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Life Story with Amanda Johns Vaden and Jim Cavale: Highest Use Of Time – Episode 147 of The Action Catalyst Podcast


As Iron Tribe’s President, Jim Cavale’s focus is scaling the Iron Tribe Fitness athlete experience throughout all of its gym markets, leading each of his departments to innovate new growth strategies and engage their respective teams to achieve the brand’s purpose of creating fitness communities that change lives. He is passionate about impacting lives in a positive way in every aspect of his life.

Amanda Johns Vaden is a Senior Partner, Million Dollar Producer, Business Consultant, Executive Coach, and Keynote Speaker at Southwestern Consulting™Her involvement in Southwestern Consulting™ started in 2006 where she traveled the country working with over one thousand U.S. based sales offices training them on best practices in sales and business.

Show Highlights:

  • As you grow you realize it’s tough to scale anything, especially culture. @JimCavale
  • When people are all about purpose and passion, sales sometimes becomes a dirty word. @JimCavale
  • At some point you have to say no and let go of controlling every aspect of your life. @JimCavale
  • Time management is a system that you use to manage your time, not a tool of productivity. @JimCavale
  • Are the items on your to-do list the most important use of your time? @JimCavale
  • Create more whitespace on your calendar to free up your mental and creative capacity. @AmandaJohnsSWC
  • When you go from one meeting, phone call, and project to the next, you don’t give yourself time to get real tasks done. @AmandaJohnsSWC
  • What do you do better than any one else in the world? Don’t get distracted by everything else and do that one thing really well. @JimCavale
  • What is your time worth today? @JimCavale
  • Put those goals into motion and figure it out along the way. You will never have everything figured out before you start. @AmandaJohnsSWC
  • I never want to look back and say, “I didn’t get the most out of myself.” @JimCavale
  • The more you help yourself and make yourself better, the more you can help others be better. @JimCavale

To learn more about Jim and Iron Tribe Fitness follow the journey and get involved at irontribefitness.comTwitter, Instagram, or Facebook.

If you are interested in partnering with Iron Tribe and opening up a franchise in your area, click here!

The Action Catalyst show is a weekly podcast that Rory Vaden of Southwestern Consulting™ hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration to help you take action”. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!

Forget Your Way To Productivity


“If I decide to POP (Procrastinate on Purpose) an activity, where do I store it so that I don’t forget about it later?”

This has become a question I have been receiving regularly as it relates to Multiplying Time. I will answer for myself personally, not on behalf of all Multipliers. Though I suspect many of them would have similar philosophies.

The question itself speaks again to the insight we address in the POP book that time management is not just logical; its emotional. 

If you look closely, you’ll see the question and subsequent resulting action is driven by a strong human emotion: fear.

There is a fear that we will forget something.

A fear that we will miss something. Or miss out on something.

A fear that we will fail by losing track of something.

So while there could be plenty of reasonable and practical answers to the question (“where do I store this list?”) such as a word doc, your calendar, or a note on your phone…none of those are my actual answer.

In fact, if you’re asking the question, then you probably aren’t going to like my answer.

Because my answer requires managing that emotion of fear and letting it go – and that can be hard.

In short, my answer is “I don’t store it anywhere.”

If I decide that something should be “POP”ped, then I simply delete it and let it disappear.


Floats away.


I let it go – out of sight and out of mind.

I don’t like storing it on the calendar because the whole point is to get stuff off your calendar. It has to go through the focus funnel again in the future in order to fight its way back on.

I don’t add it to a future to-do list, as I don’t really keep a to-do list. I have my email, which captures a bunch of stuff for when I can get to it, and most importantly I have the one or two most significant priorities in my head that I must do each day. Those are the things that are most influential of my actual behavior.

I do keep some simple lists, but I don’t have one for things I might do some day.

If it’s not important enough to do right now, then why worry about it? Why would I setup a system to worry about it later?

There are some rational exceptions to this rule:

  • For example, I keep a “rolling topics” list as a moving calendar invite that mirrors each of my recurring meetings, where I reduce long email threads to discussion items bullet points that are better handled in person than in writing.
  • Part of my book writing process is to have a separate Word doc for each new book I will one day write where I just throw new relevant ideas for it until I actually start working on the book.
  • I keep a list of blog topics/ideas on my phone.
  • I do have a bucket list, which is more of a list of goals I’m focused on.

However in all of those instances, they aren’t really tasks as much as they are ideas to explore at the right time.

I have let go of trying to track activities that I “might” need to do in the future.

In general, I try not expend emotional energy worrying about something that may never come to pass.

If you need to, store it wherever makes sense.

But the magic is not in where you store it.

The magic is in freeing up your emotional energy, your creative space, and your full focus. The magic is in giving yourself permission to spend time on the significant things today that create more time and results tomorrow – and not worry about the urgent things that don’t.

This system is based on trust. Trust that if a task really is significant enough to be done, I don’t need to set a reminder, an alarm, or a system to really track it.

If it’s significant enough to do, it will naturally find a way back to the top of my mind.

It will crop back up in my pile of things to look at.

It will be raised again and again in future meetings.

It will be on my heart when I wake up in the morning.

While it’s not the most sophisticated system, it is actually a very effective one. Trusting your heart, your brain, your instincts, and your conscious about what is the next most significant thing that you should do is almost always more accurate then looking to your inbox, calendar, or to-do list for that guidance.

Systems can be wonderful, but at some point they become dangerous if we stop thinking.

Use your head and think.

Trust yourself and don’t rely solely on your system.

Free yourself to focus on what matters and watch everything fall into place.

Are you delegating or merely deflecting?

Passing the buck

Delegating means empowering someone with the resources they need to complete a worthwhile task.

