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Strengthening Client Relationships with Amanda Johns Vaden – Episode 210 of The Action Catalyst Podcast

Amanda Johns Vaden is a Founding Partner at Southwestern Consulting ™, which is an international, multi-million dollar sales consulting organization, which focuses on creating systems to increase performance. Amanda and Southwestern Consulting work with companies such as Wells Fargo, Keller Williams, DIRECTV and AFLAC just to name a few.

Amanda is a million dollar producer, Senior Consultant, Executive Coach and Keynote Speaker with Southwestern Consulting™. She speaks throughout the country to thousands of sales professionals every year in coordination with her upcoming books Selling to the Sexes: Everything You Need to Know About Selling to the Opposite Sex and 4-Dimensional Follow Up: How to Increase Client Retention and Develop Customer Loyalty.

She is a featured speaker for the Better Business Bureau, Business Journal and Chambers of Commerce all across the country. She is also the Founder of Southwestern Speakers, which is a full service speakers bureau that works with companies to help them find and source keynote speakers for their annual meetings and events. And lastly, she is Division Manager of the Success Starts Now! Conference series in which she responsible for recruiting, hiring, training and managing their full time sales force. As part of her ‘practitioner’s’ belief she remains active as a sales manager, personal producer and content developer.

Show Highlights:

Without trust you don’t have client relationships. @amandajohnsSWC

If there isn’t trust, you aren’t getting repeat business. @amandajohnsSWC

My best prospects are my best clients. @amandajohnsSWC

I don’t want them to think they’ve signed up for something that will go 100% perfect, because I know that it’s not. @amandajohnsSWC

When it doesn’t go perfect, I don’t want to have to make excuses for why it didn’t. @amandajohnsSWC

It’s healthy for your clients to know you on a human level, not just a vendor level. @amandajohnsSWC

It’s not lay it all out for the world but allowing people to get to know you. @amandajohnsSWC

Gifts are a sign of appreciation. @amandajohnsSWC

Whether you give me your business or not, I’m going to give you my time and attention. @amandajohnsSWC

Get in where you can get in, prove that you’re worth it and build from there. @amandajohnsSWC

 

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Finding Your Master Metric to Help You Achieve Your Goals

Master Metric

When you have diluted focus, you get diluted results.

And it’s easier than ever before to be distracted.

You think “Oh, I’ll just check a quick email.”

But then somehow that leads to Facebook and then to YouTube and then to an hour later you’re watching a video about how to make a giraffe costume.

That’s why we, at Southwestern Consulting, often promote the concept of having a Master Metric.

Your Master Metric is your lynchpin activity.

It’s your keystone goal.

It’s your primary focus.

Your Master Metric is the one controllable activity that if you focus on it and accomplish it, that all of your other goals will come true as a bi-product.

This concept was first introduced to many of our coaches when they began their career in sales working for Southwestern Advantage.

Back in those days the Master Metric was 30 demos a day. They promised us that “if you show the books to 30 families every day you will have a successful summer.”

They said “it may not be true on any given single day but it will always be true over the course of the entire summer. Because it’s not the theory of averages; it’s the law of averages.” They were right – and it’s probably why the program is still around after 160 years!

When we started Southwestern Consulting our Master Metric used to be “2 Strong.”

The way it worked was we would get 1 point for setting an appointment and 1 point for running an appointment and every day we had to get some combination that added up to at least two.

It was our minimum level of acceptable performance.

When I was pursuing the World Championship of Public Speaking, I set a goal to practice each of my speeches 21x in front of live audiences prior to the competition.

Each of these are great examples of a principle we believe in at Southwestern and that we promote heavily with our coaching clients which is to put your self-esteem into your work habits and not your production.

The concept is to focus on what you can control and let the results and outcomes be the bi-product.

The benefit is that it keeps you zoned in on the right thing: doing the work it takes to be successful.

And that’s a good thing because if your self-esteem is in your results, rather than your work habits, then it tends to be an up and down inconsistent roller coaster of emotions.

But when you’re focused on the work, you’re always consistently improving your skills, skewing the averages in your favor and increasing your self-confidence which all inevitably point to an increased likelihood of eventual success.

And reducing it down even further to a single Master Metric increases the likelihood of your success even more because it improves the concentration of your focus.

It doesn’t mean you don’t track other things. It doesn’t mean you don’t monitor other indicators.

Most of our coaching clients have 6-9 CSFs (Critical Success Factors) that we measure. But whenever we can, we try to find one that is the special Master Metric. If you’d like help finding yours please click here.

But no matter who you are, what industry you are in, or what your goal is, you should ask yourself “what is my Master Metric?”

“What is one thing that is in my control that I can focus on achieving that if I do it consistently and repeatedly, over the long term, it will help me intimately accomplish all my other goals?”

That will help you win.

That will help you become a master.

Meet the New Southwestern Consulting

Over the years, we’ve learned from customers that there is a specific reason why they choose to do business with us instead of our competitors. They’ve helped us understand that while we do help them grow revenues, increase sales, recruit and build sales forces, and help them achieve their goals-there is also something else inherently unique and different about our team and culture that makes them work with us.

They said that it’s because:

We don’t just teach people how to sell more; we teach people how to sell better.

We teach people a different way of selling.

We teach salespeople how to sell ethically, honestly, and without shortcuts.

We teach salespeople how to be better listeners, not just better talkers.

We teach salespeople how to be more service-minded, not just better closers.

We teach salespeople how to take pressure off of people, not put more pressure on them.

It’s true.

We teach people and businesses how to sell more. It’s the core of what we do.

But we also care just as much about teaching them to do it the right way. This is because we want to help the world think about selling as one of the most honorable professions there is, and not just think of it as a job.

