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Finding Strategic Clarity with Greg Head – Episode 182 of The Action Catalyst Podcast

Clarity

Greg Head helps founders and CEOs develop stronger growth strategies for their businesses. He has helped three software companies grow from startup to global scale in more than 25 years in the software industry. Most recently, he worked with Infusionsoft growing it from $15 million to $100 million in revenues in five years as Chief Marketing Officer, leading the company’s marketing strategy, demand generation, communications, partner marketing and product marketing functions. Greg also held leadership positions at the startup through acquisition stages of two other highly-successful CRM software businesses, ACT! and SalesLogix, which have generated more than $1 billion in total revenue.

  • You have to figure out what your message is for the world. @GregHead
  • Things that scale up do so by narrowing down. @GregHead
  • Successful companies start with one customer, doing one thing massively well, usually with one tactic. @GregHead
  • Going from ADD to OCD is a requirement for scaling up. @GregHead
  • If you don’t narrow down exactly who you serve, you are just another mediocre player. @GregHead
  • Know what game you’re playing. @GregHead
  • 8 action steps to help you get more strategic marketing clarity for your business.
  • It’s easier than ever to start a business but harder than ever to capture people’s attention. @GregHead
  • “Mindshare precedes market share” – @ScottMcCain
  • First, clarify who you are going after. @rory_vaden
  • When clarifying your customer, think in psychographic in addition to demographic. @rory_vaden
  • Your current customers tell you who your future customers should be. @rory_vaden
  • Cultivate the habit of action by demanding progress and completely freeing yourself of the demand for perfection. @rory_vaden
  • The more you try, opportunities you take, and tests you make the better you will become. @rory_vaden

Visit Greghead.com to learn more about Greg and his insights.

Are you a speaker, author, or consultant? Visit ARM.RoryVaden.com for a free video course where Rory highlights the principles and strategies we use to reach more people. gather leads, and make more money.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Triggers Self-Discipline and Creating Radical Transformation with Marshall Goldsmith – Episode 181 of The Action Catalyst Podcast

transformation

Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Published in 2015, his book Triggers is a Wall Street Journal and New York Times #1 Bestseller! He’s also the author of New York Times bestseller and #1 Wall Street Journal Business Book What Got You Here Won’t Get You There, winner of the Harold Longman Award as Best Business Book of the Year. With a PhD from UCLA, Marshall is a pioneer 360-degree feedback as a leadership development tool. His early efforts in providing feedback and then following-up with executives to measure changes in behavior were precursors to what eventually evolved as the field of executive coaching. With nearly 40 years of hands-on experience, Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change.

Show Highlights:

  • A trigger is any stimulus that may impact our behavior. @coachgoldsmith
  • Almost all of us have a great plan of what we want to be in life but don’t implement it well. @coachgoldsmith
  • Every day we are barraged by triggers in our environment that throw us off target. @coachgoldsmith
  • Our environments are often willpower reduction machines. @coachgoldsmith
  • We overestimate our willpower abilities and underestimate our need for help. @coachgoldsmith
  • Our default reaction in life is not to find happiness or meaning; it is inertia. @coachgoldsmith
  • If we don’t challenge ourselves inertia kicks in and we just keep doing what we’ve been doing. @coachgoldsmith
  • Most of us spend more time planning vacation than then we do planning our lives. @coachgoldsmith
  • Sometimes what we need to preserve is more important than what we need to change. @coachgoldsmith
  • Before doing anything, ask yourself “Am I willing to make the investment required to make the change.” @coachgoldsmith
  • If you can develop a mastery over your emotions, you have created power in your life to do anything. @rory_vaden
  • You must set up your environment for success. @rory_vaden
  • Focus on daily activities, not long-term results. @rory_vaden
  • Be mindful of the daily activities you are doing and let the results be a byproduct. @rory_vaden
  • You must have accountability to create change. @rory_vaden
  • Embrass consistency over intensity. @rory_vaden
  • Doing the things you don’t want to do is the path to getting the life you want. @rory_vaden
  • Self-discipline creates freedom; Self-control creates power. @r0ry_vaden

This is a special extended interview! Send an email to RoryPodcast@gmail.com with your first name in the subject line to gain access! 

