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Clayton Morris: Financial Freedom and Multiplying Time – Episode 157 of The Action Catalyst Podcast


Clayton Morris is the weekend anchor for FOX & Friends on The FOX News Channel, husband and father of two (almost three) amazing children. He is a real estate investor with a passion for helping people reach financial freedom.

Show Highlights:

  • There has been a shift in software design towards simplicity. @ClaytonMorris
  • Our brain is not meant to house extraneous tasks. @ClaytonMorris
  • In today’s digital age our perceived threats are different. @ClaytonMorris
  • For most people, we have about 1 “power hour” of true focus and productivity.  @ClaytonMorris
  • Most of us aren’t pursuing meaningful goals in this digital age and that’s the problem. @ClaytonMorris
  • We must allow more space in our lives to pursue our meaningful goals. @ClaytonMorris
  • Digital anxiety comes from not knowing where we’re going and what we’re doing.  @ClaytonMorris
  • The way wealthy people think about money is the same way multipliers think about time. @rory_vaden
  • Time is not money- Time is worth way more than money. @rory_vaden
  • Automation is to your time what compounding interest is to your money. @rory_vaden
  • Rory shares the 5 steps to get out of financial and time debit.

You can find Clayton and learn about the Freedom number by visiting

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!


Are you going to get passed by?


It’s hard to notice because we’re living right through it, but a monumental shift has occurred that has changed business forever.


Before you say “Well duh Rory,” stick with me for a minute.

Yes it’s obvious that we all realize that technology has become a big part of how we live and work, but I think our thinking about technology is still lagging behind technology itself.

You see, most of us think of technology as “a part” of our lives.

In other words we think of it as something we do.

But more and more technology is not something we do; it’s everything we do.

It’s not a part of our lives; it’s every part of our lives.

In thinking about it like the human body, technology isn’t just a hand, a foot or even a limb; it’s the central nervous system.

It’s connected to every single part of our lives.

It’s important to realize this because having this heightened understanding of the role that tech plays in our lives better enables us to operate and perform inside of the new paradigm.

For example if you’re managing millennials you have to realize that, as Cofounder of the Center for Generational Kinetics Jason Dorsey says, they’re not just tech savvy; they are “tech dependent.”

When we think of them as tech savvy, we think about it, treat it, and react to it as if it were a peccadillo, a peculiar trait, or maybe even a slight annoyance that we have with them.

But when we realize they’re actually tech dependent, we have to radically change our entire business. We have to update all of our systems, our processes, and all of our tools or else we will lose them-both as employees and as customers.

When a company thinks of itself as having an “IT department”, it manages it, funds it, and staffs it as its own operating unit – which is a terrible mistake.

Because IT is no longer a department; its your entire strategy. It is that which connects all of your departments together.

When you think of IT in that way it forces you to look at it completely differently. It serves as the cornerstone of all of your business’s processes and the essential platform of the company’s future performance.

Similarly when a person thinks of technology as just a tool that they may or may not use, they risk getting passed up by someone who is faster, sharper, and more responsive because they’re empowered by technology.

Because to an individual technology is no longer an optional tool; its now a critical competency.

Technology isn’t just a thing we use to get a job done; its becoming the very language we communicate in both business and in life.

There are probably not many days left where we can think of technology as “a piece” “a part” or “an option.”

It’s become much more pervasive than that.

It’s more ubiquitous than that.

It’s an all encompassing thread through each area of our lives and our businesses.

I’m not saying I like it, or I want it to be that way anymore than you do.

I’m just saying that if we want to have a chance to compete in the future, we probably need to start thinking about it all differently.

Lest we get passed on by.

If there is a magic formula to selling it’s this…


When you are selling, “names are magic.”

There is an almost unexplainable level of trust that is granted to you when a prospect recognizes the name of someone that you have already done business with.

And trust is a lubricant for every type of selling.

So talk and tell positive and uplifting stories about the people you’ve done business with. That’s what we mean at Southwestern Consulting when we say “use names”.

Why are names so powerful?

Because they answer the credibility concern that people naturally have about doing business with us.

When a prospect knows one of our customers, it humanizes us as a salesperson.

It makes us real.

It means our offer is legitimate.

And it means that, at least on a basic level, we can be trusted.

Not only that, but depending on what the prospect’s opinion is of our customer, it elevates the perception of the value of what we provide.

Subconsciously they think “wow if it’s good enough for ________ who I know to be a person who is _________ then maybe this is something that I need too.”

This is why using names in your selling process is so important, it helps your prospects feel more comfortable.

“Dropping names” is just talking about a bunch of famous people, big wigs, or people you barely know for the purpose of making yourself look better.

That’s not what we’re doing here.

“Using names” is about sharing honest stories or facts about real people you or your company does business with for the purpose of helping your prospect feel more at ease.

People love stories. We relate to stories. And we appreciate stories – especially those of people we know.

So talk about the people you do business with.

Spread positive things about them “behind their back.”

