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7 Phases to a Powerful Global Rebrand – Episode 196 of The Action Catalyst Podcast

rebrand

Southwestern Consulting started as a few people with a dream of a worldwide brand. Now with over 150 team members that dream is becoming a reality. In this week’s episode of the Action Catalyst Podcast, Rory shares the 7 Phases of a powerful global rebrand from personal experience with Southwestern Consulting’s own rebranding journey.

Show Highlights:

Branding improves the customer experience. @rory_vaden

People want to be associated with good brands. @rory_vaden

A minor increase in quality plus a major increase in brand equals a monumental difference in profits. @rory_vaden

“Find your uniqueness and exploit in the service of others.” – @larrywinget

Boil down who you are into a few words. @rory_vaden

Until you get your strategy right, you’ll never get your brand right. @rory_vaden

Your brand needs to be able to expand quickly without being diluted. @rory_vaden

Redoing your website is always a huge project relative to the size of your company. @rory_vaden

A better brand warrants a higher price. @rory_vaden

In order for a team to get to the next level, every member must be willing to have a piece of their ego disappear. @rory_vaden

Your web copy must be extremely and painfully obvious. @rory_vaden

Sell the problem as much as you sell the solution. @rory_vaden

Take the time to develop strategy. @rory_vaden

Invest in outside expertise. @rory_vaden

Focus on conversion, not on vanity. @rory_vaden

Go as fast as you can, but as slow as you have to. @rory_vaden

Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Painless Prospecting and Conquering Call Reluctance with Dave Brown – Episode 195 of The Action Catalyst Podcast

Prospecting

Dave Brown is a Founding Partner of Southwestern Consulting and one of the driving forces in making Southwestern Consulting what it is today. He is a world leader in training people to eliminate their call reluctance through his award winning speech and book Painless Prospecting. He lives out the 160+ year Southwestern Principles in all he does. Dave is a sales and sales leadership practitioner first and everything else second. When he is not on stage or on the phone selling something he is spending time with his wife, kids, friends and dog. He is still very active with sports around his community and is a wine fanatic that is preparing the soil on his land outside of Nashville for their family’s future Tennessee Winery already named “Brown Family Sellers.”

Show Highlights:

Learn to say positive things about rejection. @davebrown_SWC

Pray for your nos. @davebrown_SWC

Asks everyone, even if they reject you, for referrals. @davebrown_SWC

When you’re rejected, you are intercepting the negativity for someone else. @davebrown_SWC

There are massive opportunities out there for us if we just reach out. @davebrown_SWC

You have to ask for what you want or you’re not going to get it. @davebrown_SWC

The reason we don’t ask is because we don’t believe we deserve it.  @davebrown_SWC

Be pleasantly persistent. @rory_vaden

Act your way into healthy thinking. @davebrown_SWC

It’s hard to be nervous when your hearts on service. @rory_vaden

Fear is self-centered. @rory_vaden

Change the way you think about “no.” @rory_vaden

 

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Winning At Home Like You Win At Work with Mark Timm – Episode 194 of The Action Catalyst Podcast

Winning

When Ziglar Family CEO, Mark Timm, heard Zig Ziglar speak for the first time almost 3 decades ago, it changed his life direction. Mr. Ziglar’s timeless principles inspired Mark to start more than a dozen successful businesses. But when his business success didn’t transfer to his family life, Mark and his wife Ann got intentional about applying those time-tested Ziglar principles to leading and growing a successful, blended family with six children. Today as CEO of Ziglar Family, Mark passionately shares the Ziglar principles that have worked so well for his family to empower millions of other families around the world. Ziglar principles have guided Mark to significant achievements, from becoming a national FFA officer as a teen, to becoming a highly successful entrepreneur and starting more than 12 businesses.  He has spoken professionally for over 25 years, giving thousands of speeches to over one million people in 48 states. But his highest priority is to keep his family as the most important thing. Together with his wife, Ann, he is proud to parent six of the coolest kids on the planet — three boys (Markus, Kavyn, Zachary) and three girls (Mary, Cassandra & Grace). They live near Indianapolis, Indiana. When not helping families in the Thrive community, Mark enjoys flying airplanes, traveling with his family, and engaging in fun outdoor activities with his kids.

Show Highlights:

Watch Rory talking Southwestern Consulting with Zig Ziglar – Click Here!

You already know to be successful at home if you are successful somewhere else. @themarktimm

So many families don’t have a target they’re aiming for, they’re just in survival mode. @themarktimm

The greatest change happens at the dinner table. @themarktimm

“If you want to change the world, go home and love your family.” – Mother Teresa

When you’re together, don’t miss the opportunity to talk about something meaningful. @themarktimm

If we teach our kids to think, that sets them up for success. @themarktimm

Your job is not to raise a good kid, it’s to raise a good adult. @themarktimm

5 Ideas for running your business like a family:

  • Give special attention to new team members
  • Celebrate Milestones and achievements
  • Provide for them and keep them safe
  • Train and develop your people
  • Care about them because they are yours; not because of what they can do for you.

