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Why Competition is Over Rated

Competition

You don’t have to beat other people to dominate in business. 

There doesn’t have to be a loser in order for you to be a winner. 

And the business world today, seems to be rewarding those who have more of a selfless focus on serving than those who have a relentless focus on competing. 

Those getting ahead seem to have more of an intrinsic drive to improve than an extrinsic drive to defeat. 

Success in business today doesn’t really allow time to be concerned about how you rank compared to other people. 

Because in order to survive and compete in this fast moving generation, you need every extra ounce of that energy focused on how to improve your customer experience. 

You have to have more of your creative capacities going into innovating and less going into comparing. 

It’s not about finding ways to defeat your competition; it’s about finding ways to serve your customers. 

The speed of communication, the speed of technology and a growing overall climate of customers becoming accustomed to having their needs and preferences hyper-tailored to, means that we need every resource possible focused on keeping up with and surpassing their expectations. 

If we do that we’re more likely to win. If we don’t we might be in trouble. 

Many of the industries that have experienced disruption have resulted from the traditionally stable providers benchmarking against their competitors more so than thinking about how to better solve the customers problem. 

That line of thinking encourages the status quo inside an industry and opens the door for those outside the industry to come in and find a better way. 

It’s as if innovation is sometimes forced to come in from outside an industry when the age old players inside the industry are squabbling for market share instead of obsessing over customer needs. 

AirBNB, Uber, digital cameras and Netflix were all created from players outside an industry. 

When it could’ve been hotels, taxi companies, Kodak and Blockbuster that figured out a smarter way to serve customer interests. 

The point is that when we focus on beating other people, we might risk missing out on something more valuable. 

When we focus on serving other people we activate our senses. We come alive. We invent. We innovate. And we combine time tested principles with modern tools to find a smarter and better way to solve customers problems. 

The same is true of personal success. 

Our success is irrespective of what is being accomplished or not accomplished by those around us. 

Our success is measured by how we perform compared to ourselves. How we perform compared to our potential. And most importantly how we perform compared to our capacity to best serve those around us. 

We are only trying to beat who we were yesterday. 

We are only trying to crush the way we’ve always done it. 

We are only trying to compete with the best possible ways to get ourselves and our clients to the next level.

Payoff

When you procrastinate it’s because you want to.

It’s a much nicer fantasyland to live in by thinking that we struggle with procrastination because there is something wrong with us or because there is something inherently different about our DNA or our behavioral style that makes us doomed.

But it’s not.

When you put off doing things you know you should do it’s because there is a huge payoff for you.

The payoff is that you get to be safe.  The payoff is that you don’t have to push. The payoff is that you don’t have to try.

And, not only do you get to have the comfort and convenience of the life that you’ve always been used to, but you get to carry around the story of “well if I ever would’ve really tried then I could’ve done it…”

If that’s you, it doesn’t make you a bad person; it just means you haven’t yet acknowledged what’s really going on. You do it because you think it allows you to maintain your dignity but really it’s just a form of self-dishonesty.

It is a dilemma though.

If you decide to overcome that procrastination, then that means you’re going to have to work. You’re going to have to toil. You’re going to have to sweat and you’re going to have to see what you’re really made of.

If you procrastinate then you get to stand still. You get to keep what you already have. You get the payoff of never having to test yourself to see what you might be capable of.

If it’s the payoff that you want though, I hope you like it – because it’s the only payoff you’re ever going to get.