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Randy Gage: Mad Genius – Episode 123 of the Daily Discipline Podcast

Randy_GageRandy Gage is a thought-provoking critical thinker who will make you approach your business — and your life — in a whole new way. Randy is the author of nine books translated into 25 languages, including the New York Times bestseller, Risky Is the New Safe. He has spoken to more than 2 million people across more than 50 countries, and is a member of the Speakers Hall of Fame. When he is not prowling the podium or locked in his lonely writer’s garret, you’ll probably find him playing 3rd base for a softball team somewhere.

Watch the live interview below!

Show Highlights:

  • At some point in life, you move from success to significance. @Randy_Gage
  • The greatest way to create wealth is to solve problems and add value. @Randy_Gage
  • You are capable of doing great things. @Randy_Gage
  • Once you accept something and manifest it, you make it true. @Randy_Gage
  • The biggest lie for entrepreneurs: the opposite of success is failure. But that’s wrong. The opposite of success is mediocrity. @Randy_Gage
  • Failure is a step in the journey to success. @Randy_Gage
  • Mobile will change marketing more than radio, tv, direct mail, and the internet combined ever did. @Randy_Gage
  • Insights into the critical thinking behind Uber and Amazon. @Randy_Gage
  • You don’t have to be afraid of your competitors, be afraid of people you can’t see in industries that aren’t even the same as yours. @Randy_Gage
  • Always ask the question, “What is the better way to do this?” @Rory_Vaden
  • The best companies are treating people like entrepreneurs @Randy_Gage
  • Great companies not only allow their people to fail; they expect them and encourage them to fail. @Randy_Gage
  • Everybody has their own unique kind of genius within them. @Randy_Gage

To learn more about Randy or to purchase one of his books, visit

The Rory Vaden show is a weekly podcast that Rory hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!

The 10 Most Important Books to Teach You About Money


Not counting the Bible, which has a tremendously specific amount of information written about developing a healthy relationship with money, here are the first 10 books I think anyone who wants to learn about money should have to read, the order I’d suggest reading them in, and why…

  1. Total Money Makeover by Dave Ramsey – The first step to getting rich is to get debt-free and no one in the world knows how to do that as well as Dave Ramsey. This book has changed my life and the lives of millions of others It’s a simple plan that works, start here.


  1. Secrets of the Millionaire Mind by T Harv Eker – Believe it or not, but our ability to acquire money has everything to do with what we think to be true about it. The 17 wealth files presented here are absolutely foundational. I still read my “millionaire mind” affirmations every day and it’s been almost 10 years.


  1. The Richest Man in Babylon by George ClasonA delightful and inspiring fable, this quick and easy read shares some of the most powerful lessons you’ll have to know to become wealthy.


  1. The Millionaire Next Door by Stanley Danko – We all think that it’s the people who look rich that are rich…wrong! This book shows the data on the habits and spending patterns of the world’s millionaires. It will help you realize that being frugal, rather than flamboyant, with your money is really how you get rich.


  1. The Go-Giver by Bob Burg and John David Mann – Abundance is a mindset that starts with learning how to A radical flip on everything you might initially assume to be true about how you create wealth and income, this has become one of my absolute favorite books of all-time.


  1. The Compound Effect by Darren Hardy – Many of the books on this list talk about the power of compound interest, which is something you’ll want to become intimately familiar with. This book however, shows you the compounding power of hard work, good choices, and disciplined effort. A must read.


  1. How Rich People Think by Steve SieboldThis is a rapid-fire checklist of the differences between how rich people think compared to everyone else. It’s very straight forward, hard-hitting, and accurate. Perhaps the most distilled information available on how you need to change your thinking about money.


  1. Thou Shall Prosper by Daniel Lapin – A fascinating read about why statistically so many people of the Jewish faith are of above average wealth. Rabbi Daniel Lapin shows how the deep rooted beliefs you carry will ultimately determine how much wealth you accumulate and overflow into the lives of others.


  1. Why You’re Dumb Sick and Broke by Randy GagePrepare yourself for somewhat of a “slap in the face” when you read this one. But Randy Gage does it the way that only he can and he does it out of love with a sobering and honest presentation about some changes you’re going to have to make in your mental paradigm if you’re ever going to accumulate a lot of money.


  1. Financial Peace by Dave RamseyIn some ways, this is a bit of a repeat of Total Money Makeover but by this point you’ll want and need the refresher again anyways! This book also talks about the specifics of things like different types of insurance and why rich investors are often boring investors.


Admittedly, I haven’t read every book out there on money, but I have read a lot and these ones are all certified winners. Growing up in and around lower-middle income people, we had a lot of love but I had to really work to change my thinking about money. The books on this list will both inspire you and teach you the critical concepts that you will need to be able to accumulate wealth and bless the world all around you.

David Avrin: Visibility Marketing – Episode 154 of The Action Catalyst Podcast

visibility marketing


David Avrin, The Visibility Coach, is one of the most in-demand Business Marketing/Branding Keynote Speakers in the world today. With a surprisingly irreverent and entertaining style, David delivers a profoundly insightful and hard-hitting message to business audience across North America and around the world.


