Get Your Free eBook

GET IT NOW! Rory Vaden eBook

Sign up to receive my Daily Discipline blog posts via e-mail and get a copy of my popular e-mini book of quotes FREE.

Get a free Rory Vaden e-book!

Procrastinate on Purpose


Era 1 Time-Management thinking was about efficiency. It was predicated on the idea of doing things faster. And all things being equal, efficiency is good but there is a limitation to efficiency that gives it a point of diminishing returns as a time-management strategy.

No matter how efficient we are, in today’s day and age, there is always going to be more to do than we can ever get to. At one point in history the idea was to create  tips and tricks and tools and technology to help us get our to-do list done faster so we’d have margin or space left over.

But that’s an incomplete strategy today. Because we all carry computers in our pocket and we are all working as efficiently as ever before and we are still never caught up. That’s because at the end of today’s modern to-do list isn’t more margin; it’s another to-do list!

Era 2 Time-Management thinking was about prioritizing. Prioritizing time was about developing calendars and checklists to help us focus first on what matters most.

Prioritizing has been the pervasive paradigm of thinking in the world of productivity since 1989. We still refer to “prioritizing” as the cure-all for most of our time-management problems. And while prioritizing is still a highly valuable skill and as relevant as ever before, it too has a very substantial limitation that nobody ever talks about.

There is nothing about prioritizing that creates more time. All prioritizing does is put one thing in front of the other. It takes item #7 on your to-do list and bumps it up to #1. But it does nothing to help you get the other items on your to-do list completed and it does not create more time. Prioritizing is simply borrowing time from one activity to spend on another.

In the world today, a new type of thinker has emerged. They don’t manage their time and they don’t prioritize their time; they multiply their time.

Multipliers have figured out ways to actually create more time meanwhile everyone else is still living with the fallacy that time is finite. Welcome to Era 3 time-management thinking.

For details on how to Multiply Your Time, check out this free 1-hour webinar at!

  • Fabrizio Bianchi

    I just finished listening to Rory in this week’s Social Media Marketing podcast and I was left really hungry for more. While I will be able to enjoy the book in English, I was wondering if a mailing list could be setup to let people know when editions in different languages will be published, in my case specifically I’m interested in the Italian version.

  • roryvaden

    Thanks Fabrizio! So nice to meet you! I appreciate you tuning in here. Actually if you fill out the form at the top right of this page that will add you to our email list for when blogs come out and for special announcements. One of our special announcements is always when our books get translated into new languages. The other thing is you might enjoy the 1 hour webinar at as a way to get some more free value! Look forward to staying connected!

  • Brandon

    This is great Rory! do you have a visual like the funnels in the book in poster size I can buy for my office? I am a highly visable person adn the daily reminder would be great until it became habbit…

  • Thanks Brandon! Unfortunately we don’t have a poster size version of the Focus Funnel available. :/ We do have posters from Take the Stairs at but we haven’t made any for POP book yet. We just have the free webinar at You can see it there. Sorry my friend. If we get many more requests maybe we’ll look into it!

  • Marcel Hofman

    Dear Rory, great insights you are providing in the 1-hour webinar. I particular like what you mention around minute 27, i.e. we choose to spend/invest our time based not only on logical thinking, but also on an emotional basis. What do you think about the influence of one’s physical and social environment in deciding how we spend our time? For example, if your
    co-workers or those you report to express their scepticism towards a time
    management decision you are planning to make that is significant for you and the company in general, would you still do it?

    Just some food for thought, no need to reply.

    Thank you for your inspirational talk.

  • Hey Marcel, this is actually a great question! There is a slightly different dynamic to being a Multiplier when you have a boss and you aren’t in full control. But it can still be doing.

    What you do is take your to-do list, evaluate it based on Significance and which ones Multiply your time.

    Then go to your boss and say “you’ve asked me to do this, this, and this. I estimate that these will each take x# of time. Which would you like me to focus on first? My suggestion would be to focus first on ______ because if I do that one it will create more time/results tomorrow. But I’m happy to do them in the order you prefer. What do you suggest?

  • Marcel Hofman

    Dear Rory,

    Thanks for your suggestion, very
    insightful. I think most bosses will appreciate you are actively seeking and providing solutions that facilitate long-term business growth. You also respect his/her role by leaving the decision power to him/her. Let’s say the boss
    agrees and lets you carry out what you suggested. If all goes well, it would be great to be able to demonstrate that your choice has created more time or led to better results. As you say that procrastination is the most expensive invisible
    cost in business today, what are your thoughts on providing tangible results to higher management that you saved costs and/or time?

  • Do your best to measure everything! Provide any empirical evidence or suggestion that the contribution has made a difference and then apply to MVOT to it!

  • Marcel Hofman

    Great Rory, I’ll put in the numbers!

  • Imane

    Hey dear Rory , I am fascinated by your work and i have a small question(* tip ) to ask you :

    i’m an engineer student , i have a lot of work and studies to do . but my problem is that , i don’t manage my time right . you said in one of your speeches that : i.e. we choose to spend/invest our time based not only on logical thinking, but also on an emotional basis. and i agree , but i have a Bf that he want me to spend some quality time with him everyday , and my roommate that takes from my time too , and i can’t deceive all those people because they are so close to me , and i wanted to be able to do both , personnel and professional parts but i just have small periods on a day , I really dont have time , how can i manage this please ? ( i study in my school like 8 hours a day )

  • Thanks Imane. If you are investing time into school and learning then that is a good multiplication of your time. Friends and significant others are also always important uses of time. One thing you can sometimes try and do is try to have shorter but more focused dedicated time with your friend. For example sitting next to each other watching TV for 4 hours might seem like your spending time together but you’re really not building and making your relationship stronger. Instead you might spend 90 minutes together taking a walk and having deep focused conversation and then having time to work on something else (or work side by side with each other) for the remainder of the time. This is similar to having a date night once a week where you focus exclusively on building a relationship but similarly you have one night a week that is a work night where you agree to allow you to have uninterrupted time to work.

    Hope that helps!

    PS You will probably get a lot out of the free webinar at if you haven’t watched that yet. And for more free tips you could also check out this entire section of my blog: