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How to Perform a Business Comeback

business-comeback

We love watching comebacks.

Whether it’s movies or sports or real life stories of people overcoming seemingly insurmountable odds, we love seeing “the comeback.”

So how do you perform a business comeback?

What do you do if your business is struggling?

What do you do if you’re facing personal financial struggle?

How do you respond if you’re losing customers, accounts, profits, or marketshare?

There may be many potential answers to those questions depending on your business model or industry, but there is one answer that is nearly universal for all businesses.

In fact, in many ways it’s the epicenter of all business.

You can even argue that it’s how business began.

It’s simple.

Powerful.

And energizing to any and every business.

It is…to sell.

To generate sales.

Sales is the genesis of any business.

And it is also therefore the key to performing any individual or business turnaround.

You sell.

You sell, sell, sell.

You sell your way out of trouble.

You sell your way out of any hole.

You sell your way out of any self doubt.

Increased sales cures 95% of all business problems.

The beauty about sales is that anyone can sell.

And it doesn’t matter who you were yesterday or what you’ve done in the past.

Today you can start to sell.

You can start a turnaround by focusing on sales.

You can even start a business from scratch if you know how to sell.

Nothing happens until there is a sale.

And if you can learn how to sell…

If you can learn to love to sell…

And if you can serve people while you sell…

Then you can sell your way out of any hole.

You can sell your way through any precarious situation.

You can sell your way past any seemingly insurmountable challenge.

Increasing sales can change your personal situation and it can be the comeback of any great business.

So if you need a business comeback, then get excited, get focused and go out and sell something today.

The 10 Most Important Books to Teach You About Money

money

Not counting the Bible, which has a tremendously specific amount of information written about developing a healthy relationship with money, here are the first 10 books I think anyone who wants to learn about money should have to read, the order I’d suggest reading them in, and why…

  1. Total Money Makeover by Dave Ramsey – The first step to getting rich is to get debt-free and no one in the world knows how to do that as well as Dave Ramsey. This book has changed my life and the lives of millions of others It’s a simple plan that works, start here.

 

  1. Secrets of the Millionaire Mind by T Harv Eker – Believe it or not, but our ability to acquire money has everything to do with what we think to be true about it. The 17 wealth files presented here are absolutely foundational. I still read my “millionaire mind” affirmations every day and it’s been almost 10 years.

 

  1. The Richest Man in Babylon by George Clason – A delightful and inspiring fable, this quick and easy read shares some of the most powerful lessons you’ll have to know to become wealthy.

 

  1. The Millionaire Next Door by Stanley Danko – We all think that it’s the people who look rich that are rich…wrong! This book shows the data on the habits and spending patterns of the world’s millionaires. It will help you realize that being frugal, rather than flamboyant, with your money is really how you get rich.

 

  1. The Go-Giver by Bob Burg and John David Mann – Abundance is a mindset that starts with learning how to A radical flip on everything you might initially assume to be true about how you create wealth and income, this has become one of my absolute favorite books of all-time.

 

  1. The Compound Effect by Darren Hardy – Many of the books on this list talk about the power of compound interest, which is something you’ll want to become intimately familiar with. This book however, shows you the compounding power of hard work, good choices, and disciplined effort. A must read.

 

  1. How Rich People Think by Steve Siebold – This is a rapid-fire checklist of the differences between how rich people think compared to everyone else. It’s very straight forward, hard-hitting, and accurate. Perhaps the most distilled information available on how you need to change your thinking about money.

 

  1. Thou Shall Prosper by Daniel Lapin – A fascinating read about why statistically so many people of the Jewish faith are of above average wealth. Rabbi Daniel Lapin shows how the deep rooted beliefs you carry will ultimately determine how much wealth you accumulate and overflow into the lives of others.

 

  1. Why You’re Dumb Sick and Broke by Randy Gage – Prepare yourself for somewhat of a “slap in the face” when you read this one. But Randy Gage does it the way that only he can and he does it out of love with a sobering and honest presentation about some changes you’re going to have to make in your mental paradigm if you’re ever going to accumulate a lot of money.

