’t get the privilege of doing what you want to do until you’ve made the sacrifice of doing what you have to do.

I want you to be happy.

I want you to follow your passion.

I want you to live your dream.

And the shortest, most guaranteed path to get there is to put in the work, fight the battle, make the sacrifices and do whatever you have to do in order to earn the right to do what you want to do.

I’m not saying you can’t do something you’re passionate about right from the get-go and make it work.

You certainly can.

But I promise you that this is no passion, no purpose and no dream that will be achieved that will come without discipline, and persistence and dedication. But no one ever wants to talk about that.

It’s nice that we all post inspiring pictures with pithy quotes about living your passion.

Cute.

But don’t fool yourself into thinking that going down that path will somehow make your life easier.

You still have to struggle. You still have to work. You still have to do a whole bunch of things that you don’t want to do so that someday you get the blessing of doing what you want to do.

I know it’s not fun or popular or warm and fuzzy.

But that doesn’t mean it’s not the truth.

Work Double-Time Part Time for Full-Time Free Time

The “Take the Stairs” philosophy is not about making life as hard as possible; it’s about making life as easy as possible. But that is based on the belief that the fastest way to get there is by doing the hardest parts of things as soon as possible.

And if you’ve read the “Take the Stairs” book then you know that one of the philosophies we promote at Southwestern Consulting is to “work double-time part time for full time free time”.

For the next 2 weeks I will be in Fiji and Australia. So, I’m taking time off from writing new blogs but am going to share with you 10 of my favorite blogs/videos that we didn’t do a good job of sharing the first time around, starting with this one: