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Life Story with Amanda Johns Vaden and Jim Cavale: Highest Use Of Time – Episode 147 of The Action Catalyst Podcast


As Iron Tribe’s President, Jim Cavale’s focus is scaling the Iron Tribe Fitness athlete experience throughout all of its gym markets, leading each of his departments to innovate new growth strategies and engage their respective teams to achieve the brand’s purpose of creating fitness communities that change lives. He is passionate about impacting lives in a positive way in every aspect of his life.

Amanda Johns Vaden is a Senior Partner, Million Dollar Producer, Business Consultant, Executive Coach, and Keynote Speaker at Southwestern Consulting™Her involvement in Southwestern Consulting™ started in 2006 where she traveled the country working with over one thousand U.S. based sales offices training them on best practices in sales and business.

Show Highlights:

  • As you grow you realize it’s tough to scale anything, especially culture. @JimCavale
  • When people are all about purpose and passion, sales sometimes becomes a dirty word. @JimCavale
  • At some point you have to say no and let go of controlling every aspect of your life. @JimCavale
  • Time management is a system that you use to manage your time, not a tool of productivity. @JimCavale
  • Are the items on your to-do list the most important use of your time? @JimCavale
  • Create more whitespace on your calendar to free up your mental and creative capacity. @AmandaJohnsSWC
  • When you go from one meeting, phone call, and project to the next, you don’t give yourself time to get real tasks done. @AmandaJohnsSWC
  • What do you do better than any one else in the world? Don’t get distracted by everything else and do that one thing really well. @JimCavale
  • What is your time worth today? @JimCavale
  • Put those goals into motion and figure it out along the way. You will never have everything figured out before you start. @AmandaJohnsSWC
  • I never want to look back and say, “I didn’t get the most out of myself.” @JimCavale
  • The more you help yourself and make yourself better, the more you can help others be better. @JimCavale

To learn more about Jim and Iron Tribe Fitness follow the journey and get involved at irontribefitness.comTwitter, Instagram, or Facebook.

If you are interested in partnering with Iron Tribe and opening up a franchise in your area, click here!

The Action Catalyst show is a weekly podcast that Rory Vaden of Southwestern Consulting™ hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration to help you take action”. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!

How to create exponential results in minimal time

Rory and Michael Hyatt

Recently I had the chance to sit down and be interviewed by my good friend Michael Hyatt.

Michael is one of the smartest and most successful guys I know, so it’s flattering to be asked by him for a chance to learn from me.

Michael was interviewing me for his Platform University members about how to build and grow a speaking business. In our discussion however, Michael became fixated on a concept from Take the Stairs called the Harvest Principle.

The question he asked me was related to life balance and I explained to him that I don’t believe in life balance because I think the word “balance” is a ridiculous metaphor for spending time.

The definition of the word “Balance” is equal force in opposite directions. So applied to our time, the word implies that we should spend an equal amount of time on all the different areas of our life.

So if you sleep 8 hours a day, and work 8 hours a day then to truly be balanced you could only do one other thing and you’d have to do that thing 8 hours every day in order to be balanced.

Which is absurd.

But the case I was making is not only is that unreasonable, it’s unnecessary.

Because in most areas of your life you don’t need to spend 8 hours on it every day to be successful.

You don’t have to workout 8 hours a day to be in shape.

You don’t have to spend 8 hours a day with a person to build a meaningful relationship.

And you don’t have to spend 8 hours a day praying to have a strong Faith.

Instead we promote a philosophy that is more like “seasons” than like “balance”.

Seasons are short periods of intensive bursts of focus.

Similar to how during a Harvest season a farmer might work 18 hours a day but only for a shorter pre-defined time.

The value of a season is that you create explosive results in one area of your life by “im-balancing” all of your excess resources and energy in one direction to create a desired result…quickly.

So rather than trying to do a lot of everything – which is what balance implies.

You instead expend the minimum amount of energy “maintaining” the current state of most things in your life and then dedicate 100% of excess energy, time, resources, and focus imbalanced in the direction of your next most significant thing.

You only accomplish 1 big thing at a time, but you accomplish it quickly. And certainly much faster than most people do.

What most people don’t realize is that accomplishing one big thing at a time snowballs and expedites your ability to accomplish the next thing either bigger than you normally would have or faster than you normally would have.

Thus, the growth isn’t linear; its exponential.

It doesn’t mean you completely ignore everything else in your life but you minimize it to a maintenance level.

For example, nowadays I only work out 10 minutes a day.

Am I going to win a fitness competition, or run a marathon, or become an Olympian working out only 10 minutes a day?


But those things aren’t my current goals. My only fitness goal right now is to maintain my current state. Which is surprisingly easy by eating right and working out intensely for only 10 minutes a day.

And I don’t have to ever have a conversation or decision about whether or not I’m working out because I have to workout every single day – but only for 10 intense minutes.

Sick, tired, traveling, vacation, workday or weekend doesn’t matter; I still have to workout for my 10 minutes.

The point is that in whatever area matters most right now in your life, that you go full-bore. You go all out. You give it everything you’ve got. You lay it all out on the line.

And you dedicate yourself fully in one direction at a time.

Meanwhile doing the minimum to maintain your current level in everything else.

In other words when it comes to creating big changes in your life…

Don’t balance; im-balance.

That is the Harvest Principle and that is how you create exponential results in minimal time.

Elizabeth Saunders – Breaking Through the Barrier of Busy – Episode 102 on the Daily Discipline Podcast with Rory Vaden

Elizabeth SaundersElizabeth Saunders is an entrepreneur and an author to: Three Secrets to Effective Time Investment: How to Achieve More Success With Less Stress and How to Invest Your Time like Money. Elizabeth writes for Harvard Business Review, Forbes, Inc, Fast Company and many other esteemed magazines sharing her insights on time management. She has been featured on ABC News and CBS News. Elizabeth was recently chosen as one of the Top 25 Amazing Women of the Year. She is also a one-on-one time management coach helping others turn plans into results. To learn more about Elizabeth Saunders, visit

Show Highlights:

  • Invest time like money – Traditional time management is dead @RealLifeE
  • Say no as much as possible and focus on what matters @RealLifeE
  • Elizabeth shares the I.N.O. technique – Invest, Neutral, and Optimize – which helps you measure the significance of your activities
  • People don’t do what they are supposed to do because they don’t have clarity on what’s important @RealLifeE
  • If it’s important then schedule it on your calendar now. If it’s not, don’t waste time even writing it down @RealLifeE
  • Priority Based Decision Making – a filter that helps you see what needs to be attended to and what doesn’t @RealLifeE
  • Acting busy all the time, only makes you a victim of your circumstances @Rory_Vaden
  • Throw everything off your calendar and make things fight for time back on your calendar @Rory_Vaden
  • Saying “I’m too busy” is the adult version of saying “The dog ate my homework” @Rory_Vaden
  • Any time you say “yes” to one thing you are simultaneously saying “no” to an infinite amount of other things
  • If I’m not consciously saying no to the things that don’t matter then I end up unconsciously saying no to the things that do matter
  • Everything it takes to be successful and make your vision come true lives within you. @Rory_Vaden

To learn more about Elizabeth’s books and coaching courses, visit

The Rory Vaden show is a weekly podcast that Rory hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!