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The 3 Basic Elements of an Automated Revenue Machine

digital marketing

How do I make money online?

Can social media really generate leads for my business?

Do we need to have a blog or podcast to be successful online? 

What is the best way to get traffic to my website? 

How does it all fit together?

These are common questions that small business owners are asking more and more as the world moves digital. 

So I figured I’d layout the high level view of how digital marketing works since we at Southwestern Consulting consider it as “online selling.”

There are three core components of a successful digital marketing (online selling) strategy for a small business. You must have all three in place if you want to maximize your potential. 

1. Conversion – This is the most important but the most commonly overlooked of the three. It’s the most important because it is your strategy for how to convert a visitor to your site into a follower, then into a fan, then into a customer. The best strategy for doing this is using a combination of pdfs, emails, surveys, videos, and nurture campaigns. There is a lot of psychology here and strategy that is much more important than what technology you use. 

2. Content – Before you can ever convert someone into an inbound lead or a paying customer, you have to first build trust with them. The best way you do that is by putting out value added content that helps them solve their problems and answers their questions… for free. This may seem counter intuitive at first but the best way to prove you can help someone solve their problem is to give them free advice to actually help them solve their problem. The better your content the more consistent your conversion. 

3. Traffic – This is the one that everyone spends their time on but in my opinion is what you should do last. Yes you need traffic, yes SEO matters, yes there is a lot to learn and a lot of information out there about getting visitors to your site. However, what good is it if a bunch of people come to your site but you have nothing easily available to offer them, no strategy for presenting it to them, and no way of measuring whether or not your efforts are working? It’s just vanity traffic. 

You would never start a bakery shop and have your grand opening before you had all your equipment setup, a fully trained staff, basic business systems, and most of all bread and pastries available on the shelves to sell. Yet in the digital age, small business owners do it all the time. 

They throw up a website and focus on driving traffic and even buying ads or paying for search without having thought through any such strategy for building a lasting relationship with their visitors and nurturing them towards an eventual sale. 

There is a system and science to using online marketing to drive revenue for your business. 

If you’re interested in learning more check out this free course I’ve put together for you on how to build an automated revenue machine by CLICKING HERE.

 

Jonah Berger: Contagious – How to Make Ideas Spread – Episode 152 of The Action Catalyst Podcast

ideas

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Show Highlights:

  • Social transmission is any time in which one person’s behavior effects another. @j1berger
  • Social currency – we are more likely to share something the better it makes us look. @j1berger
  • The things we share affects how other people see us. @j1berger
  • As business owners we get people to talk about our product by sharing how talking about our product makes them look good. @j1berger
  • Focus needs to be on the customer or user and how it will make them look. @j1berger
  • Triggers – How can we link ourselves to something in the environment that people think of often. @j1berger
  • Rather than thinking about what technology I’m on, focus on the underlying psychology of “why would someone share my product?” @j1berger
  • Focusing on your customer rather than the company will help you be more successful. @j1berger
  • Today, word of mouth no longer results from a face to face interaction where you can control people’s first impressions. @rory_vaden
  • All the principles of selling offline apply to selling online because they are principles of human communication. @rory_vaden
  • Our philosophy is that selling is not talking people into things they don’t want. It’s bending over backwards to help them decide what is right for them. @rory_vaden
  • Over deliver – Doing what you said you were going to do is merely the price of admission. @rory_vaden
  • Even in an online process you should always survey your customers. @rory_vaden
  • The practices change but the principles never do. @rory_vaden

For more information about Jonah Berger and his studies visit jonahberger.com.

To learn more about online selling and receive a FREE Video Course on How to Build an Automated Revenue Machine visit arm.roryvaden.com.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!