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Why Competition is Over Rated


You don’t have to beat other people to dominate in business. 

There doesn’t have to be a loser in order for you to be a winner. 

And the business world today, seems to be rewarding those who have more of a selfless focus on serving than those who have a relentless focus on competing. 

Those getting ahead seem to have more of an intrinsic drive to improve than an extrinsic drive to defeat. 

Success in business today doesn’t really allow time to be concerned about how you rank compared to other people. 

Because in order to survive and compete in this fast moving generation, you need every extra ounce of that energy focused on how to improve your customer experience. 

You have to have more of your creative capacities going into innovating and less going into comparing. 

It’s not about finding ways to defeat your competition; it’s about finding ways to serve your customers. 

The speed of communication, the speed of technology and a growing overall climate of customers becoming accustomed to having their needs and preferences hyper-tailored to, means that we need every resource possible focused on keeping up with and surpassing their expectations. 

If we do that we’re more likely to win. If we don’t we might be in trouble. 

Many of the industries that have experienced disruption have resulted from the traditionally stable providers benchmarking against their competitors more so than thinking about how to better solve the customers problem. 

That line of thinking encourages the status quo inside an industry and opens the door for those outside the industry to come in and find a better way. 

It’s as if innovation is sometimes forced to come in from outside an industry when the age old players inside the industry are squabbling for market share instead of obsessing over customer needs. 

AirBNB, Uber, digital cameras and Netflix were all created from players outside an industry. 

When it could’ve been hotels, taxi companies, Kodak and Blockbuster that figured out a smarter way to serve customer interests. 

The point is that when we focus on beating other people, we might risk missing out on something more valuable. 

When we focus on serving other people we activate our senses. We come alive. We invent. We innovate. And we combine time tested principles with modern tools to find a smarter and better way to solve customers problems. 

The same is true of personal success. 

Our success is irrespective of what is being accomplished or not accomplished by those around us. 

Our success is measured by how we perform compared to ourselves. How we perform compared to our potential. And most importantly how we perform compared to our capacity to best serve those around us. 

We are only trying to beat who we were yesterday. 

We are only trying to crush the way we’ve always done it. 

We are only trying to compete with the best possible ways to get ourselves and our clients to the next level.

Improving Your Life Trajectory

Life Trajectory

Why is it that some people’s lives improve along a steady or linear growth curve while others improve exponentially?

It’s because the future success of your life is determined by the trajectory your choices set today.

Similar to the power of compounding interest with money, time also compounds our choices.

When we make good choices at a young age, consistently over a long period of time, it doesn’t create a linear improvement over someone who doesn’t but rather an exponential improvement.

Similarly when we make poor choices at a young age, consistently over a long period of time, it creates the possibility of an exponential decrease of future opportunities and an increase of challenges.

It doesn’t mean that we are ultimately doomed to our history and our past, but it does mean that our best chance for shaping the steepest inclined trajectory for a positive future is to start immediately.

Good choices begets good opportunities.

And making good choices again when presented with good opportunities yields even more drastically positive opportunities.

But it needs to happen now!

You need to start today.

Because the sooner you invest into your own personal development…

The sooner you increase your work ethic…

The sooner you improve your attitude…

The steeper and more positive the trajectory you set for your life.

But you are in control.

You are the one who makes the decisions.

You are the one who makes the choices.

And your best chance for big opportunities later is always exponentially increased by making good choices right now.

So make good choices today and multiply.

Rory Vaden Tedx Talk: How to Multiply Time


Everything you know about time-management is wrong. In this challenging and counter-intuitive video, Self-Discipline Strategist and New York Times bestselling author Rory Vaden, shows you why you can’t solve today’s time-management challenges with yesterday’s time-management strategies. More importantly he explains why procrastinating on purpose is the key to being able to Multiply your time.

Self-Discipline Strategist Rory Vaden’s book Take the Stairs is a #1 Wall St Journal and #2 New York Times bestseller. Rory is also Co-Founder of Southwestern Consulting™, an 8-figure global consulting practice. His new book Procrastinate On Purpose: 5 Permissions to Multiply Your Time came out in January of 2015 and was an instant National Bestseller. Free 1 hour webinar on multiplying time at .

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

Entitlement is the end of achievement

Entitlement is a disgusting disease that destroys our self-discipline. The moment our self-entitlement engages is the exact moment our self-discipline disengages. Entitlement is one of the most pervasive conditions in the U.S. today and it is the ultimate end of achievement.

