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Generating Infinite Referrals using LinkedIn with John Nemo – Episode 174 of The Action Catalyst Podcast

LinkedIn

John Nemo is a #1 Bestselling LinkedIn Author & Trainer. Since 2012, he has helped hundreds of Business Coaches, Consultants, Trainers, Entrepreneurs, Small Business Owners, Sales Executives and other professionals across more than 50 different industries leverage LinkedIn to generate nonstop sales leads, clients and revenue. He’s personally rewritten the LinkedIn profiles of Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins and many others, and also guest blogs regularly for Inc. Magazine, American City Business Journals and others on all things LinkedIn.

Show Highlights:

  • LinkedIn is the electronic version of your assistant. @JohnNemoPR
  • LinkedIn is a virtual assistant that helps you do 1-on-1 personalized marketing. @JohnNemoPR
  • People on LinkedIn are in “work mode” and are ready to do business. @JohnNemoPR
  • You can pick up conversation icebreakers just by looking at someone’s LinkedIn profile. @JohnNemoPR
  • LinkedIn is an efficient way to do marketing to your exact target market. @JohnNemoPR
  • The mistake over 99% people make on their LinkedIn profile is that it reads like a resume. @JohnNemoPR
  • Create a “client facing profile” by sharing your audience, the services you provide and how you help other achieve their goal. @JohnNemoPR
  • “Your customers and clients don’t care about you; they care about themselves.”  #DaleCarnegie
  • With LinkedIn, the riches are in the niches. @JohnNemoPR
  • Get them off of LinkedIn and onto your website so you aren’t relying on LinkedIn to do all your CRM. @JohnNemoPR
  • To be successful on LinkedIn, you want to accept every invite from anyone coming in. @JohnNemoPR
  • The more people you are connected to on LinkedIn, the bigger your platform. @JohnNemoPR
  • Pay attention to the people who are paying attention to you. @JohnNemoPR
  • The magic of LinkedIn is within the analytics. @JohnNemoPR
  • Google helps you find companies, but LinkedIn helps you find the people within that company. @rory_vaden
  • There are people out there that need your service more than you need them to buy. @rory_vaden

Check out LinkedInRiches.com for even more FREE LinkedIn tips.

Click here to learn Southwestern Consulting’s secret to online marketing!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

The 3 Basic Elements of an Automated Revenue Machine

digital marketing

How do I make money online?

Can social media really generate leads for my business?

Do we need to have a blog or podcast to be successful online? 

What is the best way to get traffic to my website? 

How does it all fit together?

These are common questions that small business owners are asking more and more as the world moves digital. 

So I figured I’d layout the high level view of how digital marketing works since we at Southwestern Consulting consider it as “online selling.”

There are three core components of a successful digital marketing (online selling) strategy for a small business. You must have all three in place if you want to maximize your potential. 

1. Conversion – This is the most important but the most commonly overlooked of the three. It’s the most important because it is your strategy for how to convert a visitor to your site into a follower, then into a fan, then into a customer. The best strategy for doing this is using a combination of pdfs, emails, surveys, videos, and nurture campaigns. There is a lot of psychology here and strategy that is much more important than what technology you use. 

2. Content – Before you can ever convert someone into an inbound lead or a paying customer, you have to first build trust with them. The best way you do that is by putting out value added content that helps them solve their problems and answers their questions… for free. This may seem counter intuitive at first but the best way to prove you can help someone solve their problem is to give them free advice to actually help them solve their problem. The better your content the more consistent your conversion. 

3. Traffic – This is the one that everyone spends their time on but in my opinion is what you should do last. Yes you need traffic, yes SEO matters, yes there is a lot to learn and a lot of information out there about getting visitors to your site. However, what good is it if a bunch of people come to your site but you have nothing easily available to offer them, no strategy for presenting it to them, and no way of measuring whether or not your efforts are working? It’s just vanity traffic. 

You would never start a bakery shop and have your grand opening before you had all your equipment setup, a fully trained staff, basic business systems, and most of all bread and pastries available on the shelves to sell. Yet in the digital age, small business owners do it all the time. 