Show Highlights:

  • The new reality in the marketplace is that everybody’s good. @DavidAvrin
  • You have to make a compelling case that you’re a better choice than the other good choices. @DavidAvrin
  • Most of our marketing connection really has to be about making that compelling case about what makes us different. @DavidArvin
  • Four most dangerous words in business – All Things Being Equal. @DavidAvrin
  • True does not equal compelling and accurate does not equal persuasive. @DavidAvrin
  • To what question is your business the answer? @DavidAvrin
  • What makes you the best choice in a sea of good choices doesn’t have to be monumental but it has to be memorable. @DavidAvrin
  • For most of us, our biggest challenge is not our competitors it’s anonymity. @DavidAvrin
  • If they don’t know who you are they can’t buy what your selling. @DavidAvrin
  • There are lots of way to do it right but only one way to do it wrong and that’s complacency. @DavidAvrin
  • If you want people to be interested, you have to be interesting. @DavidAvrin
  • Find your uniqueness and exploit it in the service of others – Larry Winget
  •  Quality is no longer a differentiator, it is simply the price of admission. @rory_vaden
  • There is no such thing as copy that is too long, only copy that is too boring. – Randy Gage

Go to for more on David and his book Visibility Marketing.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Where is your biggest business threat going to come from?

Worried About the Future

This weekend I’m back where my entire journey as a speaker and strategist all started for me: The National Speakers Association national convention.

It’s wild to think that I’ve been coming for 10 consecutive years and I continue to come because I always get several big ideas that shape the direction of my future. (One simple one is that I just joined Periscope and will be streaming free live video episodes regularly on a show we’re calling The Success Sequence. Follow me on Periscope here: Rory_Vaden)

Usually, I leave NSA fired up with a bunch of ideas. This time I’m leaving with a bit more of a cautious outlook towards what it will take to survive in the future of business.

The most powerful concept I’ve heard this week was from Randy Gage when he said, “The most dangerous disruption always comes from completely outside your space.”

In our changing world, the kind of competition that can put you out of business won’t come from traditional sources.

Historically, we think of our competition as being other people who do what we do. But in the profession of sales for example, it may not be losing your customer to another salesperson that is the real threat in the next generation.

The real threat is losing your customer to a piece of technology that provides customers access to information that used to only be available through you.

For example…

If you’re a real estate agent, your real threat may not be another real estate agent. Your real future threat may be listing services that go online where customers can access information and schedule viewings all on their own.

If you’re an investment advisor, your real threat is probably not another advisor. It’s the robo-advisor online and all the companies racing to own that space.

In the car business we’re already seeing how customers get access to true pricing online and they come in armed with that information. It’s changing everything. And in the future even accessories for vehicles may be sold through pointing and clicking on a screen, not talking to a salesperson.

Bank tellers appear to be disappearing and being replaced by the functionality of mobile apps.

And if you think “that will never happen to me.” Or “we’re too big of an industry/company/need for that to ever happen.” You might want to think again.

Or perhaps just go talk to someone from Kodak film, Blockbuster video, or your local taxi cab driver. These are just 3 of the big businesses that had major disruptions from competitive forces that came from completely outside their normal paradigm. And they happened virtually overnight.

There are dynamics and forces out there happening in the world right now that are big and they will be changing the future of business.

And so our job as professionals is to be thinking about questions like:

  • How can I serve my clients better?
  • What can I do to increase the useful value of what I provide?
  • What do my clients need from me that they can’t get from a piece of technology?
  • How can I reinforce my relationships and invest into building real long term trust with my clients?
  • What are the trends that are coming around the corner that might affect us?
  • What can I be doing to prepare my business not just for today but for the future?
  • Who can I be learning from to make sure that I stay relevant and alert about the changing direction of business?

These are very significant questions that our team at Southwestern Consulting is going to be researching and investing serious time into thinking about and answering over the coming months and years.

My hunch is that you might want to be thinking about them too.

The 7th Realization of Rich People: There is Nothing Wrong with Being Rich

Believe it or not, one of the primary reasons why many more people are not rich is because they live in a long-lasting self-defeating cycle about why money is bad. One of the most powerful things I’ve learned about money came from a book by Randy Gage, which is that most people carry self-defeating misnomers that make them think, “it is holy to be poor” and “evil to be rich.”

We work hard at convincing ourselves that we’re not going to get into heaven if we’re rich or that we will have to become a jerk to become rich.

If that is how you think not only are you flat-out wrong; you are dooming yourself to a life of being poor. If you think money is bad you are always going to setup your life so that you can be broke.

While it is true that money can cause massive problems if not handled right, giving ourselves permission to make money is often a huge step in actually acquiring it. There is nothing wrong with having money. Money is neutral. It is non-emotional. It is void of feeling. It has no meaning. It’s just paper. In fact when we get into trouble with money is when we make it mean things that it really doesn’t – good or bad.

Money is simply a blessing and a tool; like fuel in your car, office supplies on your desk, or any other resource you use to accomplish something. But just like any resource, it has properties. And being a great manager of it as a resource means being educated on its properties and knowing what it can and can’t do. It means learning about it as a resource so that you can leverage it to its greatest advantage.