Deflecting is forwarding something along just so you don’t have to deal with it.

When you delegate you invest the energy to make sure the tools, training, and instructions are provided for the receiver.

When you deflect you merely throw a giant messy pile at someone because you don’t want to have to sort it out yourself.

Delegating means recognizing that if you don’t take the time to setup the project properly on the front end it will come back around to you eventually in much worse condition.

Deflecting means dropping something in someone else’s lap just so you can free up time in the short term without consideration for your own role in ensuring successful completion.

When you delegate you enable someone to do something valuable that moves the team forward.

When you deflect you just load people up with insignificant and menial tasks that keep them busy.

Delegating means you do the critical thinking of evaluating whether or not something should even be done.

Deflecting means you’re just creating work for others because you don’t want to spend the energy of analyzing.

When you delegate you help do some of the thinking and then you get assistance with some of the work.

When you deflect you outsource both the thinking and the work.

Delegating is productive.

Deflecting is wasteful.

Delegating is empowering.

Deflecting is suffocating.

Delegating is leadership.

Deflecting is lazy.

The Lie You Keep Telling Yourself

Lies we tell ourselves

If you watch TV or movies… then you are not too busy.

If you play video games… then you are not too busy.

If you spend time surfing the web or browsing around on social media… then you are not too busy.

If you go to the mall or spend time shopping online… then you are not too busy.

There can be a million different reasons why you might not be achieving your goals, but if you do any of these things, then being “too busy” isn’t one of them.

You might be choosing to unwind.

You might be choosing to relax.

You might be choosing to have more free time.

You might be choosing to have more fun in your life in the short term.

That is fine.

Those are all choices.

And they are all your prerogative.

But they are choices that you are making in lieu of spending your time doing something else – like pursuing your goals.

I’m not saying it’s bad.

I’m not even saying you should pursue your goals.

I’m just simply saying that if there is some goal you’re not achieving, chances are that it has nothing to do with being “too busy.”

You are not the somehow powerless victim of the uncontrollable circumstance of not having enough time.

Even though we sometimes tell ourselves that.

The 4 Costs of Being Overwhelmed

Clock Overwhelmed

When things are piling up, back logging, and there is more work to be done than you have time and staff to do it, you are going to pay one of the 4 following costs:

  1. The Cost of Missing Out – You’re going to have to turn down some of the opportunities in front of you. And you’ll have to risk missing out on something by just saying no altogether and crossing it off your list of projects.
  2. The Cost of Hiring More Staff – You need to invest money into bringing on more people to help you do all of the work that you’re creating.
  3. The Cost of Doing it Yourself – You will have to pick up the slack personally on the things that your team can’t get to and do some of those things yourself. This is typically the most expensive option because you’re either paying someone else to do something at their rate of pay or you’re paying yourself to do it at yours.
  4. The Cost of Waiting – You can choose to be okay with the project or task being delayed until your team completes the existing things in the queue and has the necessary capacity to take on these additional items. This is also known as patience – and very few people today have any.

What is important to realize, whether you like it or not, is that when you are overwhelmed you’re always going to pay one of these 4 costs.

It can feel hopeless when you’re overwhelmed and there is more to get to than you can ever possibly do, but that’s just a feeling.

The reality is that you are very much in control. You have 4 choices. And you are capable of making any of the 4 choices… but you will have to choose one.

So make your choice and be okay with it.

Because what you do not want is the cost of extra stress and feeling helpless.

Greg Mckeown: Essentialism – Episode 141 of The Action Catalyst Podcast

Greg Mckeown pictureGreg MckeownGreg McKeown has dedicated his career to discovering why some people break through to the next level—and others don’t.

The definitive treatment of this issue is addressed in McKeown’s latest project: the instant New York Times and Wall Street Journal bestseller, Essentialism: The Disciplined Pursuit of Less. As well as frequently being the #1 Time Management book on Amazon, this book challenges core assumptions about achievement to get to the essence of what really drives success.

McKeown is the CEO of THIS Inc, a company whose mission is to assist people and companies to spend 80 percent of their time on the vital few rather than the trivial many. Clients include Adobe, Apple, Google, Facebook, Pixar,, Symantec, Twitter, VMware and Yahoo!.

Show Highlights –
• We have been conned by the idea that we should be able to do it all and have it all. And it’s a lie. @GregoryMckeown

• We live in a world where almost everything is worthless and very few things are exceptionally valuable. @GregoryMckeown

• Essentialism – the disciplined pursuit of less but better @GregoryMckeown

• Employers want people who actually create value, not people that measure value by how busy they are. @GregoryMckeown

• What if we stopped celebrating being busy as a measurement of importance?@GregoryMcKeown

• Rich people chose to be paid by their results, not by their time. @Rory_Vaden

• The key to living a life of essentialism is to figure out what is important to you. Then it’s easy to find the unessentials in life. @GregoryMckeown

• What is the very best way you can serve? What is the highest contribution you can make? @GregoryMckeown

• Do you want to do your best? Or do your average? @GregoryMckeown

• If things don’t spark joy in your life, get rid of it. @GregoryMckeown

• We say yes to too many things. Instead, we need to find what is essential in life to us so we can gracefully say no. @GregoryMckeown

• Any time you say yes to one thing, you are simultaneously saying no to an infinite number of others. @Rory_Vaden

• The strength to say no comes from being rooted in the reality of saying yes and the impact that yes has on your time.

• Your highest value to others is to be your highest self.

• The more successful you become, the more opportunities that are in front of you.

To learn more about Greg, click here. To purchase Greg’s book, Essentialism: The Disciplined Pursuit of Less, click here.

The Action Catalyst show is a weekly podcast that Rory Vaden of Southwestern Consulting™ hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!