Find more on Dr. Goldsmith or grab a copy of Triggers visit: Marshallgoldsmith.com

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Radical Leadership with David Burkus – Episode 180 of The Action Catalyst Podcast

radical

David Burkus is a best-selling author, an award-winning podcaster, and associate professor of management at Oral Roberts University. His latest book, Under New Management, challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work — and reveals what does. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. David is a regular contributor to Harvard Business Review and Inc.

Show Highlights:

  • “Great leaders don’t innovate the product, they innovate the factory.” – Dane Atkinson
  • A boost in moral happens when mutual trust is formed. @davidburkus
  • We are living in a 24/7 World and it is killing us. @davidburkus
  • Are we overloading our people with too much communication? @davidburkus
  • Leaders should be in the business of elimination. @davidburkus
  • What things block your people from doing their best work? How do I eliminate them? @davidburkus
  • “The future is already here, it’s just not evenly distributed.” – William Gibson
  • As a company, don’t neglect the small things. @davidburkus
  • If we don’t challenge our thinking, we are in danger of going extinct. @rory_vaden
  • Ultimately, your not-to-do list is more significant than your to-do list. @rory_vaden
  •  You can’t use today’s time-management challenges with yesterday’s time-management thinking. @rory_vaden
  • The best thing you can do as a leader is to keep learning, growing, working and serving. @rory_vaden

Find out more at WorkSmarterSummit.com/Vaden

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Victory of Victimhood with Preston Smiles – Episode 179 of The Action Catalyst Podcast

victimhood

Personal Development’s breakthrough power couple, Preston Smiles and Alexi Panos, have supported thousands of people who have dramatically changed their lives by participating in the various programs and workshops they teach all over the world, including their groundbreaking 12-week online training program The Bridge Method, and the popular workshop The Bridge Experience. As agents of change, passion and possibility, they both founded their own movements that inspire and empower people worldwide, including Preston’s Love Mob and Alexi’s non-profit E.P.I.C. Preston and Alexi’s trainings are action-oriented and address all learning styles while engaging the Mind, Body and Soul. They are insanely committed to leading others on this same path and inspiring people to step fully into their unique gifts. They have created a movement of transformation and have built a tribe of loyal fans around the globe who aren’t just inspired by their work, but empowered by it. Their previous books include Love Louder and 50 Ways to Yay!

Show Highlights:

  • Everything points to something outside of ourselves to complete us. @PrestonSmiles
  • It’s not a matter of becoming – It’s a matter of revealing. @PrestonSmiles
  • It’s less about the doing and more about the being. @PrestonSmiles
  • Without awareness, there is no choice. @PrestonSmiles
  • You cannot change a habit that you are not aware of. @PrestonSmiles
  • “Diminishers” are ways we sabotage our success right before the breakthrough. @PrestonSmiles
  • The moment we take 100% responsibility we gain our power back. @PrestonSmiles
  • How did I create, allow or perpetuate this situation? @PrestonSmiles
  • What you permit, you promote. @PrestonSmiles
  • Your brain is not programed for success; it is programed for survival. @rory_vaden
  • If I’m going to do something great, then I must do something different. @rory_vaden
  • The payoff of self-sabotage is comfort and conservation of energy. @rory_vaden
  • There is nothing about who you are that was designed to be mediocre. @rory_vaden
  • There is nothing about your past that has doomed you to a negative future. @rory_vaden
  • You are capable of a new, rich and powerful future. @rory_vaden
  • You were born not to be a victim, but for greatness. @rory_vaden

You can find out more about their revolutionary Bridge Method HERE.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Productivity and How to Say No with John Lee Dumas – Episode 178 of The Action Catalyst Podcast

productivity

John Lee Dumas is the Founder and Host of EOFire, an award winning Podcast where he chats with today’s most successful Entrepreneurs 7-days a week. With over 1400 interviews to date and multi-millions a year in net revenue, JLD has shown how delivering free, valuable, and consistent content can create a successful business and impact the world!