They throw up a website and focus on driving traffic and even buying ads or paying for search without having thought through any such strategy for building a lasting relationship with their visitors and nurturing them towards an eventual sale. 

There is a system and science to using online marketing to drive revenue for your business. 

If you’re interested in learning more check out this free course I’ve put together for you on how to build an automated revenue machine by CLICKING HERE.

 

Are you going to get passed by?

Technology

It’s hard to notice because we’re living right through it, but a monumental shift has occurred that has changed business forever.

Technology.

Before you say “Well duh Rory,” stick with me for a minute.

Yes it’s obvious that we all realize that technology has become a big part of how we live and work, but I think our thinking about technology is still lagging behind technology itself.

You see, most of us think of technology as “a part” of our lives.

In other words we think of it as something we do.

But more and more technology is not something we do; it’s everything we do.

It’s not a part of our lives; it’s every part of our lives.

In thinking about it like the human body, technology isn’t just a hand, a foot or even a limb; it’s the central nervous system.

It’s connected to every single part of our lives.

It’s important to realize this because having this heightened understanding of the role that tech plays in our lives better enables us to operate and perform inside of the new paradigm.

For example if you’re managing millennials you have to realize that, as Cofounder of the Center for Generational Kinetics Jason Dorsey says, they’re not just tech savvy; they are “tech dependent.”

When we think of them as tech savvy, we think about it, treat it, and react to it as if it were a peccadillo, a peculiar trait, or maybe even a slight annoyance that we have with them.

But when we realize they’re actually tech dependent, we have to radically change our entire business. We have to update all of our systems, our processes, and all of our tools or else we will lose them-both as employees and as customers.

When a company thinks of itself as having an “IT department”, it manages it, funds it, and staffs it as its own operating unit – which is a terrible mistake.

Because IT is no longer a department; its your entire strategy. It is that which connects all of your departments together.

When you think of IT in that way it forces you to look at it completely differently. It serves as the cornerstone of all of your business’s processes and the essential platform of the company’s future performance.

Similarly when a person thinks of technology as just a tool that they may or may not use, they risk getting passed up by someone who is faster, sharper, and more responsive because they’re empowered by technology.

Because to an individual technology is no longer an optional tool; its now a critical competency.

Technology isn’t just a thing we use to get a job done; its becoming the very language we communicate in both business and in life.

There are probably not many days left where we can think of technology as “a piece” “a part” or “an option.”

It’s become much more pervasive than that.

It’s more ubiquitous than that.

It’s an all encompassing thread through each area of our lives and our businesses.

I’m not saying I like it, or I want it to be that way anymore than you do.

I’m just saying that if we want to have a chance to compete in the future, we probably need to start thinking about it all differently.

Lest we get passed on by.

Dave Delaney Monetizing Social Media Episode 97 on The Rory Vaden Show

Dave DelaneyDave is an award-winning social media marketing consultant and professional speaker specializing in social media strategy, content marketing, and business networking. Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable. His book, New Business Networking, explores best practices on using online and offline tools, tips and techniques on growing and nurturing your professional network for your business and career. For more information visit: futureforth.com.

Show Highlights:

  • Dave discusses today’s hottest social media trends and popular platforms
  • The key is to find a way to tie your business and social media together that benefits you and your clients @DaveDelaney
  • Networking is helping others before you ever ask for anything in return. Social networking works the same way. @DaveDelaney
  • Social media requires time to get strong results @DaveDelaney
  • Check out “Charlie” app to impress people before you even meet them
  • Dave shares his favorite social media management platforms – Buffer, Bulk Buffer, Hootsuite, Coschedule
  • Spend time to prepare your social media in advance so it’s done right and it will save you time in the long run @DaveDelaney
  • Dave shares insights on how to save searches on Twitter and LinkedIn
  • LinkedIn is the most incredible referral tool on the planet. @Rory_Vaden
  • Rory shares 3 strategies to make money on social media
  • LinkedIn is like going to a business meeting, Twitter is like chatter at a party, and Facebook is like going to a BBQ with close friends. @Rory_Vaden

The Rory Vaden show is a weekly podcast that Rory hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!