 

  1. Financial Peace by Dave Ramsey – In some ways, this is a bit of a repeat of Total Money Makeover but by this point you’ll want and need the refresher again anyways! This book also talks about the specifics of things like different types of insurance and why rich investors are often boring investors.

 

Admittedly, I haven’t read every book out there on money, but I have read a lot and these ones are all certified winners. Growing up in and around lower-middle income people, we had a lot of love but I had to really work to change my thinking about money. The books on this list will both inspire you and teach you the critical concepts that you will need to be able to accumulate wealth and bless the world all around you.

The Myth of the “Lifestyle Entrepreneur”

entspannter-geschftsmann-sitzt-im-bro-mit-fen-auf-dem-schreibtisch-54936109

There is a false dream being overly sold today. 

It’s is the facade of The Lifestyle Entrepreneur. 

It typically includes messages like work from anywhere, set your own schedule, be your own boss, drive a Bentley, and make passive income without doing anything. 

It’s a damaging dream because it’s a lie. 

My problem is not with the promotion of all the things you can have, such as some of those listed above. 

All of those things can become true…eventually. And there are lots of different types of pay for performance business models that can yield them over time. 

My problem isn’t with the dream they are selling, my problem is the dishonesty about what it takes to get there. 

Because the reality is that anyone who has built a successful business has worked their freaking butt off with really long hours, for a really long time. 

They have sacrificed and saved, they have hustled and worked, and they have been beaten down over and over and over again long before they ever had any of those things. 

Real achievers have tried and failed. They started over and got slammed. They kept at it when it never looked like they would make it. But they stayed committed, they fought, they bounced back and went through piles and piles of muck and mounds of setbacks. 

They’ve had a thousand opportunities to embrace any number of justifiable excuses that would have been accepted by any other reasonable person – yet they turned their back on those “outs.”

Every “Lifestyle Entrepreneur” I know that has actually made it is someone who has worked relentlessly to get where they are and they make no mistake about what it’s taken to get there.  

The people who have successfully built businesses are easy to spot because they are the ones who are talking about the truth. 

They are talking about how hard you have to work to get there. They are talking about all of the rejection you have to endure. They are talking about how many times they failed. 

Successful people have unmistakably learned that you do what you have to do until you’ve earned the right do what you want to do. 

So while they may have some shiny toys, big brands, and large followings, they would never promote how easy it is to get there because they know full well that it’s a lie. 

Robert Herjavec from the Shark Tank said it pretty well when he said, “If you are under the illusion that you can start a business and run it at your life’s schedule, you are mistaken. The business is like a starving puppy-when it needs to eat, then it needs to eat regardless of what you have going on personally.”

Gary Vaynerchuk also captured it nicely when he dropped this truth bomb, “people leave companies to start their own business thinking that it will somehow be easier. They are badly mistaken. What they will quickly realize is that if you thought your old boss was bad, in order for your own business to succeed, your new boss had better be a slave driver.”

So if you’re allowing yourself to be convinced that there is some easy path that you’ve missed out on – don’t be. 

If you’re scrolling through social media looking at the manicured versions of other people’s lives thinking they’ve figured out something that you haven’t – quit that. 

If you’re selling yourself that if you’re being asked to work hard you’re in the wrong business – stop it. 

Because chances are that if you’re doing anything that is hard, then it probably also has integrated into it a path to many of the great things you want. 

But it won’t come easy. 

And it won’t come fast. 

And it sure isn’t going to come from jaunting gleefully around the world working only 20 hours a week. 

Quit buying into the lies. 

Quit allowing yourself to be deceived. 

And instead, put your head down and go back to work. 

When you get tired, suck it up and go back to work. 

Then, when you’re ready to quit, go back to work. 

After you’re sure you can’t take anymore go back to work. 

Once you’re completely empty, keep going back to work. 

And one day, after you’ve done that, in one direction, for a really long time, you’ll look up and realize that the “Lifestyle” you thought you missed out on became your actual reality.  

Love Your Life, Not Theirs and Eradicating Comparison with Rachel Cruze – Episode 161 of The Action Catalyst Podcast

Comparison

Rachel Cruze is a seasoned communicator and presenter who has been speaking to groups as large as 10,000 for nearly a decade. The daughter of Dave Ramsey, today she uses the knowledge and experiences from growing up in the Ramsey household to educate America’s students and young adults on the proper ways to handle money and stay out of debt. Rachel is a regularly featured in all genres of national and local media across the country. You can pre-order her newest book, Love Your Life, Not Theirs, at rachelcruze.com.

