Get Your Free eBook

GET IT NOW! Rory Vaden eBook

Sign up to receive my Daily Discipline blog posts via e-mail and get a copy of my popular e-mini book of quotes FREE.

Get a free Rory Vaden e-book!

Why Competition is Over Rated


You don’t have to beat other people to dominate in business. 

There doesn’t have to be a loser in order for you to be a winner. 

And the business world today, seems to be rewarding those who have more of a selfless focus on serving than those who have a relentless focus on competing. 

Those getting ahead seem to have more of an intrinsic drive to improve than an extrinsic drive to defeat. 

Success in business today doesn’t really allow time to be concerned about how you rank compared to other people. 

Because in order to survive and compete in this fast moving generation, you need every extra ounce of that energy focused on how to improve your customer experience. 

You have to have more of your creative capacities going into innovating and less going into comparing. 

It’s not about finding ways to defeat your competition; it’s about finding ways to serve your customers. 

The speed of communication, the speed of technology and a growing overall climate of customers becoming accustomed to having their needs and preferences hyper-tailored to, means that we need every resource possible focused on keeping up with and surpassing their expectations. 

If we do that we’re more likely to win. If we don’t we might be in trouble. 

Many of the industries that have experienced disruption have resulted from the traditionally stable providers benchmarking against their competitors more so than thinking about how to better solve the customers problem. 

That line of thinking encourages the status quo inside an industry and opens the door for those outside the industry to come in and find a better way. 

It’s as if innovation is sometimes forced to come in from outside an industry when the age old players inside the industry are squabbling for market share instead of obsessing over customer needs. 

AirBNB, Uber, digital cameras and Netflix were all created from players outside an industry. 

When it could’ve been hotels, taxi companies, Kodak and Blockbuster that figured out a smarter way to serve customer interests. 

The point is that when we focus on beating other people, we might risk missing out on something more valuable. 

When we focus on serving other people we activate our senses. We come alive. We invent. We innovate. And we combine time tested principles with modern tools to find a smarter and better way to solve customers problems. 

The same is true of personal success. 

Our success is irrespective of what is being accomplished or not accomplished by those around us. 

Our success is measured by how we perform compared to ourselves. How we perform compared to our potential. And most importantly how we perform compared to our capacity to best serve those around us. 

We are only trying to beat who we were yesterday. 

We are only trying to crush the way we’ve always done it. 

We are only trying to compete with the best possible ways to get ourselves and our clients to the next level.

Don’t just work hard. Do the hard work.


Working hard is not the key to success; it’s merely the price of admission. 

Hard work alone isn’t enough to bring you everything you want. 

Because if you’re working hard at the wrong things then they won’t take you to where you want to go. 

You have to work hard at the right things if you want to achieve your desired destination. 

Which introduces a second element to the equation. 

Because not only do you have to work hard, you also have to work hard at the right things. 

So what are the right things?

 Actually it’s usually pretty simple to identify them. 

Typically the right things, the best things, the most significant things you can do to achieve your goal are often the things you know need to be done but you most don’t want to do. 

They are the things that nobody likes to do. 

If you’re trying to build muscle, it means doing pull ups or leg day. 

If you’re trying to lose weight, it means cutting your alcohol, carbs, or sugar intake. 

If you’re in sales, it is prospecting. 

If you’re trying to get out of debt, it’s making and following a budget.  

In other words, it’s not enough to just work hard.  

You have to do the hard work. 

You have to do the things you don’t want to do. 

You have to do the things that other people aren’t willing to do. 

You have to do the things that you know are good for you, but they are hard. 

You don’t do them because the goal is to make life as hard as possible. 

Quite the contrary, you do them because they ultimately make life easier.

But that path is predicated on the unpopular truth that the shortest most guaranteed path to a more productive life is to do the hardest parts of things as soon as possible!

You don’t just work hard. You do the hard work. 

And if you that… 

If you work hard…

And you also do the hard work…

Then you will start to find that eventually things get easier and easier. 

Fighting Off Thoughts of Fear


For some reason I woke up today scared.

Scared I wasn’t going to hit my goals.

Scared that I wouldn’t amount to anything.

Scared that my life wouldn’t mean anything to anyone.

But then I remembered that while danger is sometimes real, fear is always a choice.

I remembered that fear is a figment of my own imagination.

I remembered that fear is just my creativity working in the wrong direction.

And that means that I can destroy fear; I can dissipate it.

Because fear isn’t real.

Fear is the technique the devil has to try and use on me to slow me down.

Because he knows I cannot be stopped.

He knows that I can do all things through Christ who strengthens me.

The devil knows that his only hope is to try psychological warfare to attack my mind.

But I won’t let him.