 

Go to 7daychallenge.com take it for FREE with your family for motivation, inspiration and to keep your winning streak alive!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

The Power of Positive Leadership with Jon Gordon – Episode 192 of The Action Catalyst Podcast

positive-leadership

Jon Gordon‘s best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, MLB coaches and teams, Fortune 500 companies, school districts, hospitals and non-profits. He is the author of numerous best-selling books including The Energy Bus, The Carpenter, Training Camp, The Seed, You Win in the Locker Room First and The No Complaining Rule. Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, The Atlanta Falcons, Campbell Soup, Dell, Publix, Southwest Airlines, LA Clippers, Miami Heat, Pittsburgh Pirates, BB&T Bank, Clemson Football, Northwestern Mutual, Bayer, West Point Academy and more. Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.

Show Highlights:

You don’t have to be an extrovert to be a positive leader. @jongordon11

Positive leadership says “I believe in a better future.” @jongordon11

If you’re complaining you’re not leading. @jongordon11

Complainers and pessimists focus on problems, positive leaders focus on solutions. @jongordon11

Complaining is not a plan. @jongordon11

Positive leaders find a way forward. @jongordon11

Realism is the analytics tool for justifying complaining. @rory_vaden

Optimism isn’t saying the dream will come true, it’s finding how to move in that direction. @rory_vaden

Relentless optimism and hard work will bring your dream to fruition. @jongordon11

We confront the reality that exists but we don’t dwell on it. @jongordon11

It’s dangerous to be a realist. @jongordon11

People don’t need help being “more realistic.” @rory_vaden

You cannot be complaining and leading at the same time. @rory_vaden

Optimism is looking for a way not an excuse. @rory_vaden

Realism is an excuse dressed up as intellectualism. @rory_vaden

Being positive doesn’t mean you’ll succeed, but being negative will guarantee you won’t. @jongordon11

Positive leadership is demanding, but not demeaning. @rory_vaden

You can provide any level of accountability as long as you’re providing a higher level of love. @rory_vaden

 

Connect with Jon on Twitter, Facebook, LinkedIn and Instagram.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

How to Turn Your Life Around with Maurice Clarett – Episode 191 of The Action Catalyst Podcast

life-maurice-clarett

Maurice Clarett has traveled throughout the nation speaking to universities, businesses, non-profits, faith based organizations and high schools. His life experiences has led him to be one of the most sought after speakers.

Maurice continued his success at Ohio State becoming the first freshman running back to start, being named Big Ten freshman of the year, and setting the freshman rushing and touchdown season record. He was also instrumental in helping Ohio State clinch the National Championship in 2002 with two pivotal plays “the strip” and scoring the go ahead touchdown. This was Maurice’s only season at Ohio State due to a series of events that took place in his life (These events be seen in the ESPN 30 for 30 documentary “Youngstown Boys”).

After much success on the field Maurice had trouble finding that same level of success off of the field and found himself serving 7 1/2 year prison sentence. It was there that Maurice began to take that work ethic and discipline that brought him so much success as a football player and began to focus it on himself as a person. He began to educate himself through college courses, reading, and reading books that interested him such as the economy, finances, and business. His growth became evident to those around him as he would share what he had learned and began motivating those around him. It was this type of leadership that permitted him to be released 4 years early.

Upon being released Maurice went right to work in developing what he has envisioned. He wanted to create a platform that would allow him to connect, educate, and empower people in their life and/or profession. Maurice soon found himself connecting with the nation’s top business executives with the most notable being Warren Buffet.

His ability to connect with his audience in a practical way leaves those who hear his words feeling inspired. Maurice believes that when you compound positive reinforcements in your life, over time, you begin to receive the benefits from them.

Show Highlights:

Let Maurice know you were listening by tweeting him @ReeseClarett13

Tune in to hear@ReeseClarett13 amazing life story.

“You become like the people you’re around.” – @ReeseClarett13

“Personal development was the foundation on which I turned my life around.”- @ReeseClarett13

3 Key elements to turn your life around.

Vision is key to turning your life around and staying on track.

Surround yourself with people that live the way you desire to live.

Find more on Maurice Clarett and what he’s doing now at mauriceclarettonline.com.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Creating an Income Producing Schedule Lifestory with Jamie Hourahan and Jeff Keen – Episode 190 of The Action Catalyst Podcast

income

Jeff Keen is a registered loan agent for Ideal Home Loans, LLC in Denver, Colorado. He has been in the mortgage industry for 17 years. Jeff is in coaching with one of Southwestern Consulting’s Certified Coaches, Jamie Hourahan. Jamies’ experience is vast, but what sets him apart is his innate drive to achieve, excel, and exceed expectations. He’s an expert in helping people realize their potential and boldly deliver it to the world. He has a love for systems and operations and is constantly working to make strong existing systems better and more effective. Jamie is a relentless pioneer when it comes to finding sharper and more efficient ways of conducting business. He understands what it takes to start a new business, and has the energy and enthusiasm needed to be a top producer himself while leading teams to success.

Show Highlights:

Discipline creates freedom.  – Jeff Keen

I had to create new habits that make for a more productive day. – Jeff Keen

If you start your day in reaction mode, it takes over your entire day. @CoachHourahan

Jeff surrendered immediately and completely to the process. @CoachHourahan

Now I run the day instead of the day running me. – Jeff Keen

@rory_vaden shares 4 buckets to create an income producing schedule.

Routine. Reactionary. Revenue. Recurring. @rory_vaden

 

Click here to request a free call with one of Southwestern Consulting’s Certified Coaches!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!