Selling, when done right, is one of the most honorable professions in the world.
Because, when done right, selling gives you a chance to directly impact the lives of real people 1 on 1 to help them solve real problems in their life.
But unfortunately too many salespeople are and have been selling the wrong way.
We’ve been selling with our own best interest in mind instead of our clients.
We’ve been selling things that benefit ourselves instead of benefitting others.
And we’ve been telling people whatever we need to in order to make the sale.
All too often, we’ve been selling instead of serving.
But our team at Southwestern Consulting believes that there is a shift that is happening.
We believe that there is a new type of salesperson who is emerging as the top producer.
It’s not the one who looks out for themselves but who looks out for others.
It’s not the person who does what is in their own best interest but strictly what is in the best interest of their clients.
It’s not the one who sells but the one who serves.
We call these people Servant Sellers.
These Servant Sellers know that it’s not the short term that matters but the long term.
They are professionals who believe that if you treat people right and look after their best interest, that it will come back to them in their own life in some form or fashion.
They are people who believe that you always get paid for how hard you work; sometimes now, often times later, but always eventually.
These are also people who are very smart.
They are smart enough to know that Servant Selling is not only a good idea but a fundamental prerequisite of succeeding in today’s social world.
They are smart enough to know that word travels fast, information is now available to everyone, and because of that, today the power belongs to the prospect.
But these Servant Sellers don’t sell in this way because it’s smart; they do it because it’s right.
They don’t consider their role as one of talking people into things they don’t want; they instead think of their role as listening and then bending over backwards to try to help people figure out what’s best for them.
They are problem solvers.
They are solution finders.
They are caring leaders.
And most of all they are people who believe that…
Trust matters more than the transaction.
Relationships matters more than the revenue.
People matter more than profit.
But they also know a secret that most salespeople don’t.
They know that when you serve people and you care for people and you look out for their best interest that eventually you become the one who makes all the sales.
Because you become the one who is trusted. You become the one who is referred. And you become the one who people will buy from over and over and over again.
You always get paid for how hard you work; sometimes now, often times later, but always eventually.
See more. Serve more. And you will sell more.