I choose to take control of my mind.

I choose to have powerful thoughts.

I choose to write a new future.

I do it because I know I can.

I do it because I know I’m meant to be somebody.

I do It because I know my life is going to count for other people.

So I erased my fear and wrote over it with a new rich and powerful future.

And now I’ll go out and work harder than I ever have before.

Because I’m no longer afraid.

No More Fear of Loss


Sometimes I worry that everything I’ve worked for will be taken away.

That somehow it will all just vanish into thin air.

It’s a painful thought because I know how hard I’ve worked to get it.

But then I remind myself that even if you took away everything I had…

You can’t take away my character.

You can’t take away my conviction.

You can’t take away my commitment.

You couldn’t stop me from becoming successful before and so there is no way I would ever allow myself to be stopped in the future.

If it all disappeared…

If it all was taken away..

If it all was stripped out right from under me…

Then I would just step back, take a breath, and get it all back again.

Because I am not the result of my accomplishments, my prizes or my possessions.

They are the result of me.

And it is the me that will never change.

It is the me that will never go away.

I am who I am because I’ve fought, and struggled, and invested into becoming the person I am today.

And nothing short of death can ever take that away.

What is the true key to success?

key to success

What is the true key to success?

Hard work is not the key to success.

There are plenty of people who work hard but don’t become successful.

Because you can work hard but have a bad attitude and not become successful.

Or you can work hard with poor skill and not become successful.

And you can work hard at the wrong thing and it won’t take you where you want to go.

Hard work is a necessary prerequisite of success; but it isn’t solely the key.

Success requires first making good choices and then following them up with hard work.

Success means first identifying the right things to do and the right way to do those things and then working hard at them.

That is the difference between discipline and hard work.

Discipline involves an element of choice.

Discipline includes an aspect of selection.

Discipline demands that you not only work hard but that you work hard at the things that must be done.

Discipline means you do the things you know you should be doing.

Discipline often means you’re taking action on things you’d rather not do.

Discipline means you “Take the Stairs” even if you’d rather take the escalator.

Discipline means you cast your fears, your worries, your inconveniences, and your doubts aside and you focus in on what must be done even if you don’t like doing it.

Ironically with discipline, sometimes the work itself isn’t even that hard, but rather the choice to do the work is the harder part.

Discipline then is where the magic happens.

Discipline is what creates success.

Because Discipline is the marriage of good choices and good work ethic.

And when you combine those two, good choices and good work ethic, success is pretty much inevitable.

Is there such a thing as “too good to be true”?

Untitled design-6

“If it sounds too good to be true then it probably is.”

This quote is one of the most damaging and destructive limiting beliefs that people say on a regular basis.

It suggests that there is a ceiling on the abundance we are meant to feel and experience in our lives.

It implies that there is a level of joy that is beyond what we are supposed to feel.

But I have noticed that ultra performers do not seem to agree or believe in this commonly cited cliché.

In fact, I have learned from them – and adopted into my own life – the belief that suggests that there are blessings, gifts, extravagance, love, hope, joy and grace that are bigger and more powerful than we could ever imagine!

And they are all things that can come true.

I personally have experienced the kind of love that sounds too good to be true.

I personally have experienced the kind of abundance and generosity that sounds too good to be true.

I personally have experienced the kind of grace and forgiveness that sounds too good to be true.

And so I know for sure that “if it sounds too good to be true… it still very well could be true.”

But if you believe the cliché and you believe that there is a limit to the goodness that this world offers, then you will most certainly disallow yourself from experiencing anything to the fullest height of its potential.

I’m not sure who the original author is of this limiting cliché but I wonder if their original intention has just been misinterpreted over the years.

Because I do see the intended value of the cliché- which I read as being cautious about certain opportunities. There definitely is a case to be made for protecting yourself from being deceived.

But that is very different from limiting yourself and your life from how rich and blessed it is supposed to or allowed to be.

So I have not found that, “if it sounds too good to be true it probably is.”

What I have found is that, “if it sounds too easy to be true then it probably is.”

In other words, there is no limit to the abundant blessings that are available for us to experience in our lives. But receiving those blessings almost always requires an extraordinary amount of strength, persistence, dedication, discipline, and work.

It’s the work that nobody likes. It’s the work that nobody ever wants to talk about. It’s the work that we want to try and find a way to avoid. And so the promise of something great without the reality of hard work is something to be skeptical of. Because “if it seems too good to be true… then the work is a requirement.”

But if you decide that you are a person who is willing to do that kind of spiritual, physical, mental, emotional, and overall work in general, then there is no reason to expect anything less than outlandish, exponential, awe-inspiring, amazing results in your life.

Results that might otherwise seem too good to be true.