Show Highlights:

  • Social media has made it easier than ever to compare our lives to others. @rachelcruze
  • Comparing ourselves to others is the most damaging money habit we have. @rachelcruze
  • Comparisons not only steals your joy, but your paycheck. @rachelcruze
  • You end up spending too much money to keep up a lifestyle that you think everyone else is living and you’re missing out on. @rachelcruze
  • Social media isn’t all reality – it’s someone else’s highlight reel. @rachelcruze
  • Comparison is a battle no one ever wins. @rachelcruze
  • If you’re going to live without debt and with less stress and worry, you must form healthy money habits. @rachelcruze
  • Either you have to take control of your money, or your money takes control of you. @rachelcruze
  • The purpose of a budget is not to limit your freedom, but to give you freedom. @rachelcruze
  • It’s never too early or too late to do better with your money. @rachelcruze
  • 5 Ways to Stop Comparing Yourself to Others:
    1. Limit your intake – of materialism.
    2. Practice Daily Gratitude
    3. Be Debt Free
    4. Focus on Giving
    5. Monitor Investable Income

To pre-order your own copy of Rachel’s book, Love Your Life, Not Theirs, visit rachelcruze.com!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Greed, Giving, and Making Money Matter with Cole Hatter – Episode 159 of The Action Catalyst Podcast

greed

Cole is an entrepreneur, investor, award-winning speaker and founder of Thrive. Cole started his career investing in real estate and has progressed to investing in large funds, start-ups, and angel investing. He has been on stage speaking to audiences about investing/entrepreneurship around the world collectively for over 2,000 hours. Cole’s vision behind creating Thrive: Make Money Matter is to change the way businesses are run forever, creating a new breed of “For-Purpose Entrepreneurs” directing profitable businesses that focus on a local or global initiative.

Show Highlights:

  • What you convince yourself to be true about money will largely guide your relationship with money.  @rory_vaden
  • What you think about money will affect your ability to acquire it and manage it properly.  @rory_vaden
  • Greed is largely the result of thinking that you will find security and peace from having money. @rory_vaden
  • Greed is the rooted in the belief that money comes from taking from other people. @rory_vaden
  • Find all the bible verses Rory shares that that have to do with greed, generosity and money here.
  • Generosity is powered by abundance and by thinking generously about money.  @rory_vaden
  • Ferraris are great but feeding hungry kids is better.  @colehatter
  • I decided to make what I can do for others the purpose of business, not what I can do for myself. @colehatter
  • It’s no secret that some of the wealthiest people are infatuated with giving back because it is in our DNA to want to care for others. @colehatter
  • If you make your money matter you will find more reward personally than from anything else you could spend your money on. @colehatter
  • Giving isn’t so much about what you have or don’t have but a demonstration of your power over money. @rory_vaden

Thrive: Make Money Matter is the conference for entrepreneurs and business professionals who want to discover practical income-growing business strategies, create a positive impact in the world and leave a lasting legacy. Click here to get your ticket!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

What is Your Inevitable Future Trajectory?

Future

Here is the difference between successful investors (of time, money, energy) and everyone else…

Most people look at the value of a company, a person, or an investment based on what it is today.

But Multipliers do not.

Instead, they look at the IFT.

IFT stands for Inevitable Future Trajectory.

IFT is where the magic happens.

IFT is not thinking about today; it’s thinking about tomorrow.

IFT is how you spot talent before anyone else.

IFT is how to identify opportunities before anyone else.

IFT is how the rich get richer.

They see what no one else sees.

Not because they’re smarter or more astute.

It’s because they have vision.

Most people look behind.

Many people look at today.

But Multipliers look ahead.

They never value things at only what they are worth now.

They always value things considering their potential in the future.

Inevitable Future Trajectory.

That is what matters.

That is how you get ahead of the curve.

That is how you redefine and reshape the future of the world.

If you’re looking at today, then you’re already left behind.

Get out in front.

Lead.

See.

Plan.

IFT.