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Building Your Personal Brand with Chris Dessi – Episode 167 of The Action Catalyst Podcast

personal brand

Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co.  He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum.  His event the Westchester Digital Summit has been featured in Forbes Magazine.  His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on

Show Highlights:

  • Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessi
  • A limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi
  • For me, the first step in personal branding was to create a blog. @chrisdessi
  • When executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessi
  • Personal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessi
  • Companies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessi
  • It is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessi
  • We all have something important to share with the world. @chrisdessi
  • A lot of times people do business with people, not companies. @rory_vaden
  • There is a real opportunity for businesses to benefit from personal branding and the person to benefit from the company brand. @rory_vaden
  • Whatever you are doing, be excellent at what is right in front of you. @rory_vaden
  • Build meaningful relationships with the people who are making things happen. @rory_vaden
  • What are you doing to be active in your industry? @rory_vaden
  • Know all the rules of the game before you change them. @rory_vaden
  • Becoming an expert starts with first being a student. @rory_vaden

To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit:

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!