Be a social ambassador in your community and show how your business happens by relationships and referrals.

Talk not just about how your offering has made their life better; talk about how wonderful they are as people.

Because even when your prospects don’t buy from you, they will have more fun with you, be less guarded and be more likely to introduce you to other people.

Selling isn’t just talking about what you have to offer; selling is about being a social ambassador for all the people who choose to do business with you.

Dave Murray: Servant Selling and utilizing Customer Intelligence – Episode 156 of The Action Catalyst Podcast

customer intelligence


Dave Murray, a former client of The DiJulius Group, joined The DiJulius Group after 20 years of experience in Customer service, marketing, and sales, primarily in the sports and entertainment industry. Dave’s experience has varied from leading call centers and front-line team members, to working closely with key partners and stakeholders.

Dave has been personally trained on the methodology created by John DiJulius, and uses it regularly with clients including Anytime Fitness, Carnival Cruise Lines, TravelCenters of America, and many more. As a Senior Customer Experience Consultant with The DiJulius Group, Dave leads clients in generating ideas, turning those ideas into systems, and then implementing and executing them enterprise wide. He is also an accomplished keynote speaker full of insight and wit; leaving audiences motivated, entertained and walking away with great content to implement immediately.

Show Highlights:

  • A lot of businesses see customer experience as an expense instead of an investment. @DavidDMurray
  • The experience you provide is the one true way to differentiate yourself from the competition. @DavidDMurray
  • A successful customer service statement is one that every employee in the company understands, recognizes what it means for their roll and knows how to act on it. @DavidDMurray
  • Be aware of how you treat every person you contact within the company, even the doorkeeper. @DavidDMurray
  • Think beyond that singular transaction. @DavidDMurray
  • Make the most of the time you have with your customer, listen and build your customer intelligence. @DavidDMurray
  • Products can be produced, knowledge can be reproduced, but customer experience remains a big deal. @rory_vaden
  • It takes incredible intention, discipline and commitment to break away from selfishness and move toward selflessness. @rory_vaden
  • If we treat people as a transaction that is all we will get – one sale, one exchange at best. @rory_vaden
  • If we think of people as long term, we will get a long term relationship. @rory_vaden
  • The key to getting long term business is thinking of the person as someone you will have a long term relationship with. @rory_vaden
  • Key to servant selling – Think long term. @rory_vaden
  • Gold nuggets are information that may have no value to you short term but are huge in the long term. @rory_vaden
  • Part of servant selling is making effort to care about people. @rory_vaden
  • You first build a relationship then sell out of that relationship, not the other way around. @rory_vaden
  • It starts with a decision and discipline to start paying attention. @r0ry_vaden

To lean more and save your spot for the Secret Service Summit coming up September 29th and 30th visit

Find more on Dave Murray and the Dijulius Group by clicking here.

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

Don’t be in Sales; be on a Mission


You’ll never reach your full potential as a Servant Salesperson if you overlook the first step: conviction.

You have to be convicted on your offer.

You want to be so convicted on the value of what you provide that you can’t help but tell people about it.

Because that is what selling is all about.

Selling is being an evangelist for your product.

Selling is being an ambassador for your beliefs.

You shouldn’t have to artificially pump yourself up to go out and sell.

Selling isn’t a battle, a war, or a workout.

It’s simply an opportunity to transfer conviction about what you believe.

It’s an opportunity to serve other people and to share with them the things that you believe will benefit their lives.

That’s why the best salespeople don’t grow tired, or exhausted – because they’re talking about what they believe.

They’re drawing on a wellspring that never goes dry.

And they’re on a mission to help other people.

It is that calling of service that perpetually rejuvenates and continually inspires.

It’s not about you; it’s about what you can do to help others.

And it’s about being passionately convicted that what you are offering really matters, is really needed and that it really makes a difference.

Don’t be in sales; be on a mission.

The Magnetic Force of the Worlds Greatest People

magnetic force

The magnetic force of the worlds greatest people.

There is one single trait that I look for in determining the people I respect…

One characteristic I consider in people I choose to work with…

One request I have of every friend in my life…

And one requirement I always have of myself…

You do what you say you’re going to do.

That’s it.

You do what you say you’re going to do.

If some commitment comes out of your mouth, then you treat it as iron clad, rock solid, as good as gold, and as good as done.

That characteristic has become one of the single most important elements I look to develop in myself and that I look for in people I spend time with.


Because it is incredibly rare.

It is unfortunately unique.

And it is commonly compromised.

But a person who has it is a person who can be trusted.

It’s a person with whom you can develop a relationship with.

It’s a person with whom you can build a dream with.

Because a person who does what they say they’re going to do is someone you can count on.

So if you find one of those people, do everything you can to hold onto them.

And while you’re looking for them, do everything you can to become one yourself, so that good people try to hang on to you.

Do what you say you’re going to do.

It’s the most powerfully magnetic force of the worlds greatest people.