Drama Queen

You share the story with people who don’t need to know.

You amplify the salient characteristics of every episode.

You exaggerate the reality of what actually happened.

Maybe it’s because you don’t have anything truly exciting going on in your own life.

Maybe it’s because you watch too much reality TV.

Maybe it’s because somehow sharing an insider secret makes you feel more important.

But sharing drama doesn’t make you more important.

It makes you less important.

It makes you a weakness in the team, a fracture in the friends circle, and a risk of a person to ever trust.

Originally you weren’t even involved in the problem.

But now you are the problem.

You are a drama queen.

6 Reasons Why Empire Avenue could really be the next big thing!

In late 2009 I was teaching a new program called Next Generation Marketing to about 1000 salespeople. It shows them step by step how to use social media to increase their referrals, improve their follow-up, and turn cold calls into warm ones. A group of financial advisors at the time complained that their company “didn’t allow” them to be on LinkedIn.

I told them many companies freaked out about compliance issues and escaping proprietary knowledge when email first came out, too, but it eventually gave way to the wave of the masses of people using email. Therefore, I encouraged them to get on LinkedIn anyway and to start building their network because being late to the game would cost them thousands of real life dollars later on. Well, last week Morgan Stanley Smith Barney became the first major investment firm to open up social networking to Financial Advisors (finally). Expect the other companies to follow.

Learning to anticipate the market and knowing when and when not to follow your hunch is a discipline. And if you missed out on riding the wave of being an early adopter on Facebook, LinkedIn or Twitter, here is your next chance! It’s called Empire Avenue and here’s 6 reasons why I agree with @Randy_Gage, RGAGE that it is the next big thing:

1.   Because it’s a clever game – It works just like the stock market but instead of investing in companies you are investing in real people you know (or don’t know) in your network. But rather than using real money you use “Eaves” which is the universal currency of the medium. It has a sophistication to it that emulates the real stock market, which means it will cater to business professionals like those of the LinkedIn demographic.

2.   Because it’s fun – the anticipation of watching your Empire Avenue portfolio each day is almost as exciting as watching your real one! And undoubtedly watching who is hot on Empire Avenue will foreshadow big up-and-comers in “the real world” of every industry.

3.   Because the fundamental premise of it is social proof – The higher your stock price (or your company’s) literally suggests social proof online. And to me that empirical reputation online clearly translates to a quantifiable dollar amount offline.

4.   Because the host (Empire Avenue) can make money – While there are several ways to get Eaves for free (everyone starts with a healthy amount) once you run out you’ll have to get more. Either you can make them back by having a good portfolio, earning them for free performing various activities which supports the spread of the site, or you can BUY them from Empire Avenue. It’s good that the host can make money because that means they’ll be sticking around.

5.   Because other businesses can make money – One of the other ways to earn Eaves for free is to sign up for surveys, fill out applications, and take a few minutes to listen to ads from sponsoring companies who are advertising on Empire Avenue. It gives users a chance to get the necessary Eaves to play the game and gets businesses guaranteed attention span from new potential prospects. If you are a business, there’s your ROI.

6.   It doesn’t take much time – With Facebook, LinkedIn, and Twitter consuming most of what we all have available for social communication time, this works because it’s a game that you can check in on every once in a great while. It took me 20 minutes to setup my profile and buy stock in some of my friends. Then just like my offline portfolio, I plan on investing for the long haul, checking in occasionally rather than playing like a day trader.

In order for social media platforms to cross the tipping point it seems like 2 critical components have to be in place:

A.  It has to be fun for users

B.  There has to be a way for businesses to make real money

Both of those are intact here, and the big-player early adopters have already started profiles on Empire Avenue, so I’m betting all of my fake social media money on this one!

My mentor Eric Chester once told me about 10 years ago “If I could buy stock in Rory Vaden I’d invest my whole life savings,” – well now you can, Eric! You can buy stock in me for dirt cheap right now under the ticker RORYVADEN.

Friends, let me know your ticker in the comments section below and then I can own you, too!

See you in the stairwell,

Rory Vaden
Take the Stairs – Success means doing things you don’t want to do