We can manage money without it managing us. We can have money without having it be the place we derive our self-worth. We can make money without making it what defines us. We can acquire money without it being the thing we place our Faith into.

There are lots of rich people who do it every day. There are plenty of rich people who are good people and there are plenty of rich people who are jerks. Just like there are plenty of poor people who are good people and there are plenty of poor people who are jerks. Having money doesn’t make you good or bad, right or wrong, successful or unsuccessful. Having money just means that you have money. Not having money just means that you don’t have money. And losing our emotional attachment to money frees us up to have power over it to use it and earn it more effectively.

That is one more reason why giving money is so powerful (there are several). When you give money you demonstrate your power over it and your emotional detachment from it, which fortifies your attitude towards treating it like what it is: a tool. Like any other tool it’s a tool that can be used for good or a tool that can be used for evil. Its use will depend on the person controlling it. But having that appropriate attitude about money as a tool empowers you to actually acquire more of it. Once you have money it is up to you how you use it. So are you a person who uses tools for good and for serving a higher purpose? Or are you a person who uses tools to wreak havoc?

Money doesn’t make a person good or evil; the person makes themselves good or evil. Not having money won’t make you good just like having money won’t make you good. Besides, we all fall short in our own works of being good enough anyways.

The love of money IS the root of all evil. But the love of anything, other than what matters most, is the root of all evil – that’s what we call an idol. The root of all evil is endlessly pursuing something in hopes that it will fill a hole in our hearts that can’t be filled with any amount of wealth, power, friends, fame, success, or any other worldly item. In other words, the root of all evil is having any misappropriated idol (I suggest Pete Wilson’s book Empty Promises).

Money is a particularly dangerous idol because as we get more of it we tend to be more likely to derive our self-worth and our feeling of control from it. It becomes more temptuous to rely only on ourselves when we have more money. So the trick is that as you get more money you have to discipline yourself to not let it take on more meaning to you; to not let it become your idol. Sometimes that is where we – and I- miss the mark.

But we can LOVE what matters most, derive our self-worth and meaning from that, and still physically possess this objective tool we call money. I’ve been poor and been happy and I’ve been rich and been happy, but all other things being equal, we might as well be rich! Because the more money we have the more money we can give!

You CAN’T serve two masters but that’s okay because you don’t have to serve money in order to have it. You can just have it. You also don’t have to love money to have it. You can just have it.

Some of the richest people I’ve met are classic examples of having money but not deriving their value, meaning, or self-worth from it.  Some of the more famous ones I’ve met that I personally model my life after (in this area) include: Dave RamseyJohn MaxwellZig Ziglar, and Mark Hall (lead singer for Casting Crowns).

Over the last 6 posts we’ve talked about what you need to know about money in order to make more money. But none of it will work unless you first give yourself the permission to do it.

Now you have the knowledge and the permission to make lots and lots of money. Go do it. And then bless abundantly!

Risky is the New Safe

Whether you like it or not, the world is changing. Whether you like him or not, Randy Gage can show you how to anticipate opportunities and prosper in a rapidly evolving world. His views are sometimes unorthodox, typically unconventional, and always unbeatable and that’s exactly why you need to learn from him.

This new book, Risky is the new Safe has some of the biggest online buzz I’ve ever seen. Why?

Because it is an edgy and unapologetic look at some of the things that are coming in the future and it is written by someone who has no fear or allegiance to anything except what he believes will help people become more successful. It’s what has helped him become successful and the book is a case study of it’s own principles because the risks that Randy has taken in writing it have caused people to start talking about it.

Buying the book is optional but understanding the message is mandatory. You see, what spreads in the world today is honesty. Passion. Unabashed emotion. That’s what people want and that’s how you and your dream or your business rise above the noise in today’s world.

We connect to the type of raw, generous, complete human emotion that is in this book and sharing that kind of vulnerability in our own lives is well… risky, but that’s exactly why Risky Is the New Safe.

So we should ask ourselves:

– Are we taking risks in our lives and business by sharing our heart and beliefs openly and honestly or are we quietly conforming to what everyone around us is doing?

– Are we engaging in new and challenging endeavors or drifting back into what’s comfortable?

– Are we willing to try and understand different and opposing views or do we simply reject anything that doesn’t fit with our current paradigm?

Taking risks is one thing that separates the marvelous from the mundane, the noticed from the hidden and the remarkable from the mediocre. The risks taken in this book and all of the things that it talks about makes it worth reading. Are you taking the risks necessary in achieving your dreams that make it worth believing?

Randy Gage has hundreds of thousands of online followers, one of the most engaged tribes that spreads all across the globe, and an explosive thriving business in this manic economy all because he is a risk taker. There is something to be learned from that.

You may not agree with or like everything he is saying – I don’t always – but he shapes and extends your mind in a new direction that causes you to look and think about the world in a different way, and that has tremendous value!

If you’re in for a wild ride, click here or the image below to learn more about the book but either way just make sure that you don’t miss the message:

Be emotional, be honest, be risky, and your business and your dreams will be safe.