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Are you going to get passed by?


It’s hard to notice because we’re living right through it, but a monumental shift has occurred that has changed business forever.


Before you say “Well duh Rory,” stick with me for a minute.

Yes it’s obvious that we all realize that technology has become a big part of how we live and work, but I think our thinking about technology is still lagging behind technology itself.

You see, most of us think of technology as “a part” of our lives.

In other words we think of it as something we do.

But more and more technology is not something we do; it’s everything we do.

It’s not a part of our lives; it’s every part of our lives.

In thinking about it like the human body, technology isn’t just a hand, a foot or even a limb; it’s the central nervous system.

It’s connected to every single part of our lives.

It’s important to realize this because having this heightened understanding of the role that tech plays in our lives better enables us to operate and perform inside of the new paradigm.

For example if you’re managing millennials you have to realize that, as Cofounder of the Center for Generational Kinetics Jason Dorsey says, they’re not just tech savvy; they are “tech dependent.”

When we think of them as tech savvy, we think about it, treat it, and react to it as if it were a peccadillo, a peculiar trait, or maybe even a slight annoyance that we have with them.

But when we realize they’re actually tech dependent, we have to radically change our entire business. We have to update all of our systems, our processes, and all of our tools or else we will lose them-both as employees and as customers.

When a company thinks of itself as having an “IT department”, it manages it, funds it, and staffs it as its own operating unit – which is a terrible mistake.

Because IT is no longer a department; its your entire strategy. It is that which connects all of your departments together.

When you think of IT in that way it forces you to look at it completely differently. It serves as the cornerstone of all of your business’s processes and the essential platform of the company’s future performance.

Similarly when a person thinks of technology as just a tool that they may or may not use, they risk getting passed up by someone who is faster, sharper, and more responsive because they’re empowered by technology.

Because to an individual technology is no longer an optional tool; its now a critical competency.

Technology isn’t just a thing we use to get a job done; its becoming the very language we communicate in both business and in life.

There are probably not many days left where we can think of technology as “a piece” “a part” or “an option.”

It’s become much more pervasive than that.

It’s more ubiquitous than that.

It’s an all encompassing thread through each area of our lives and our businesses.

I’m not saying I like it, or I want it to be that way anymore than you do.

I’m just saying that if we want to have a chance to compete in the future, we probably need to start thinking about it all differently.

Lest we get passed on by.

David Avrin: Visibility Marketing – Episode 154 of The Action Catalyst Podcast

visibility marketing


David Avrin, The Visibility Coach, is one of the most in-demand Business Marketing/Branding Keynote Speakers in the world today. With a surprisingly irreverent and entertaining style, David delivers a profoundly insightful and hard-hitting message to business audience across North America and around the world.


Show Highlights:

  • The new reality in the marketplace is that everybody’s good. @DavidAvrin
  • You have to make a compelling case that you’re a better choice than the other good choices. @DavidAvrin
  • Most of our marketing connection really has to be about making that compelling case about what makes us different. @DavidArvin
  • Four most dangerous words in business – All Things Being Equal. @DavidAvrin
  • True does not equal compelling and accurate does not equal persuasive. @DavidAvrin
  • To what question is your business the answer? @DavidAvrin
  • What makes you the best choice in a sea of good choices doesn’t have to be monumental but it has to be memorable. @DavidAvrin
  • For most of us, our biggest challenge is not our competitors it’s anonymity. @DavidAvrin
  • If they don’t know who you are they can’t buy what your selling. @DavidAvrin
  • There are lots of way to do it right but only one way to do it wrong and that’s complacency. @DavidAvrin
  • If you want people to be interested, you have to be interesting. @DavidAvrin
  • Find your uniqueness and exploit it in the service of others – Larry Winget
  •  Quality is no longer a differentiator, it is simply the price of admission. @rory_vaden
  • There is no such thing as copy that is too long, only copy that is too boring. – Randy Gage

Go to for more on David and his book Visibility Marketing.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Improving Self-Discipline & How to Do Things You Don’t Want to Do – Part 1

“What do I do in those moments where I know what I should be doing but I just don’t want to do them? How do I get myself to do the things I don’t want to do?” These are some of the most common questions I get asked – specifically as it relates to working out. So I’m going to do a little mini-series over the next few days on exactly what to do in those moments.

Strategy #1 – Remind yourself that it’s the thinking that is the hard part

Whenever we are faced with a decision to make there are 2 different types of energy being expended in that decision.

The first is the one that we all think of and that is the Physical Energy required to execute that decision. For example when it comes time to go to the gym we often say to ourselves “do I feel like working out right now?” Usually the answer to that question is no.

However, what we have inferred from working with Ultra-Performers is that there is another type of energy expended in our decision making and that is Emotional Energy.

There is Emotional Energy expended in simply making the decision. In fact, the Emotional Energy of making the decision is very often much greater than the Physical Energy required to execute the decision!

For example, it’s not getting ourselves onto the treadmill once we’re at the gym that is the hard part. It’s when we’re sitting on the couch deciding, whether or not we should even go.

So strategy #1 is to remind yourself that it’s the thinking that is the hard part. The Emotional Energy of making the decision often clouds the Physical Energy that is really there. You’ll find once you get yourself to the gym that the Physical Energy will magically show up.

You might even play the game of “just get myself to the gym and then I’ll decide whether or not to workout once I’m there”. Typically you’ll find that if you can get your butt over there it’ll be easy to get your butt moving!


Procrastination tries to hold me back. Each morning it attaches itself as an anchor to my dream. It keeps me getting more of what I’ve been getting and keeps me from getting more of what I’ve been wanting.

I can handle losing because I made a mistake. I can own failure because my strategy was outperformed. I can live with myself if my execution didn’t match my planning.

But I adamantly refuse to miss out on the opportunity because I simply didn’t get in the game. I will not lose because I did not try. That’s a coward and I am not a coward.

The competitor then, is not the foe I face on the field but the heathen I battle in my head.

And so I choose to simply overpower procrastination today.

It will be back again tomorrow – but I will defeat it then too because I am not a coward.

I know that you don’t cure procrastination; you decide to defeat it everyday.

I will do it today and I’ll do it again tomorrow. Watch me.