Greg Head helps founders and CEOs develop stronger growth strategies for their businesses. He has helped three software companies grow from startup to global scale in more than 25 years in the software industry. Most recently, he worked with Infusionsoft growing it from $15 million to $100 million in revenues in five years as Chief Marketing Officer, leading the company’s marketing strategy, demand generation, communications, partner marketing and product marketing functions. Greg also held leadership positions at the startup through acquisition stages of two other highly-successful CRM software businesses, ACT! and SalesLogix, which have generated more than $1 billion in total revenue.
- You have to figure out what your message is for the world. @GregHead
- Things that scale up do so by narrowing down. @GregHead
- Successful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHead
- Going from ADD to OCD is a requirement for scaling up. @GregHead
- If you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHead
- Know what game you’re playing. @GregHead
- 8 action steps to help you get more strategic marketing clarity for your business.
- It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead
- “Mindshare precedes market share” – @ScottMcCain
- First, clarify who you are going after. @rory_vaden
- When clarifying your customer, think in psychographic in addition to demographic. @rory_vaden
- Your current customers tell you who your future customers should be. @rory_vaden
- Cultivate the habit of action by demanding progress and completely freeing yourself of the demand for perfection. @rory_vaden
- The more you try, opportunities you take, and tests you make the better you will become. @rory_vaden
Visit Greghead.com to learn more about Greg and his insights.
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The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!