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7 Phases to a Powerful Global Rebrand – Episode 196 of The Action Catalyst Podcast

rebrand

Southwestern Consulting started as a few people with a dream of a worldwide brand. Now with over 150 team members that dream is becoming a reality. In this week’s episode of the Action Catalyst Podcast, Rory shares the 7 Phases of a powerful global rebrand from personal experience with Southwestern Consulting’s own rebranding journey.

Show Highlights:

Branding improves the customer experience. @rory_vaden

People want to be associated with good brands. @rory_vaden

A minor increase in quality plus a major increase in brand equals a monumental difference in profits. @rory_vaden

“Find your uniqueness and exploit in the service of others.” – @larrywinget

Boil down who you are into a few words. @rory_vaden

Until you get your strategy right, you’ll never get your brand right. @rory_vaden

Your brand needs to be able to expand quickly without being diluted. @rory_vaden

Redoing your website is always a huge project relative to the size of your company. @rory_vaden

A better brand warrants a higher price. @rory_vaden

In order for a team to get to the next level, every member must be willing to have a piece of their ego disappear. @rory_vaden

Your web copy must be extremely and painfully obvious. @rory_vaden

Sell the problem as much as you sell the solution. @rory_vaden

Take the time to develop strategy. @rory_vaden

Invest in outside expertise. @rory_vaden

Focus on conversion, not on vanity. @rory_vaden

Go as fast as you can, but as slow as you have to. @rory_vaden

Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

How to Save Your Company $1.5 Million in 3 Minutes

million

People often say that “time is money.”

They are wrong.

Time is not money.

Time is worth way more than money is.

In fact, via compounding interest, time is the one thing that takes money and effortlessly turns money into more money.

Money that is lost, can be earned back. But time that is lost is gone forever.

Which is why our team at Southwestern Consulting believes that the next generation of cost savings scrutiny in organizations will not be as focused on saving money as it will be on saving time.

Think about this… almost every organization in the world has an entire team of people whose job is solely dedicated to counting the financial costs of a business. This is the accounting department of course.

Yet almost no organizations have even a single person who monitors, tracks, and manages all of the different ways that people throughout the organization lose time every day.

Not even one person whose full effort is dedicated to figuring out detailed ways to save everyone time.

Why is that?

Especially given the fact that one of the most expensive financial costs to any business is human capital and the money we spend on our labor force in wages.

The Money Value of Time (MVOT) from Procrastinate on Purpose teaches us that regardless of how we derive income, we all have a calculable hourly rate of pay. And that we are always either paying someone else at their rate of pay or we are paying ourselves at ours.

Which means that every single task and every single moment costs money. And anything that wastes even a second of your time is a waste of your money.

So that means there is opportunity throughout the organization to save massive amounts of money by saving massive amounts of time.

But where might we find these massive time savings?

Is it in cutting insignificant projects and unnecessary meetings? Sure.

But an overlooked area – with perhaps even more opportunity – is cutting mere minutes or even seconds spent on repetitive tasks that recur on a frequent basis.

For example let’s say you have a task that a team of 50 people each do 10x a day that takes them 180 seconds each time. This could be something like copying and pasting and then sending an email to a prospect or client with an attachment or something.

That’s 1500 minutes total for the team each day x 250 working days in a year for a grand total of 375,000 minutes each year spent on that one recurring 3-minute task.

If the average person on the team makes $50k a year then that person has an MVOT  of $24.04 per hour or $0.40 per minute.

Which means that a recurring task that takes 50 people (who make $50k) just 3 minutes a few times a day could be costing an organization $150,000 a year!

Plus, keep in mind those are hard dollars being paid to real people which means there is a legitimate opportunity cost of using that money.

If a company could save that time, and instead invest that money then (using a simple investment calculator) we know that $150,000 invested one time at an 8% rate of return for 30 years would be worth $1,509,398.53!

Think about that…

A task taking people 3 minutes could be worth over $1.5 million in the long run.

Now think about this…

If you have a team bigger than 50 people…

Or

If you have regular recurring tasks that take longer than 3 minutes…

Or

If you have more than 1 recurring task a day that everyone does…

Or

If you have people in the organization that make more than $50k per year…

Or

If you could do better than an 8% return on your money…

Or

If you invested that money for longer than 30 years…

Or any combination of these factors…

Then losing that time could cost you even much much more than $1.5 million of opportunity cost over the course of time.

So, what’s the point?

The point is that we should place as much value on saving time as we do on making more money.

The point is that we are potentially missing out on millions of dollars in cost savings by looking at things differently.

The point is that we should potentially apply even a higher level of scrutiny to how we spend our time than we do with how we spend our money.

But most companies don’t.

Most companies track every single penny spent on paper clips and pens and completely ignore the question of “what recurring tasks are sucking up our people’s time?”

It’s a massive opportunity for profit growth in the future of business.