So many of us are frustrated with how difficult things are. We’re frustrated because somewhere deep down we believe that we are entitled to a life that is supposed to be easier. Who ever gave us that idea? I don’t know, but we’ve been infected with entitlement and somehow in our mindless daze traversing through the daily course of infinite minutiae we’ve become overtaken by it.

We want someone else to work the long hours for us, someone else to answer our email, someone else to solve our problems, someone else to teach us, someone else to get us out of debt, someone else to pay for our retirement, someone else to take care of our kids, someone else to give us a job, someone else to take care of us, someone else to love us, someone else to give us what we want.

Yet, at the moment we believe something is owed to us, due to us, or earned by us we sit back and wait to collect on a self-indulgent inheritance that will never come. It will never come because me and everyone else around you is too busy out on our own mission to collect what we believe is rightfully owed to us that we’re too preoccupied to give anything to you.  We’re all too consumed with complaining about why we haven’t collected on what is owed to us from our past rather than achieving what is available to us in our future.

The peculiar deceptiveness of entitlement though is that it robs its host – the very person who believes they are owed something – of the ability to utilize her talents and skills to get what she wants most in life. Entitlement is a contagious cancer that handicaps our capacity to build character.

Entitlement is the end of achievement. Evade it. Ignore it. Reject it. Get busy doing something that matters with your life and you’ll wake up one day with a storehouse of blessings more than you ever even thought you deserved.

See you in the stairwell,

Rory Vaden
Take the Stairs – Success means doing things you don’t want to do

A Life Devoid…


I see waves; but they aren’t waves of water. They are gentle, rolling waves of cloud cover washing over the city of San Francisco. From above and out of my airplane window they look like a giant field of cotton occasionally interrupted by the crest of a mountain top. The soft orange and blue color of these clouds is painted on by the brushstroke of sunlight coming from directly in front of the cockpit. I’m looking out the window wondering to myself how void a life would be to live without Faith. Is it possible that the grandeur of this scene is an accident of particles and cosmic coincidence? Sure. But is it probable? I don’t see how it could be. This is a magnificent artwork that signals a magnificent artist.

The moment reminds me of my definition of Faith which is choosing to trust that what is happening now (good or bad) is the promise of a greater result later on. I don’t see how one could live a successful life without Faith because success requires you to venture off into new places and do new things that are often built of a tumultuous, uncharted landscape. For the time, let’s not focus on Faith of the spiritual ilk but the one of practical sense. Making disciplined choices in our lives and our endeavors is not something we do as some sort of weird masochism but rather for the promise of a better future.

If we don’t think things will ever work out for the better, then why would we put ourselves through the challenge and discipline to get there? We wouldn’t. You wouldn’t. You would never reach beyond the status quo. You would never seek change because you wouldn’t believe it to be probable. You would never believe in a long term promise so there would be no reason for you to make short term sacrifices. You would be a person without Faith. And to me being without Faith is like having a vacant heart.

Being without Faith in a better future would cause you to lack perspective in times of pain and tragedy. It would cause you to sit, waiting for nothing and waiting for no one because you’d have no conviction in what’s coming. Being without Faith would suggest an imposed mindset of being subject to the circumstances provided to you without hope for a brighter tomorrow. You would never move, never create, never dream, never wish. Perhaps our lack of self-discipline is not a lack of self-discipline at all but a lack of Faith.

See you in the stairwell,

Rory Vaden
Take the Stairs – Success means doing things you don’t want to do

Nearsightedness: The leading cause of failure

Did you know that nearsightedness is currently the leading cause of failure? That’s right, people who are able only to focus on what is up close right in front of them are exponentially more inclined to fail in business and in life. Of course I’m not talking about nearsightedness as it relates to your physical vision but rather as it relates to your mental vision.

Success is about sacrifice. Success in anything typically means we have to give up something somewhere else. In a recent blog post we discussed that two of the most common things we have to give up to be successful are Convenience and Comfort. In other words being successful is about learning to deal with the inconveniences of greater pursuits and getting involved with activities that are uncomfortable compared to what we’re used to.

With great certainty I can say that whatever success looks like to you, it is going to require a substantial amount of sacrifice, discomfort, and inconvenience; which is exactly why nearsightedness causes failure. Most of us are emotional beings and, unless we are intentional about our own self-control, we are governed by our natural impulses.

Therefore most of us tend to naturally gravitate – either consciously or unconsciously – toward immediate gratification.

If you are mentally nearsighted, you’ll find yourself consistently making one of the most common mistakes of average people:

Trading what you want most for what you want right now

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