Show Highlights:

  • Productivity is producing the RIGHT things on a daily basis. @johnleedumas
  • What is productive to you may not be productive to someone else. @johnleedumas
  • Self-evaluation is necessary to know what productivity looks like for you. @johnleedumas
  • Discipline is setting up plan and executing step by step. @johnleedumas
  • To be disciplined, you have to be a disciple of your day. @johnleedumas
  • I want to spend the best parts of my day producing the content that matters. @johnleedumas
  • We are human all going to shift and slide so we need an anchor like the mastery journal. @johnleedumas
  • Pencils of promise’s mission is to give the gift of education to those less fortunate. @johnleedumas
  • When you feel overwhelmed by something you have to break it down to the first, most actionable thing. @rory_vaden
  • Rory shares 5 Indicators you should say no to something.
  • If something drains you – say no or replace it with something that is life-giving. @rory_vaden
  • If you’re not good at something – say no to it. @rory_vaden
  • There is always someone out there that loves to do the thing that you don’t. @rory_vaden
  • Say no to anything that does not align with your goals. @rory_vaden
  • You multiple time by giving yourself the emotional permission to spend time on things today that create more time tomorrow. @rory_vaden
  • You’re always battling what feels good in the short term to create good in the long term. @rory_vaden
  • Any time you say yes to something you are simultaneously saying no to an infinite number of other things. @rory_vaden
  • Perfection is achieved not only when nothing can be added but when nothing more can be taken away. – sculptors principle

Click here to get your copy of The Mastery Journal!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Finding Your Wingmen with Waldo Waldman – Episode 176 of The Action Catalyst Podcast

wingmen

Lt. Col. (ret.) Rob ‘Waldo’ WaldmanThe Wingman is a professional leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller Never Fly Solo.  He teaches organizations how to build trusting, revenue producing relationships with their employees, partners, and customers while sharing his experiences as a combat decorated F-16 fighter pilot and businessman.

He is a highly experienced combat veteran with over 2,650 flight hours and sixty-five real world combat missions, having flown both in Iraq enforcing the “No-Fly Zone” and in Yugoslavia during Operation Allied Force in 1999. Some of his military honors include five Air Medals, two Aerial Achievement Medals, four Air Force Commendation Medals, and two Meritorious Service Medals.

Waldo is a graduate of the U.S Air Force Academy and also holds an MBA with a focus on Organizational Behavior. He is an inductee into the Professional Speaker Hall of Fame, a prestigious award that honors speakers who have reached the top echelon of platform excellence, and has been bestowed on less than 190 speakers worldwide. He is also a Certified Speaking Professional (CSP) and his clients include Hewlett Packard, Verizon Wireless, New York Life, Siemens, The Denver Broncos, and Johnson & Johnson.

In addition to his speaking business, Waldo is also founder and President of The Wingman Foundation, a 501(c)(3) whose mission is to build funds and awareness for soldiers, veterans and their families in need.

He’s been featured on Fox & Friends, CNN, MSNBC, CNBC, The Harvard Business Review, Success Magazine, INC. Magazine, and Business Week.

Show Highlights:

  • Your passion has to be stronger than your fear.  @waldowaldman
  • If what you’re doing doesn’t get you out of bed, abort immediately. @waldowaldman
  • When you know people need you, you find meaning in your mission and don’t give up. @waldowaldman
  • I won’t allow my fear to keep me from doing what I need to do and helping people. @waldowaldman
  • A wingman is someone you feel comfortable going to for help and are confident in their ability to help you. @waldowaldman
  • Usually help from a wingman is a proverbial slap across the face. @waldowaldman
  • A wingman will tell you what you need to hear, not what you want to hear. @waldowaldman
  • You need people who will truly speak the truth to us. @waldowaldman
  • A good wingman will point out potential threats to you and you have to take action. @waldowaldman
  • You have to trust what your wingman is telling you because they can see the potential threats you cannot. @waldowaldman
  • Your work ethic is your most important asset. @waldowaldman
  • I would much rather fly with someone who is prepared than someone who I like hanging out with. @waldowaldman
  • Plan for the worst, expect the best. @waldowaldman
  • We have to overcome the things in life that are dragging us down. @waldowaldman
  • Who are your wingmen? @rory_vaden
  • A wingman is someone you have to trust. @rory_vaden
  • A wingman is someone who compliments your strengths. @rory_vaden
  • There will always be a chance to bail; find someone who is loyal. @rory_vaden
  • You know you’ve found a wingman when they’re really looking out for you. @rory_vaden

For more info about Waldo’s programs or his bestseller Never Fly Solo, visit www.yourwingman.com, e-mail info@yourwingman.com, or call 770-333-9867.

A special gift for The Action Catalyst Podcast listeners: Visit www.yourwingman.com/nfs  and use password: Wingman for a free copy of Waldo’s audiobook Never Fly Solo! 

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!