We believe that the future of cost savings is going to be more focused on saving time then it will be on saving money.

Which is one reason why we believe that there is going to be a continued boom in the world of workflow automation.

We believe, as mentioned in my Ted talk, that “automation is to your time exactly what compounding interest is to your money.”

Saving salespeople time by training them on the best communication strategies and interpersonal skills has always been a space that Southwestern Consulting has been known to specialize in.

But when it comes to saving salespeople time by coupling it with automating things like lead generation, lead tracking, workflow, pipeline management, customer follow up, CRM and content marketing, that’s also a service we provide for small and medium sized businesses.

If you’re interested in more on that, you can check out our free 1 hour training on turning your business into an Automated Revenue Machine.

But no matter who you are or what type of company you have, what we all need to know and understand is that time is not money.

Time is, and will always be, worth way more than money.

Make sure you’re valuing it accordingly.

The Gift Great Leaders Give

Gift

People don’t need help being realistic.

We’re all already negative enough.

Our typical default is towards why things won’t work and why they’re not possible.

Most of us do just fine on our own coming up with reasons, excuses, and justifications for why our dreams won’t come true.

And we don’t usually need much assistance thinking about the worst case scenario or knowing what the ultimate failure might look like.

No, most of us do that just fine all by ourselves.

What we need help with is believing.

What we need assistance with is dreaming.

What we need affirmation with is what could be possible.

Which is why a part of leadership has to be helping people believe in a bigger future.

We have to help people see what could be possible for their own lives.

We have to show people a plan for how something magnificent could actually come true.

And we have to do the work to take people with us on the path as we embark towards the new.

Because there is no shortage of naysayers in the world who will tell them it can’t be done.

There is no lack of critics who will point out every reason it won’t work.

And there is no absence of realism that will remind us that we’ve never accomplished anything like this before.

But naysayers never advance the world.

Critics don’t create change.

And realism always betrays a person of their chance to reach their full potential.

Which is why we need to lead.

We need to help people believe.

We need to convince them that it’s possible.

And we need to put in the work to show them how.

If you can do that…

If you can show someone a plan for how the impossible can be achieved…

If you can convince someone that their dream can come true…

If you can demonstrate the kind of work it takes to break belief barriers and explode limiting beliefs…

Then you have changed everything for them.

You have led them.

And you have redefined realistic for them.

And that is a great is a great service.

A tremendous gift.

And perhaps a once in a lifetime blessing.

Because people don’t need help being realistic; they need help believing in the bold.

Giftology and Strategic Generosity with John Ruhlin – Episode 173 of The Action Catalyst Podcast

generosity

John Ruhlin is the founder and CEO of the Ruhlin Group, a North Canton, Ohio-based firm that specializes in high-level gifting plans to build relationships and acquire new clients. John is a sought-after speaker on the topics of C-level selling, relationship development and strategic gifting. He is also the co-author of the book Cutting Edge Sales.

Show Highlights:

  • If you take care of the inner circle, everything else takes care of itself. @ruhlin
  • When it comes to gratitude, there is an incongruence between what we say and do. @ruhlin
  •  If relationships are your most important asset, how you show them that you care really matters. @ruhlin
  • When you show gratitude well, you stand head and shoulders of everyone you’re competing against. @ruhlin
  • We teach people to give gifts ‘just because.’ @ruhlin
  • A gift, by its very nature, should be about the recipient not about you. @ruhlin
  • Instead of sending two hundred of something, send twenty to your top clients and personalize it. @ruhlin
  • An unexpected gift at an unexpected time. @ruhlin
  • A lot of times you can spend less money but just doing something differently. @ruhlin
  • If you’re not giving gifts strategically but only as warm fuzzy feelings, you’re wasting money. @ruhlin
  • If you’re not willing to invest even 5% back into someone, your heart is not in the right place. @rory_vaden
  • Most people walk around with a deficit when it comes to gratitude and appreciation. @ruhlin
  • Gift giving with strings attached causes problems. @ruhlin
  • Generosity is a secret weapon of influencers. @rory_vaden
  • There is power in reinvesting in relationships. @rory_vaden
  • Give with the hope they might help you without expectation that they will. @rory_vaden
  • A gift with strings attached is no gift at all. @rory_vaden
  • Abundance isn’t afraid of uncertain terms; scarcity requires tracking payoff. @rory_vaden
  • Abundance allows for a focus on others; scarcity restricts us to focus on ourselves. @rory_vaden
  • The strategy is to care about making people feel cared for. @rory_vaden

You can find more about John Ruhlin at Ruhlingroup.com or grab your copy of Giftology at Giftologybook.com.