We love sales.

We love salespeople.

We are salespeople.

And like you, we believe there is a higher purpose you can serve by being in sales, which is why we are happy to share with you and announce the core essence of our rebrand.

You will see this new mantra integrated throughout our brand new website, videos, social media presence, and all of our updated marketing collateral.

We don’t just teach you how to grow your revenues or increase your income; we help you:

ELEVATE SALES.

P.S. – Thanks to all our customers and fans for all your love and support throughout the years! We hope you’ll take pride in being part of this new brand that we’ve created for you. Check out our new website at southwesternconsulting.com.

Painless Prospecting and Conquering Call Reluctance with Dave Brown – Episode 195 of The Action Catalyst Podcast

Prospecting

Dave Brown is a Founding Partner of Southwestern Consulting and one of the driving forces in making Southwestern Consulting what it is today. He is a world leader in training people to eliminate their call reluctance through his award winning speech and book Painless Prospecting. He lives out the 160+ year Southwestern Principles in all he does. Dave is a sales and sales leadership practitioner first and everything else second. When he is not on stage or on the phone selling something he is spending time with his wife, kids, friends and dog. He is still very active with sports around his community and is a wine fanatic that is preparing the soil on his land outside of Nashville for their family’s future Tennessee Winery already named “Brown Family Sellers.”

Show Highlights:

Learn to say positive things about rejection. @davebrown_SWC

Pray for your nos. @davebrown_SWC

Asks everyone, even if they reject you, for referrals. @davebrown_SWC

When you’re rejected, you are intercepting the negativity for someone else. @davebrown_SWC

There are massive opportunities out there for us if we just reach out. @davebrown_SWC

You have to ask for what you want or you’re not going to get it. @davebrown_SWC

The reason we don’t ask is because we don’t believe we deserve it.  @davebrown_SWC

Be pleasantly persistent. @rory_vaden

Act your way into healthy thinking. @davebrown_SWC

It’s hard to be nervous when your hearts on service. @rory_vaden

Fear is self-centered. @rory_vaden

Change the way you think about “no.” @rory_vaden

 

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

How to Sell to 75% More People

75%

It’s been said you should “treat other people the way you want to be treated.”

But in sales, that doesn’t apply.

In sales, it’s not about treating people the way you want to be treated; it’s about treating people the way they want to be treated.

Most salespeople sell the way they like to sell, but they are missing out on 75% of the population of people who are not like them.

A couple of my business partners, Dustin Hillis and Steve Reiner, are just releasing a book called Navigate 2.0: Selling the way people like to buy.

In it, they talk about the four distinct behavioral styles of buyers based on the chart above.

Fighters – Bottom line, cut to the chase types who like to get to the point quickly. They are fast-paced and task-oriented.

Entertainers – Gregarious, enthusiastic, life of the party people who love a good time and care deeply about being liked. They are fast-paced and people-oriented.

Counselors – Caring, considerate, team-oriented people who develop genuine relationships and make sure nobody is left out. They are typically a bit slower-paced and are people-oriented.

Detectives – Logical, intelligent, analytical detail oriented people who care about accuracy and fairness. They are also a bit slower-paced and are task-oriented.

No one behavioral style is better than any other, but they are all very very different – especially when it comes to how they buy.

You cannot sell like a Fighter to a Counselor and expect to make much progress. And if you’re a Detective, then when Entertainers try to sell you using their style you will be annoyed and put off.

You have to learn to Navigate. You have to go to their style if you want to sell them.

For a free 1-hour online video training with my business partner Dustin on how to do this visit: TheNavigateBook.com.

Navigate: Advanced Selling Systems with Dustin Hillis – Episode 162 of The Action Catalyst Podcast

Navigate

Dustin Hillis is an entrepreneur and the Co-Founder of Southwestern Consulting. He has a degree in Psychology and is the author of the book Navigate: Selling The Way People Like To Buy and Co-author of newly released Navigate 2.0. He is the co-creator of the sales training curriculum Top Producer’s Edge & Manager’s Edge, which has been fully integrated by more than 5,000 sales professionals worldwide.

More than just a teacher of sales, Dustin is a Top-Producing practitioner.  As a rookie dealer at Southwestern Advantage, the oldest direct sales company in the US, he finished as the #1 salesperson among over 3,000 salespeople worldwide. A few years later, Dustin broke the over 160-year-old all-time sales record earning a profit of over $100,000 in a 14-week summer as a Junior in college. He is currently the #1 salesperson out of over 150,000 salespeople in the history of the company.

Show Highlights:

  • It takes working hard, studying and being coachable. @dhillis
  • Psychology is rooted in the essence of sales. @rory_vaden
  • Remember, don’t sell the way you want to sell, sell the way people like to buy. @dhillis
  • It doesn’t matter what industry you’re in, if you’re a top seller you have these for traits:
    1. Attitude and Self Talk
    2. Work Ethic
    3. Problem Solving
    4. Student of the game
  • You must be able to put the blinders on, put your head down and go to work. @dhillis
  • Top Producers are willing to invest in their own minds and think of learning as a journey. @dhillis
  • Navigate is Broken into 3 parts:
    • Solidify
    • Identify
    • Modify
  • The reason people buy is because they like you and trust you. @dhillis
  • Our resistance to identify with selling often is the result of the negative stereotypes associated with selling. @rory_vaden
  • Selling is nothing more than a conversation about someone’s needs. @rory_vaden
  • Closing a sale is bending over backwards to help a customer figure out what is best for them. @rory_vaden
  • The very first step in selling is being completely convicted about what you’re selling. @rory_vaden

 

Click Here to get the Navigate Advanced Selling System FREE Training Webinar.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!