Interested in the list of 100 gifts not to give to clients mentioned by John in this interview? Go to Giftologybook.com/Rory to check it out!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Building Your Personal Brand with Chris Dessi – Episode 167 of The Action Catalyst Podcast

personal brand

Chris Dessi, MS., Founder & CEO of Silverback Social, is a TEDx speaker, personal branding expert, author and keynote speaker. His latest book is titled Remarkable You: Build a Personal Brand, and Take Charge of Your Career. In 2012, Chris ‘s debut book titled Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It shot to #1 on Amazon’s Hot New Releases. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS’s Varney & Co.  He has been quoted in Mashable, & has delivered a keynote to the United States Marines aboard the Intrepid Sea Air & Space Museum.  His event the Westchester Digital Summit has been featured in Forbes Magazine.  His creative personal branding has been featured in Fortune Magazine. He’s an editorial contributor on Inc.com.

Show Highlights:

  • Personal branding is the idea of stepping out into the proverbial world and saying I’m an expert at what I do. @chrisdessi
  • A limiting factor for me was that the only people who knew I was good at my job were my clients and my boss. @chrisdessi
  • For me, the first step in personal branding was to create a blog. @chrisdessi
  • When executives of an organization are building their personal brand properly, it can only amplify the organization. @chrisdessi
  • Personal brand building is about appropriate content with a strategy and definite focus on achieving something. @chrisdessi
  • Companies are afraid of personal branding because they don’t want to be out-shown by their executives. @chrisdessi
  • It is our jobs as the head of an organization to make sure we are giving our employees the tools, infrastructure and systems so they don’t leave. @chrisdessi
  • We all have something important to share with the world. @chrisdessi
  • A lot of times people do business with people, not companies. @rory_vaden
  • There is a real opportunity for businesses to benefit from personal branding and the person to benefit from the company brand. @rory_vaden
  • Whatever you are doing, be excellent at what is right in front of you. @rory_vaden
  • Build meaningful relationships with the people who are making things happen. @rory_vaden
  • What are you doing to be active in your industry? @rory_vaden
  • Know all the rules of the game before you change them. @rory_vaden
  • Becoming an expert starts with first being a student. @rory_vaden

To find out more about Chris Dessi and building your personal brand or to grab your own copy of his latest book visit: christopherdessi.com

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

7 Communication Tips That Make Great Leaders

 communication

A great leader is a great communicator. 

Yet communication, especially in the sense of public oratory, is in many ways a lost art form among today’s leaders. 

It’s rare that we have a leader that delivers the kind of speech that touches our spirit and inspires us to be better. 

Too often, leaders ride the credence of their position rather than the articulation of their passion when communicating to their teams. 

Here’s 7 practical things leaders can do in their public presentations that will make them more effective with their followers:

1. Tell stories – Your slides are boring. Your numbers are numbing. So instead, tell stories about specific team members or specific customers where things are being done right. That will keep us engaged and listening. 

2. Be Vulnerable – We barely know you. We barely see you. And then you stand on stage in your stodgy suits and tell us facts. What we’d rather hear about is some of your own blunders, some of your own fears, and some of your transparent mistakes. Humanize yourself by connecting with us through “real” feelings you have. 

3. Build Leaders – The fastest way to make us love you is when you celebrate and lift up the other people in our organization that we all respect and love. It helps us trust you when you recognize the people who look after us and when you show that you know who the people are that do the work around here. If you’re really savvy, you’ll build up your leaders in front of us which will make them feel like a million bucks and bond us all together as a team and reinforce our conviction in leadership as a whole. 

4. Show Appreciation – We know you get pressure by the board, our investors or whoever it is that you answer to about hitting our numbers and we expect that some of that pressure will roll down to us. But what would really make us feel awesome – and want to work harder for you – is if you simply said “thank you.” If you can just find some way to let us know that you notice how hard we are all working and that you appreciate the sacrifices we do make, that will go a long way. 

5. Reinforce Principles – Yes we know that if we were good employees we would all have our core values and principles memorized word for word, but hey we forget and let’s be honest we’d rather spend our free brain capacity playing fantasy football and hanging out with our families. So if there is a principle you want to empower us to operate the company by, please talk about it and give examples of how we could execute it. Or better yet, in your explanation of certain decisions or changes that are being made, connect the justification for why back to our core principles. That helps us understand that you really do take them seriously and that we all should too. 

6. Promote Vision – Most of all we need you to remind us why we are all here. Talk to us about what you believe. Tell us how what we do is important and how our individual roles all add up to something greater and more important. And tell us where we are going as a team. We want to be excited about what is ahead and we want to be in on the big picture. 

7. Compel Greatness – Finally, charge us up with a challenge. Send us off on a high. Invite us to accomplish something great. We want to be a part of something big. Show us how we can be. Let us know what you see, what you believe in and what is coming in the future. 

We’re here because we still see the value in what we all do. Be the leader we want to believe in. The better you are at communicating, the easier it is for us to get behind all that you’re talking about. 

Believe in us and we will believe in you.